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Consumer Engagement Manager

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Kimberly-Clark

Oct 28, 2024

  • Job
    Full-time
    Expert Level
  • Customer Relations
    Marketing
  • Johannesburg
  • Quick Apply

AI generated summary

  • You need 10-15 years in consumer engagement, a strong digital ecosystem understanding, a proven success record, and a bachelor's degree (grad degree preferred).
  • You will drive consumer experience, collaborate with sector leads on campaigns, enhance consumer engagement, advocate for consumer insights, create digital content, and manage brand websites.

Requirements

  • 10-15 years of extensive experience in consumer experience and engagement across various markets.
  • Proven track record of success in driving purposeful consumer experience with unique value proposition and differentiated experience.
  • Deep understanding of the digital ecosystem and channel orchestration between owned channels with paid and earned.
  • Bachelor's degree required; graduate degree preferred.

Responsibilities

  • Responsible to drive purposeful consumer experience with unique value proposition, working directly with the EM (Enterprise Markets) Sectors (Adult, feminine care AFC and Baby, child care BCC) to unlock more business impact
  • Partner with the sector leads to build new capabilities in Consumer Experience Roadmap, Consumer Engagement Enhancement, content, PESO planning and Brands.com
  • Build a strong regional team internally within KC and externally with agency partners
  • Collaborating with the EM sector team on new commercial programs and campaigns
  • Advocating for the consumer perspective to enhance and refine campaigns using consumer data, 0PD/1PD, CRM programs, and past campaign results
  • Partnering with sector agencies to create high-quality content, including digital content tailored to markets and specific purposes
  • Taking ownership of the EM brands.com for each category in conjunction with the DTS team
  • Leading the PESO PLANNING process for the Sector

FAQs

What is the primary responsibility of the Consumer Engagement Manager?

The primary responsibility is to drive purposeful consumer experience with a unique value proposition, working directly with the Enterprise Markets sectors to unlock more business impact.

What qualifications are required for this role?

Candidates should have 10-15 years of extensive experience in consumer experience and engagement across various markets, a proven track record of driving purposeful consumer experience, a deep understanding of the digital ecosystem, and a Bachelor's degree; a graduate degree is preferred.

How does Kimberly-Clark view the importance of consumer perspectives?

Kimberly-Clark emphasizes advocating for the consumer perspective to enhance and refine campaigns using consumer data, past campaign results, and various consumer engagement strategies.

Is experience with digital content creation important for this role?

Yes, the role requires partnering with sector agencies to create high-quality digital content tailored to specific markets and purposes.

What kind of teamwork is expected in this position?

The Consumer Engagement Manager will build a strong regional team internally within Kimberly-Clark and externally with agency partners, collaborating closely with sector leads on new commercial programs and campaigns.

What are some benefits of working at Kimberly-Clark?

Employees can enjoy various benefits, details of which can be found at www.mykcbenefits.com, including flexible (hybrid) work arrangements that balance office presence and personal flexibility.

Does Kimberly-Clark provide relocation support for this role?

No, Kimberly-Clark will not provide relocation support for this role.

Are there any diversity and inclusion initiatives in place?

Yes, Kimberly-Clark is committed to building a diverse workforce that reflects the experiences of its consumers and actively seeks to promote representation.

What is the employment type for this position?

The role is available for local candidates already authorized to work in the role’s country, and employment is subject to pre-screening tests, which may include drug screening and background checks.

Can I expect to lead the PESO planning process?

Yes, the Consumer Engagement Manager will be responsible for leading the PESO planning process for the sector.

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Kimberly-Clark

Creating Better Care for a Better World

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

As a Kimberly-Clark employee, you have an opportunity to impact billions of lives through the products we make, the workplaces we create and the communities we serve. The proof is in our purpose – Here, we are creating Better Care for a Better World and it starts with YOU! Learn more about us and see what inspires you, careersatkc.com.  Through collaborative teams that push boundaries and endless opportunities to work with some of the world’s most recognized brands, at Kimberly-Clark you and your purpose are in the driver seat of your career.  Huggies®. Kleenex®. Andrex®. Scott®. Kotex®. Poise®. Depend®. The proof is in our products – For 150 years, our brands have been brought to market by a team of purpose-led innovators dedicated to creating Better Care for a Better World. And it takes the right people—in the right jobs and the right place—to make that happen. Join our 45,000+ employees who are changing the world for the better and generously giving back to communities and causes around the globe.  Better Care for a Better World starts by taking care of you and giving you what you need to succeed. We’re dedicated to breaking down barriers to speed decision making and creating a workplace with relentless focus on our consumers and growing our people, like you. The proof is in our people – we've been rated as one of Forbes 2022 World's Best Employers, and it's because of the caring people and the amazing culture that brings out the best in everyone. Join our employees in our amazing culture that brings out the best in everyone.