Consumer Engagement Manager - Tulsa

Monster Energy

2mo ago

Job
Full-time
Junior & Mid Level
Marketing
£54K - £72K
Tulsa, +1

AI generated summary

You have 2+ years in event marketing, team management, and promotions. A clean driving record, problem-solving skills, and ability to travel 50% of the year are a must. Adaptability, organization, and self-motivation are key qualities for success.
You will manage and execute brand events and programs, recruit and train part-time Ambassadors, research and secure local partnerships, oversee event planning and logistics, ensure brand accuracy, and maintain company assets.

Requirements

2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience.
Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle).
Excellent problem solving skills and critical thinker.
Ability to match your field team to best represent your market.
Professional demeanor and excellent oral communication skills.
Entrepreneurial and adaptable to changing environments.
Strong organizational and time management skills with ability to manage multiple tasks.
Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage.
Ability to learn and use new technology that is associated with the job.
Self-Motivated with a can-do attitude.
Ability to travel 50%+ of the year within the assigned region and ability to work on weekends and evenings.
Must be able to lift and/or move up to 40 pounds.
Must be able to pass a background check/drug screening.

Responsibilities

Collaborates with Monster, Rehab, Java, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to customize and execute events/programs aligned with the brands’ sampling platforms.
Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling.
Recruit, hire, train, and manage part time Ambassadors.
Research, secure, and manage execution of local events and partnerships.
Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies, contracts, insurance, permits.
Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner.
Diligently prepares ambassadors for superior customer interactions and flawless event executions.
Leads direction of and oversees brand accuracy in event and partnership execution.
Actively participates in all regional events with ambassadors.
Execute strategic directions and manage the goals for the assigned region/market.
Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region.
Assists in the planning and drives the execution of marketing events and programs.
Respond in a timely manner to Director and Regional Field Manager.
Manage payroll and timesheets.
Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment).

FAQs

What are the key responsibilities of a Consumer Engagement Manager?

The key responsibilities of a Consumer Engagement Manager include managing and executing Monster Energy’s brand portfolio sampling and local marketing initiatives, overseeing a team of part-time Ambassadors, conducting in-market coaching, merchandising, and sampling support, and contributing to the local "Marketing Plan".

Who does the Consumer Engagement Manager report to?

The Consumer Engagement Manager reports to the Regional Field Manager.

How much time should the Consumer Engagement Manager spend in the market with their teams?

The Consumer Engagement Manager should spend 70% of their time in the market with their teams.

What are some of the administrative responsibilities of the Consumer Engagement Manager?

Some of the administrative responsibilities of the Consumer Engagement Manager include scheduling and recaps of sampling and local marketing initiatives.

How does the Consumer Engagement Manager contribute to local market sampling opportunities?

The Consumer Engagement Manager is responsible for cultivating additional local market sampling opportunities and contributing to the local "Marketing Plan" to shape the greater local Marketing plan.

Monster Energy

Unleash the Beast!

Retail & Consumer Goods

Industry

1001-5000

Employees

2002

Founded Year

Mission & Purpose

Monster Energy is more than an energy drink, it is a lifestyle! We support the scene, our bands, our athletes, and our fans. We back athletes so they can make careers out of their passions. We strive to create immersive and authentic experiences that inspire. We celebrate with our fans and riders and employees! We are a brand that represents being the best at what we do. Join Us! Monster Energy is an affirmative action and equal opportunity employer.