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CBS-BMC-Brand and Marketing-Marketing Automation-Marketing Analyst iGTM-Senior Associate

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EY

15d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Business, Operations & Strategy
  • Thiruvananthapuram

AI generated summary

  • You need B2B marketing experience, project management skills, knowledge of marketing channels, and proficiency with tools like Marketo and Salesforce. Strong teamwork, time management, and analytical skills are essential.
  • You will connect with colleagues, support strategic initiatives, engage with accounts, drive lead generation, measure marketing impact, and report on performance metrics.

Requirements

  • Experience in marketing, communications or business development, ideally in a B2B environment
  • Experience of B2B demand generation or Account-based-marketing role
  • Experience of project management/program execution
  • Solid knowledge of marketing channels and experience in application, to leverage the most appropriate channels to achieve business goals.
  • Self-awareness and results oriented. Unafraid to take initiative.
  • Experience working in a cross-border environment (ideal but not essential)
  • The potential to influence and build collaborative relationships with colleagues and stakeholders
  • A strong team player, comfortable working collaboratively, virtually and independently
  • Able to work in high pace, fluid environment
  • Ability to work under pressure and to tight deadlines
  • Ability to manage several projects concurrently; excellent time management and organizational skills
  • Risk-taker - creative/open to experimentation
  • Detail oriented & analytical
  • Platforms – Account Based Platforms (Marketo, Salesforce, Demandbase, CRM Tools etc)
  • Project management
  • Ability to think critically, analyze information, and make actionable recommendations
  • Meticulous attention to detail, organized, and strong project management skills
  • Ability to work as a part of an agile team; independent and showing flexibility during peak hours

Responsibilities

  • In this role, you will play an important part in helping to operationalise the Global BMC Governance and strategic BMC activities for the largest global accounts. You’re likely to spend most of your time proactively connecting with colleagues across sectors, geographies and service lines. You’ll play a supporting role in recognising commercial opportunities, assisting with strategic initiatives in order to enable revenue growth. To make that happen, you’ll need to build a strong internal network, demonstrate a good understanding of the business and have the ability to engage with and influence colleagues to get key information out of them.
  • You be a key part of delivering the Marketing Excellence for Accounts program, work collaboratively to shape the delivery of the go-to-market strategy and account focused marketing.
  • You will build relationships across BMC, Markets, Insights and the accounts. You will work closely with Area, Regional and Industry BMC colleagues. You will support the team in their engagements with Account teams, as well as their interactions with Business Development, Service Line and Growth Leaders.
  • You will champion and lead with a client-first approach that builds EY’s brand through audience-centric, issue-based BMC activities. You are driven by a relentless desire to maximize EY’s commercial opportunities, driving lead generation and conversion along the client lifecycle.
  • You will help to drive the delivery of best practice content and channel strategies, playing a specific role in measuring the impact of these.
  • Working across BMC you will explore commercial opportunities for the accounts. This may include co-developing marketing assets, content, strategic alliances, events and communications engaging both internal stakeholders and the external market.
  • You take ownership of the measurement of commercial outcomes and opportunities. You will regularly review performance metrics and deliver reports on Marketing Excellence for Accounts performance, managing this yourself and proactively reaching out to the team to assist them.

FAQs

What is the job title for this position?

The job title is CBS-BMC-Brand and Marketing-Marketing Automation-Marketing Analyst iGTM-Senior Associate.

What does the role primarily involve?

The role primarily involves supporting strategic marketing plans for key and global accounts, helping to implement an account-based marketing strategy, and engaging with various stakeholders across sectors and regions.

What type of business environment is this position focused on?

This position is focused on a B2B (business-to-business) environment.

Is project management experience necessary for this role?

Yes, experience in project management or program execution is necessary for this role.

What skills are critical for success in this position?

Critical skills include strong business understanding, effective stakeholder management, excellent communication, and the ability to work under pressure while managing multiple priorities.

What types of technologies and tools should candidates be familiar with?

Candidates should be familiar with account-based platforms such as Marketo, Salesforce, Demandbase, and CRM tools.

Is collaboration important in this role?

Yes, collaboration is very important as the position involves building relationships across various teams and departments.

Are there opportunities for continuous learning and development?

Yes, the organization offers continuous learning opportunities to help employees develop skills and navigate future challenges.

What attributes are desirable for candidates applying for this role?

Desirable attributes include being detail-oriented, analytical, a strong team player, and having the ability to manage several projects concurrently.

Does EY have a diverse and inclusive culture?

Yes, EY embraces diversity and inclusivity, empowering employees to express their identities and contribute their unique perspectives.

Accounting
Industry
1-10
Employees

Mission & Purpose

EY exists to build a better working world, helping create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today. Find out more about the EY global network http://ey.com/en_gl/legal-statement