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Consultant- Primary Market Research

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Trinity Life Sciences

17d ago

  • Job
    Full-time
    Mid & Senior Level
  • Consulting
    Data
  • Gurgaon

AI generated summary

  • You should have a degree in a quantitative field, 3-5 years in market research, analytical skills, experience with relevant tools, strong communication, and a detail-oriented, motivated work ethic.
  • You will design market research methodologies, analyze data, guide junior team members, ensure quality deliverables, customize reports, and present findings to clients while fostering collaboration.

Requirements

  • Education: A bachelor or master’s degree in a quantitative, analytical discipline, such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering will be preferred
  • Consultants - Minimum 3-5 years of experience in Market Research and marketing consulting work. Knowledge of US healthcare market will be a plus
  • Experience in execution of advanced analytical methods – CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive analysis, Generalized Linear Models etc.
  • Knowledge of tools/programming platforms – Sawtooth, R, SAS, SPSS, Advanced Excel, Advanced Powerpoint
  • Experience in writing surveys and discussion guides with knowledge of biases and ways to make instruments easier for respondents
  • Evidence of leading and managing teams/projects
  • Evidence of strong oral and written communication
  • Evidence of working in a fast-paced versatile environment
  • Comfort and flexibility with ambiguity
  • Strong attention to detail with a quality focused mindset
  • Evidence for high motivation and good professional attitude/work ethic

Responsibilities

  • Ensures development of a successful project / workstream plan after high level direction from the senior project lead with a clear understanding of project objectives
  • Takes ownership of methodology instrument design for market research projects to address key objectives based on high level guidance provided by senior project team member
  • Translates understanding of brand strategy and client needs & beliefs into likely hypotheses, and ensures analytical approach is effective in testing hypotheses to find most relevant insights
  • Anticipates potential challenges in analysis and proactively works with team to figure out a mitigation strategy
  • Demonstrates creative flexibility and innovation to modify design approach as necessary with more abstract client feedback or changing business project objectives
  • Is able to use the prior experience to apply advanced statistical knowledge (CHAID, Choice modeling, Clustering, kNN, Regression etc.) to solve a business problem
  • Ensures that team members are able to execute the analysis with right analytical approach and proper quality check guidelines
  • Proactively creates good processes and automation set ups to increase the efficiency and quality of the deliverables
  • Responsible for quality of entire team and all materials; double-checks all project materials and analysis provided from other team members
  • Maintains focus on strategic implications of analytical insights, and effectively guides junior team member(s) to achieve necessary depth and breadth of insights
  • Ensure client needs and preferences are incorporated into slide development; customizes report to audience and format of presentation when developing deliverables
  • Guides development of new slide frameworks and visual templates that can present key data / insights powerfully
  • Sends timely and thoughtful responses to client/leadership requests, questions, and needs
  • Presents project findings & recommendations to clients in a compelling and engaging way (when appropriate based on client presentation preferences)
  • Responsible for professional development, engagement and coaching of junior team members
  • Teaches best practices to junior team members for structured written and verbal communication
  • Demonstrates a desire and willingness to learn, and learns for all interactions and team members on a project/team
  • Adapts working style as needed, developing strong collaboration and trust across team members
  • Demonstrates good judgement across all interactions, and a respect for all team members internally and externally

FAQs

What qualifications are required for the Consultant position in Primary Market Research?

A bachelor's or master's degree in a quantitative, analytical discipline such as Operations Research, Applied Mathematics, Economics, Management Science, Data Science, Statistics, or Engineering is preferred.

How many years of experience are required for this role?

A minimum of 3-5 years of experience in Market Research and marketing consulting work is required.

Is knowledge of the US healthcare market necessary for this position?

While not mandatory, knowledge of the US healthcare market will be considered a plus.

What advanced analytical methods should candidates be familiar with?

Candidates should have experience in advanced analytical methods such as CHAID, Hypothesis Testing, A/B testing, CART, Regression, Clustering, Factor Analysis, MNL, Choice Modeling, kNN, K-means, Predictive Analysis, and Generalized Linear Models.

Which tools or programming platforms should candidates know?

Familiarity with tools/programming platforms like Sawtooth, R, SAS, SPSS, Advanced Excel, and Advanced PowerPoint is required.

What responsibilities will the consultant have regarding team management?

The consultant will be responsible for leading and managing teams/projects and for the professional development, engagement, and coaching of junior team members.

Can candidates expect to work on survey design?

Yes, candidates should have experience in writing surveys and discussion guides, including an understanding of biases and how to create respondent-friendly instruments.

What important skills should candidates possess for this job?

Candidates should possess strong oral and written communication skills, attention to detail, quality-focused mindset, and the ability to work in a fast-paced, versatile environment with comfort in ambiguity.

Will the consultant need to present findings to clients?

Yes, the consultant will be responsible for presenting project findings and recommendations to clients in a compelling and engaging manner, based on client preferences.

Is there a focus on collaboration within teams?

Yes, candidates should demonstrate the ability to adapt their working style as needed and develop strong collaboration and trust among team members.

Trinity Life Sciences

Every Decision Impacts a Life

Consulting
Industry
501-1000
Employees
1996
Founded Year

Mission & Purpose

Trinity Life Sciences is a trusted strategic partner, providing evidence-based solutions for the life sciences. With over 25 years of experience, we are committed to solving our clients’ most challenging problems through exceptional levels of service, powerful tools, and data-driven insights.Trinity’s range of products and services includes industry-leading benchmarking solutions, powered by TGaS. To learn more about how we are elevating life sciences and driving from evidence to action, visit trinitylifesciences.com.