FAQs
What qualifications are required for the Category Marketing Manager position?
Candidates should have 3+ years of professional non-internship marketing experience, experience using data and metrics to drive improvements, proficiency with Excel or Tableau, and experience building and executing cross-functional marketing programs.
What are the primary responsibilities of the Category Marketing Manager?
The primary responsibilities include owning key traffic drivers, engaging in channel optimization, analyzing customer cohorts, collaborating on marketing initiatives, conducting program effectiveness analyses, developing style guidelines and promotional packages, auditing the traffic funnel, and presenting insights to senior management.
Are there preferred qualifications for this role?
Yes, preferred qualifications include experience using customer research and data analytics to evaluate marketing programs, as well as familiarity with tools like Marketo, Salesforce, and Tableau for demand generation efforts.
How does the company support an inclusive culture?
Amazon promotes an inclusive culture that empowers employees to deliver the best results for customers and offers accommodations for individuals with disabilities during the application and hiring process.
What tools and systems should applicants be familiar with for this position?
Applicants should have experience utilizing CRM systems, analytics tools, and other software for targeting, segmentation, and reporting, particularly tools such as Marketo, Tableau, and Salesforce.
Is there an opportunity for professional growth in this role?
Yes, the position offers opportunities for professional growth through project involvement, collaboration with various teams, and the ability to influence marketing strategies at a senior management level.
Will the candidate be required to present to senior management?
Yes, the role includes responsibilities to present findings and insights to both internal and external senior management.
What focus areas will the Category Marketing Manager be responsible for?
The focus areas include onsite merchandising, search optimization, social media, push notifications, and performance marketing to drive traffic and improve customer experience.