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Content Specialist, EMEA

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Lucid Software

2mo ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Hamburg
  • Quick Apply

AI generated summary

  • You need a solid B2B SaaS content marketing background, strong content creation skills, proficiency in marketing tools, and experience in email marketing and B2B social media strategies.
  • You will create and optimize content for marketing campaigns, manage social media strategies, collaborate with sales, and ensure brand consistency across channels while utilizing AI tools and SEO.

Requirements

  • Proven background in B2B SaaS content marketing with a strong grasp of best practices.
  • Extremely strong content creation skills with the ability to craft compelling and innovative narratives.
  • Proficiency in marketing tools (i.e. Hubspot, Marketo, etc.)
  • Experience in email marketing and collaborating on B2B social media strategies.

Responsibilities

  • Create, manage, and execute engaging content for inbound demand generation marketing campaigns, collaborating with the sales team to align efforts for maximum impact.
  • Copywriting, commissioning, and editing for organic channels.
  • Monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement.
  • Identify and leverage AI-driven tools and technologies to enhance content creation, staying ahead of industry trends.
  • Utilize advanced SEO strategies and tools to optimize content performance across organic channels, ensuring maximum visibility and impact in search engine rankings.
  • Work with the wider marketing team to develop and implement a robust social media content strategy – with a focus on LinkedIn.
  • Manage and oversee internal marketing projects, ensuring timely delivery and exceptional quality.
  • Assist in various marketing activities, including email campaigns, landing page optimization, and social media initiatives.
  • Be the guardian of our brand, ensuring consistent and engaging messaging across all channels.
  • Maintain internal content management trackers, ensuring clear internal communication across teams.

FAQs

What is the main responsibility of the Content Specialist, EMEA at Lucid Software?

The main responsibility is to create and manage engaging content for inbound demand generation campaigns, ensuring alignment with the sales team for maximum impact.

What type of content will the Content Specialist primarily work with?

The Content Specialist will primarily work with copywriting, commissioning, and editing content for organic channels, with a particular focus on LinkedIn.

What tools and strategies are expected to be utilized in this role?

The role involves leveraging AI-driven tools, advanced SEO strategies, and various marketing tools such as Hubspot and Marketo to enhance content creation and optimize performance.

Is collaboration with other teams a requirement for this position?

Yes, collaboration with the sales team and the wider marketing team is essential to align efforts and implement a robust social media content strategy.

What qualifications are preferred for the Content Specialist role?

Preferred qualifications include experience with Hubspot and a proven background in B2B SaaS content marketing.

How will the Content Specialist evaluate content performance?

The Content Specialist will monitor, evaluate, and optimize content performance to ensure measurable results and continuous improvement.

What kind of work environment does Lucid Software promote?

Lucid Software promotes a hybrid workplace environment that supports a healthy work-life balance, allowing employees to work remotely, from one of the offices, or a combination of both.

Is experience in email marketing important for this role?

Yes, experience in email marketing and collaborating on B2B social media strategies is important for this position.

What should the Content Specialist maintain to ensure brand consistency?

The Content Specialist should be the guardian of the brand, ensuring consistent and engaging messaging across all channels and maintaining internal content management trackers for clear communication.

Are there any specific metrics for success expected in this role?

While specific metrics may vary, the Content Specialist will be expected to ensure measurable results and continuous improvement in content performance.

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Lucid Software

The Visual Collaboration Suite to help teams see and build the future. Creators of Lucidchart, Lucidspark and Lucidscale

Technology
Industry
1001-5000
Employees
2010
Founded Year

Mission & Purpose

Lucid is a visual collaboration suite that helps teams see and build the future. Virtual whiteboarding, intelligent diagramming, and cloud visualization empower organizations to take plans from initial ideas to successful delivery. Together, they are utilized in over 180 countries by millions of users. Ninety-six percent of the Fortune 500 use Lucidchart, and customers include Google, GE, NBC Universal, and T-Mobile. Lucid’s partners include industry leaders such as Google, Atlassian, Amazon Web Services, Salesforce, and Microsoft. Since the Utah-based company’s founding in 2010, it has received numerous awards for its business and workplace culture. Since day one, the Lucid team has been scrappy, innovative, and wildly successful. The company holds true to its core values, including teamwork over ego, innovation in everything we do, individual empowerment, initiative, ownership, and passion and excellence in every area.