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Commercial Director / VP Commercial, EMEA

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Influencer

18d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 10+ years of media sales experience, strong client relationship skills, stakeholder management abilities, and a track record of growing a customer base from scratch. Must have influencer marketing experience and love for new challenges.
  • You will drive revenue growth, build brand reputation, manage sales pipeline, scope campaigns, forecast results, and lead a sales team in EMEA.

Requirements

  • We are seeking a candidate with 10+ years of experience in marketing; strategically leading a commercial or sales function within the media space, with direct influencer marketing experience a big plus.
  • You should have experience of selling agency-style services to a range of different clients including selling directly to brands with strong client relationship skills
  • Skilled at building strong stakeholder relationships; including with external clients and a range of different internal teams
  • You must have relationships within key clients and agencies in the market
  • Excellent proposal and presentation skills, with the ability to present to both internal and external stakeholders
  • You should have an understanding of what it takes to work with an early-stage company.
  • You should be able to show evidence of success in growing a customer base from the ground up.
  • You have an appetite for new challenges and a constant drive towards improvement
  • A self-starter who can build and manage the processes necessary to both deliver success and measure performance

Responsibilities

  • Revenue Growth; Executing our revenue growth strategy across existing clients, platform partners and new prospects to achieve our annual revenue and margin goals.
  • Building an industry-leading brand reputation; You will have an active presence in the market, delivering our positioning and growing the reputation of the Influencer brand across the industry (in partnership with our marketing team) - both through how we market and pitch ourselves to prospective clients, to how we maintain strong relationships with longstanding accounts.
  • Pitching: You will be accountable for oversight of our sales pipeline, ensuring that cross functional colleagues are supported and managed when and where appropriate to maximise conversion.
  • Scoping and Pricing: Working in partnership with client service leads to appropriately scope and price campaigns to drive sales at required margin levels whilst remaining competitive in market
  • Forecasting and Reporting: Building revenue and margin projections and forecasts for anticipated growth and reporting on results on an ongoing basis.
  • Sales Team Management: Lead, manage and be accountable for a team of sellers driving opportunity generation and overseeing responses to briefs.

FAQs

What are the key responsibilities of a Commercial Director/VP Commercial, EMEA?

The key responsibilities include driving revenue growth across existing clients, platform partnerships, and new prospects, building and maintaining brand reputation, managing the sales pipeline, scoping and pricing campaigns, forecasting and reporting on revenue and margins, and leading and managing a team of sellers.

What qualifications and experience are required for this role?

Candidates should have 10+ years of experience in marketing with a focus on commercial or sales functions within the media space, direct influencer marketing experience is a plus. They should have experience selling agency-style services to a variety of clients, strong stakeholder relationship skills, relationships with key clients and agencies, excellent presentation and proposal skills, experience working with early-stage companies, and a track record of growing a customer base.

What skills are essential for success in this role?

Essential skills include strategic thinking, self-motivation, collaboration, curiosity about brands and communications, excellent client relationship management, strong presentation and proposal skills, ability to work with cross-functional teams, forecasting and reporting abilities, and leadership and management skills.

What opportunities for growth and advancement are available in this role?

The role offers the opportunity to shape and elevate the business in the EMEA region, drive revenue growth, build brand reputation, and lead a team of sellers. Success in this role could lead to further advancement within the company or the industry as a whole.

What challenges might one face in this role?

Challenges could include meeting revenue and margin goals, building brand reputation in a competitive market, managing a sales pipeline effectively, scoping and pricing campaigns to remain competitive, and leading a team of sellers to drive opportunity generation.

Combining human creativity and intelligent global data, Influencer champions a new era of creativity #makewaves

Marketing & Advertising
Industry
51-200
Employees
2015
Founded Year

Mission & Purpose

Influencer is a data-led, global influencer marketing business with a unique, end-to-end ‘people power & platform power’ approach. Their data-led ideation studio, brand platform, and creator app join forces to deliver impact at scale. Influencer is championing a movement towards ‘True Human Influence’ - the more tangible, scaled outcomes creators can drive beyond just likes and impressions. From big brand launches to shifting perceptions and from riding fast trends to driving footfall - Influencer’s creative minds let data ‘art-direct’ the journey to the outcome, while powerful technologies for both brands and creators make it easy and speedy to activate at scale. On top of this, Influencer’s technologies are supercharged by official data integrations with the world’s leading social platforms for an extra layer of accuracy. Influencer is recognised as an Official Global Marketing Partner of both TikTok and Meta. Co-founded by entrepreneur Ben Jeffries and OG YouTuber Caspar Lee, Influencer has a global team of 110+ with some of the best talent in the industry across New York, London, Manchester, Dubai, and Warsaw. From Google to Amazon and from Coca-Cola to Visit Dubai, and even TikTok and Meta - brands across every vertical tap into the power of True Human Influence all year round.