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Communications specialist

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Canonical

15d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Frankfurt
    Remote

AI generated summary

  • You should have social media expertise, analytics knowledge, strong communication skills, content marketing experience, project management familiarity, and be willing to travel for events.
  • You will create, schedule, and analyze social media content, engage with audiences, execute growth tests, and promote campaigns and product offerings creatively.

Requirements

  • Understanding of social media and communications best practices
  • Hands-on knowledge of social media management tools like Sprout Social, an understanding of web analytics tools (social and web like Google Analytics) is a plus
  • Proficiency with at least four social media platforms including LinkedIn, YouTube, Twitter, Facebook, Instagram and Reddit
  • An analytical eye and a good sense for the type of content that performs best depending on platform and objective
  • Understanding of educational content funnels, and using video as a core social media marketing asset
  • Exceptional interpersonal skills and aptitude for forging trusting relationships across diverse, cross-functional teams
  • Excellent verbal and written communication skills, strong content marketer
  • Proven ability to prioritise and differentiate what matters from the noise, meeting deadlines without sacrificing quality
  • Affinity for planning is a must, experience with project management tools like Jira is an advantage
  • Willingness to travel up to 4 times a year for internal events

Responsibilities

  • Develop, schedule and publish content across multiple social media platforms
  • Share regular updates and reporting on social media metrics, content performance and campaigns results
  • Support the growth and nurturing of Canonical's social media audiences, while increasing engagement rates and valuable actions
  • Develop flair with copywriting and asset creation to create messaging that aligns with the brand and its personality, and drives audiences towards action
  • Be responsible for executing A/B and multivariate growth tests
  • Be audience centric, focusing on platform and community moderation, as well as direct audience engagement
  • Create awareness on integrated campaigns, product launches, webinar series, industry announcements and core content
  • Package all of Canonical's product offerings and educational material creatively, from bare metal, AI, Kubernetes to chats on diversity and CSR

FAQs

Do we support remote work?

Yes, we have a fully remote working environment as we have been working remotely since 2004.

What is the focus of the Communications Specialist role?

The role focuses on being the voice of Canonical on social media, creating engaging content, and building community discussions around our brand and products.

What qualifications are required for this position?

The ideal candidate should have experience in social media management, a strong understanding of communications best practices, and proficiency with multiple social media platforms.

Is prior experience with social media management tools necessary?

Yes, hands-on knowledge of social media management tools like Sprout Social is required, and familiarity with web analytics tools such as Google Analytics is a plus.

What are the main responsibilities of the Communications Specialist?

Responsibilities include developing and publishing content, reporting on social media metrics, engaging with audiences, executing growth tests, and creating awareness for integrated campaigns.

What type of skills are essential for the Communications Specialist?

Strong verbal and written communication skills, analytical abilities, project management skills, and the ability to prioritize tasks effectively are essential.

Will there be opportunities for travel?

Yes, the role may require travel up to four times a year for internal events.

What benefits does Canonical offer to its employees?

Canonical offers competitive base pay, a personal learning and development budget, annual compensation reviews, holiday leave, parental leave, and an Employee Assistance Programme, among others.

Is Canonical an equal opportunity employer?

Yes, Canonical is proud to foster a workplace free from discrimination and promotes diversity of experience and perspectives.

How does Canonical support employee development?

Canonical provides a personal learning and development budget of 2,000 USD per annum to all team members.

What type of content will the Communications Specialist be creating?

The specialist will be responsible for copywriting and content creation that aligns with the brand's personality and engages audiences, including educational material and campaigns.

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Canonical

Enterprise open source, secured and delivered by the publisher of Ubuntu.

Technology
Industry
501-1000
Employees
2004
Founded Year

Mission & Purpose

Canonical is a technology company known for developing and supporting Ubuntu, a popular open-source operating system. The company focuses on providing reliable, secure, and cost-effective solutions for cloud computing, IoT, and containers. By leveraging open-source technologies, Canonical aims to enable innovation and digital transformation for businesses and developers worldwide. The company is committed to ensuring high performance and scalability, promoting the adoption of open-source software, and fostering a global community of users and contributors.

Benefits

  • Remote working

    Canonical has been a fully distributed organisation since its origin in 2004. Digital collaboration allows us to enjoy our home environment and work with the best in the world in our domain. We meet each other at least twice per year during in-person sprints to nurture cross-team relationships.

  • We build trust

    Zero commute means more time for the things you enjoy. At the same time, we have very high expectations of commitment and independent execution. We invest in people who are self-driven, motivated and highly organised. We take our responsibility for the most critical elements of open infrastructure very seriously, and we are committed to quality in every aspect of our product and services.

  • We engineer excellence

    We aspire to lead on the global stage. There’s no other way to describe it than hard work, hard challenges and hard competition. You will need to show that you can compete in deeply challenging intellectual fields. Your colleagues are aiming for the top, and they depend on you to set the same standard in your area of responsibility. That’s tough but incredibly satisfying. We value those who take ownership of their area and take opportunities to be exceptional.

  • We travel

    We optimise our team structure for time zone overlap. Collaboration and inspiration takes time to fully develop but leadership at Canonical means building cross-team relationships. We nurture those relationships through regular global summits which bring diverse teams or their leaders together. We host these events around the world to discover great places to explore and appreciate in the process. Team events have taken place in Vancouver, Brugge, New York, Budapest, Orlando, Cape Town, Warsaw, Seoul, Paris, Portland, Lyon, London, Toronto and many more.