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Client Account Manager II, Full Funnel

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Pinterest

18d ago

  • Job
    Full-time
    Mid & Senior Level
  • Sales & Business Development
    Marketing
  • New York

AI generated summary

  • You need client account management experience, expertise in digital advertising, strong consultative and communication skills, organizational abilities, and a relevant bachelor’s degree.
  • You will manage campaign setups, optimize performance, build partnerships, analyze data, deliver reports, ensure client satisfaction, and contribute to initiatives for account management success.

Requirements

  • Proven Experience in Client Account Management: Demonstrated ability to manage and grow strategic client accounts through tailored, data-driven strategies.
  • Expertise in Digital Advertising: In-depth knowledge of advertising practices with a strong technical foundation in media and measurement.
  • Client Consultative Skills: Proficiency in identifying business needs and overcoming client resistance with compelling, data-supported recommendations and effective communication.
  • Ability to Execute Full-Funnel Sales Strategies: Ability to develop comprehensive sales strategies across the funnel, from both top of funnel awareness to conversion and successfully drive adoption.
  • Organizational Skills: Ability to manage and prioritize campaign timelines congruently. (i.e. awareness campaign lifecycle, performance campaign lifecycle, weekly optimizations and pacing, client status calls including campaign kick-off, pin pack creation, campaign launch, mid-campaign check-in, recap reporting, etc.)
  • Strong Communication Skills: Proven experience in cultivating and maintaining productive relationships with clients and internal teams. Demonstrates excellent verbal and written communication skills, effectively challenging the status quo, questioning client directives constructively, and employing problem-solving abilities to drive impactful solutions.
  • Collaborative Team Player: Thrives in a dynamic and fast-paced environment, working efficiently to support peers and align with organizational goals.
  • Bachelor’s degree in a relevant field such as Business administration or sales management, or equivalent experience.

Responsibilities

  • Strategic Partnership Building:
  • Independently engage with key stakeholders across Media and Creative teams to cultivate and nurture strategic partnerships, aligning with their business objectives at all stages of the marketing funnel from brand awareness to performance.
  • Campaign Setup and QA:
  • Oversee the setup and quality assurance of performance campaigns, adhering to best practices across all releases.
  • Manage the delivery of creative assets, campaign optimizations, upselling, and all relevant documentation in preparation for campaign launch and post-campaign wrap-up.
  • Collaborate extensively with internal and external teams to ensure first-party data segments are correctly integrated into platforms before launch.
  • Comprehensive Campaign Management:
  • Independently engage with key stakeholders across Media and Creative teams to cultivate strategic partnerships, aligning with business objectives.
  • Oversee the planning, implementation, upselling, and ongoing optimization of advertising campaigns, ensuring seamless collaboration with internal teams and delivering tailored solutions through data-driven insights.
  • Optimize media campaigns daily, leveraging various technologies and buying platforms to enhance target audience segments cross-platform, while supporting audience data analysis throughout and post-campaign.
  • Reporting:
  • Deliver a daily tracker to monitor daily pacing and performance changes.
  • Provide weekly visibility to the performance of live campaigns via campaign-end reporting, ensuring transparency and alignment with client objectives.
  • Drive Business Growth:
  • Analyze partner goals and translate data-backed insights into actionable recommendations that drive growth. Leverage Pinterest's ad offerings to maximize ROI for partners through both branding and retargeting strategies.
  • Expert Guidance in Advertising Technology:
  • Develop a deep understanding of Pinterest's advertising products and best practices, advising clients on advanced targeting, bidding, creative, and measurement strategies to achieve comprehensive funnel success.
  • Ensure Client Satisfaction:
  • Deliver an exceptional client experience by facilitating communication and preparation, proactively resolving issues, and ensuring all campaigns are conducted professionally and efficiently.
  • Innovation and Thought Leadership:
  • Lead by example in simplifying complex processes into digestible strategies for clients, pitching new solutions confidently, and integrating continuous improvements in campaign strategies to meet dynamic market trends.
  • Organizational Contribution:
  • Play a vital role in developing company-wide initiatives such as training programs, and resources that empower account management success.

FAQs

What is the main focus of the Client Account Manager II role?

The main focus of the Client Account Manager II role is to drive business results for Pinterest’s strategic advertisers by utilizing full-funnel marketing strategies, from brand awareness to conversion and retention.

What qualifications are required for this position?

A Bachelor’s degree in a relevant field such as Business Administration or Sales Management, or equivalent experience, is required for this position.

What are the expectations regarding collaboration in this role?

This role requires in-person collaboration in the office once per week, while also allowing flexibility for remote work.

What skills are highly valued for this position?

Proven experience in client account management, expertise in digital advertising, strong communication skills, organizational skills, and the ability to execute full-funnel sales strategies are highly valued for this position.

Is relocation assistance available for this role?

No, this position is not eligible for relocation assistance.

How does Pinterest define its work model?

Pinterest defines its work model as PinFlex, which describes their flexible approach to living and working, allowing for a combination of remote and in-office collaboration as needed.

What is included in the salary range for this position?

The base salary range for this position is $71,660—$147,534 USD, with eligibility for equity and incentive compensation based on various factors.

What does the role require in terms of driving business growth?

The role requires analyzing partner goals and translating data-backed insights into actionable recommendations that drive growth, maximizing ROI for partners through branding and retargeting strategies.

Will the Client Account Manager work with other teams?

Yes, the Client Account Manager will extensively collaborate with internal and external teams, including Media and Creative teams, to ensure campaign success.

What is the company’s commitment to diversity?

Pinterest is an equal opportunity employer, making employment decisions on the basis of merit, and ensures all qualified applicants receive consideration without regard to race, gender, and other protected characteristics.

Bring everyone the inspiration to create a life they love.

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

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