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Complex Assistant F&B Marketing Manager

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Marriott International

Oct 26

Applications are closed

  • Job
    Full-time
    Junior & Mid Level
  • Marketing
  • Dubai

Requirements

  • 2-year degree from an accredited university in Marketing, Public Relations, Business Administration or related major and 4 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising experience preferred
  • OR
  • 4-year bachelor's degree in Marketing, Public Relations, Business, or related major; 2 years experience in the sales, marketing, digital or related professional area; hospitality marketing or digital advertising agency experience preferred.

Responsibilities

  • Executes annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications, and cluster marketing and ecommerce teams.
  • Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the hotel.
  • Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage promotions.
  • Manages F&B media schedules and verifies prompt settlement of accounts.
  • Partners with property Revenue Management to verify correct offer loading, verifying advertisement targeting is correctly directed at relevant consumer groups.
  • Executes email marketing, and display advertising.
  • Maintains frequent, active engagement with Cluster eCommerce manager to verify alignment, pull-through, and 2-way communication about the status, performance evaluation, opportunities, and issues related to online programs and initiatives.
  • Verifies all advertising for the hotel in digital channels is in alignment with brand voice.
  • Facilitates social media engagement and updating content in local digital channels (e.g., hotel website, travel sites).
  • Develops and executes promotions campaign in F&B, weddings, spa, rooms and conferences through relevant digital and social media channels.
  • Engages in proactive online reputation management by surfacing relevant guest comments (positive or negative) in social media channels and responds accordingly.
  • Develops a comprehensive PR plan per quarter along with agency and and executes post sign-off from GM.
  • Maintains a comprehensive list of local media contracts, with particular emphasis on food critics and bloggers.
  • Manages assigned accounts as per the media account management system.
  • Writes and distributes all press releases for property events, promotions, and outlets.
  • Manages the execution of hotel sponsored events, community/government relations activities, and press promotional activities.
  • Supports pull through of impactful PR strategy & activities to drive quality press coverage through media engagement, in alignment with communications objectives.
  • Verifies the news clippings and other online, print, and social media mention report is completed on a monthly basis for property distribution.
  • Manages external vendors and media agencies; works with agency partners and continent PR leader to identify strategic media buys for their hotel(s).
  • Surfaces and vets PR leads from the continent PR Leader regarding which are the best media to promote the hotel.
  • Supports the co-ordination of photography for F&B advertising, collateral and public relations purposes between the hotel, advertising agency and the regional field marketing teams.
  • Manages photo shoots for seasonal or festive promotions in partnership with the cluster or area marketing team.
  • Acts as central point of contact for regionally approved local photographers for food, amenity, and property imagery; coordinates with area or cluster marketing to verify all photography adheres to brand voice.
  • Coordinates and executes Hotel and F&B printed materials.
  • Controls quantity and inventory of all Hotel marketing collateral and verifies copies are filed in a comprehensive manner.
  • Assists in the production of all property, F&B display, and temporary signage in hotel public areas.
  • Promotes collection of competitors collateral and publicity on a monthly basis.
  • Manages the execution of F&B direct marketing activities.
  • Verifies all collateral is as per brand standard guidelines and in compliance with Brand Standard Audit (BSA).
  • Assists and manages the development, co-ordination and execution of all communications activities with a strong emphasis on property F&B promotions and campaigns.
  • Helps with the publication of hotel’s newsletter(s).
  • Supports communications duties and functions as deemed necessary.
  • Assists in the liaison and execution of joint F&B promotions.
  • Works with eCommerce to verify the Hotel’s website and related websites are updated on a regular basis.
  • Partners with Director of Marketing to create marketing plan aligned to hotel sales and revenue strategy.
  • Provides training and marketing leadership and act as a marketing subject matter expert for GMs, Sales Leaders and Managers, and Revenue leaders.
  • Coordinates with property and above property eCommerce and Revenue Management teams to report success of property marketing and eCommerce performance.
  • Keeps abreast of competition and its collateral, advertising, and marketing efforts and constantly evolving digital and marketing trends.

FAQs

What is the job title for this position?

The job title is Complex Assistant F&B Marketing Manager.

Where is the job located?

The job is located at The Westin Dubai Mina Seyahi Beach Resort & Marina, Dubai Marina, Dubai, United Arab Emirates.

What is the job schedule?

The job schedule is full time.

Is this position a management role?

Yes, this position is categorized as a management role.

What are the primary responsibilities of the Complex Assistant F&B Marketing Manager?

The primary responsibilities include executing the annual marketing plan, promoting Food and Beverage offerings, managing social media engagement, and overseeing public relations and visual asset management.

What educational qualifications are required for this role?

A 2-year degree in Marketing, Public Relations, Business Administration, or a related major with 4 years of relevant experience, or a 4-year bachelor's degree with 2 years of experience in a related field is required.

Do I need to have hospitality marketing experience?

While hospitality marketing experience is preferred, it is not a strict requirement.

What type of work activities will I engage in?

You will engage in hotel marketing and advertising, social media content management, public relations, visual asset management, direct marketing, and collateral development.

How will success in this role be measured?

Success will be measured by driving sales and revenue strategies, engaging social media presence, and effectively utilizing marketing resources.

Is prior experience in digital marketing expected?

Yes, experience in sales, marketing, digital or related professional areas is important, with a preference for hospitality marketing or digital advertising experience.

Will I work with external vendors and advertising agencies?

Yes, you will be required to work with external vendors and advertising agencies, particularly for tactical advertising campaigns.

Are there opportunities for professional development in this role?

Yes, the role includes training and providing marketing leadership to GMs, Sales Leaders, and Revenue leaders.

Does the company promote diversity and inclusion?

Yes, Marriott International is committed to hiring a diverse workforce and sustaining an inclusive, people-first culture.

What is the company’s mission regarding guest well-being?

Westin aims to empower guests to enhance their well-being and become the best version of themselves while traveling.

Is there a focus on sustainability in this role?

The role emphasizes creating compelling marketing campaigns that align with the hotel's overall strategy, including sustainable practices where applicable.

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Marriott International

Travel & Leisure
Industry
10,001+
Employees
1927
Founded Year

Mission & Purpose

Marriott International, Inc. is based in Bethesda, Maryland, USA, and encompasses a portfolio of nearly 8,300 properties under 30 leading brands spanning 138 countries and territories. Its heritage can be traced to a root beer stand opened in Washington, D.C., in 1927 by J. Willard and Alice S. Marriott. Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws. Community Guidelines: We reserve the right to remove without any notice content that we determine in our sole discretion is offensive or illegal, contains personally identifiable information, trademarks or copyrights belonging to a third party, advertises a third party’s products or services, or is otherwise inappropriate. Application Tips: We encourage job seekers to protect themselves from email and recruiting scams. Please note: 1) We do not accept applications via email or fax; 2) We never ask for money as part of the application process; 3) We only contact job applicants from approved email domains.

Benefits

  • Travel Perks & Benefits

    We encourage you to explore the world around you, so we offer generous hotel and food discounts at thousands of our global properties. What a way to travel! We look after our associates, which is why we also have a comprehensive and competitive benefits program.

  • Recognition & Rewards

    Marriott recognizes success and commitment. We honor and encourage leadership and exceptional service. We also give bonuses for successful referrals and we reward long service. We believe hard work should be acknowledged.

  • Growth Opportunities

    Marriott believes in a career that flourishes with you. We also believe that wider experiences often provide a more enriching experience. We offer professional development, mentoring and training to help you get to where you want to go.

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