Channel Activation Manager: On Premise

The Heineken Company

Oct 22

Applications are closed

Job
Full-time
Senior Level
Sales & Business Development
Marketing
Johannesburg

Requirements

A degree/diploma in Marketing, Economics, Business or equivalent.
Minimum 6+ years of channel marketing / brand management / sales operations working experience.
Minimum of 3 years managerial experience.
Knowledge of trade terms within an FMCG environment will be advantageous.
Strong analytical and numerical skills.
The ability to build relationships with a variety of business stakeholders to effectively manage work output required.
Excellent business presentation skills and high attention to detail and enjoy working as part of a team.
Advanced Microsoft Office skills, including Excel.
High level of communication skills, both verbal and written.
Excellent time management skills and ability to multi-task and prioritise work.

Responsibilities

Co Define and develop Channel activation strategies that drive brand visibility and consumer engagement and conversion in Modern On Premise, three year view to Channel strategy
Working with sales teams to identify target accounts and develop plans to grow the accounts
Clear understanding of the Modern On Premise Consumer in order to deliver winning On Premise Strategy by leveraging consumer insights
Continuously evolve to market dynamics and co-develop tactical plans to defend and win volume to achieve company targets
Conduct Market Research to identify trends, opportunities and competitive landscape
Identifying opportunities from Consumer insights and prioritizing opportunities that will deliver biggest business impact
Work with Sales teams to deliver PICOS execution in market aligned to channel strategy and KPI’s
Demonstrate understanding of priority channels with the Modern On Premise
Co-plan for promotions & trade plans in Modern On Premise as per annual calendar to achieve effective and efficient selling in/out and in-store merchandising
Efficiently manage and execute activities and initiatives in line with achieving company’s commercial targets
Implement focused portfolio strategy in Modern On Premise
Ensure cost efficiency and effective premium/POSM management to eliminate excessive wastage
Set Excellent Outlet Execution guidelines according to PICOS consumer drivers (availability, affordability and visibility) for Modern On Premise, with support and alignment from brand teams on annual basis and occasionally based on consumer & market needs/dynamics
Develop experiential consumer activation execution resonate with target consumers that encourage trial and conversion in conjunction with Brand teams and key stakeholders, emphasis on quality in every consumer touch point
Implement clear draft strategy that delivers superior consumer experience
Create premium disruptive POSM material for Modern On Premise in conjunction with Brand teams and key stakeholders, focus on delivery best in class quality in every consumer touchpoint
Ensure delivery of excellence in execution in line with Modern On Premise strategy
Track and analyze the effectiveness of activation initiatives providing reports and recommendations for future activity programs
Evaluate and re-apply learnings post campaign to drive execution efficiency and ROI improvement
Manage budgets for activation programs ensuring cost effective execution while maximizing impact
Valuable time spent in trade to understand channel dynamics, shopper behavior, activity execution barriers and opportunities
Follow Heineken Beverages policies and procedures and identify opportunities for continuous improvement

FAQs

What is the deadline for applying for the Channel Activation Manager position?

The closing date for applications is 25 October 2024.

What are the educational qualifications required for this position?

A degree or diploma in Marketing, Economics, Business, or an equivalent qualification is required.

How much experience is needed for this role?

A minimum of 6+ years in channel marketing, brand management, or sales operations is required, along with at least 3 years of managerial experience.

Is prior experience in the FMCG environment necessary?

Knowledge of trade terms within an FMCG environment will be advantageous but is not explicitly required.

What are the primary responsibilities of the Channel Activation Manager?

Responsibilities include developing and executing channel activation strategies, managing promotional activities, conducting market research, and tracking the effectiveness of activation initiatives, among others.

How much time is expected to be spent in trade?

The role requires about 60% of the time to be spent in trade.

What skills are necessary for success in this position?

Strong analytical and numerical skills, excellent business presentation abilities, high attention to detail, advanced Microsoft Office skills, and strong communication skills are necessary.

Is this position open to people with disabilities?

Yes, the company actively encourages and welcomes applications from individuals with various disabilities as part of its commitment to inclusion and diversity.

What location is this position based in?

The Channel Activation Manager position is located in Gauteng.

What is the job grade for this position?

The job grade for the Channel Activation Manager position is Grade 20.

The Heineken Company

Join us as we brew more than just quality beers, we brew the Joy of True Togetherness.

Retail & Consumer Goods

Industry

10,001+

Employees

Mission & Purpose

HEINEKEN - the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and speciality beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business and delivers value for all stakeholders. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 80,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries.