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Category Marketing Manager, CEPC

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Amazon

11d ago

  • Job
    Full-time
    Mid Level
  • Data
    Marketing

AI generated summary

  • You need 3+ years in marketing, strong data skills with Excel/Tableau, experience in cross-functional programs, and familiarity with CRM tools for demand generation.
  • You will manage key traffic drivers, optimize marketing channels, analyze customer data, collaborate on promotions, improve programs, and present insights while enhancing customer experience.

Requirements

  • 3+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience building, executing and scaling cross-functional marketing programs
  • Experience using Microsoft Excel to manipulate and analyze data
  • Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
  • Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
  • Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

Responsibilities

  • Own all key traffic drivers for the category/ line of business, and work as a category advocate with central traffic teams.
  • Possess a deep understanding of all traffic-driving mechanisms (Onsite merchandising, Search, Social media, Push notifications, Performance marketing etc.) and actively engaging in optimization of those channels for the business.
  • Analyze customer cohorts and drive initiatives to improve growth key cohorts.
  • Collaborate with internal teams and brands to drive experiments on brand funded coupons, gamification and influencer marketing.
  • Conduct in-depth analyses to determine program effectiveness, continuously improving programs and site initiatives.
  • Develop the category’s style guidelines, merchandising calendar, promotions, and packages for brand promotions.
  • Audit traffic funnel and provide weekly/ monthly insights on gaps to topline goal.
  • Present to senior management externally and internally.
  • Meet business goals while ensuring a top-notch customer experience.

FAQs

What qualifications are required for the Category Marketing Manager position?

Candidates should have 3+ years of professional non-internship marketing experience, experience using data and metrics to drive improvements, proficiency with Excel or Tableau, and experience building and executing cross-functional marketing programs.

What are the primary responsibilities of the Category Marketing Manager?

The primary responsibilities include owning key traffic drivers, engaging in channel optimization, analyzing customer cohorts, collaborating on marketing initiatives, conducting program effectiveness analyses, developing style guidelines and promotional packages, auditing the traffic funnel, and presenting insights to senior management.

Are there preferred qualifications for this role?

Yes, preferred qualifications include experience using customer research and data analytics to evaluate marketing programs, as well as familiarity with tools like Marketo, Salesforce, and Tableau for demand generation efforts.

How does the company support an inclusive culture?

Amazon promotes an inclusive culture that empowers employees to deliver the best results for customers and offers accommodations for individuals with disabilities during the application and hiring process.

What tools and systems should applicants be familiar with for this position?

Applicants should have experience utilizing CRM systems, analytics tools, and other software for targeting, segmentation, and reporting, particularly tools such as Marketo, Tableau, and Salesforce.

Is there an opportunity for professional growth in this role?

Yes, the position offers opportunities for professional growth through project involvement, collaboration with various teams, and the ability to influence marketing strategies at a senior management level.

Will the candidate be required to present to senior management?

Yes, the role includes responsibilities to present findings and insights to both internal and external senior management.

What focus areas will the Category Marketing Manager be responsible for?

The focus areas include onsite merchandising, search optimization, social media, push notifications, and performance marketing to drive traffic and improve customer experience.

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.