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Conversion API Strategist

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MarketStar

8d ago

  • Job
    Full-time
    Mid Level
  • Sales & Business Development
    Marketing
  • Bangalore
  • Quick Apply

AI generated summary

  • You need 3+ years in digital marketing, expertise in Marketing Technologies, experience with tag management and APIs, strong communication skills, and knowledge of event tracking and measurement.
  • You will partner with sales, analyze customer data practices, provide integration support, develop sales materials, and ensure smooth implementation and ongoing customer training for the Conversions API.

Requirements

  • At least 3 years of experience in digital marketing, web analytics, or a related field.
  • Proven track record of influencing sales processes and driving the adoption of technical solutions.
  • Strong knowledge of Marketing Technologies and first-party data collection.
  • Experience with Google Tag Manager and other tagging platforms (Tealium, Adobe).
  • Familiarity with web and API development (JavaScript, JSON).
  • Excellent communication and interpersonal skills.
  • Ability to work independently and collaboratively with sales and internal teams.
  • Familiarity with event tracking and measurement solutions, such as Conversion Tracking, Website Demographics, and Campaign Manager.
  • Experience with other Conversions API products (e.g., Meta, Snap, Pinterest).
  • Knowledge of best practices for event tracking and measurement across various industries.

Responsibilities

  • Partner with the sales team to understand customer needs and present the Conversions API as the optimal solution.
  • Influence the sales process by demonstrating the benefits and technical advantages of our Conversions API over other market solutions.
  • Conduct detailed analysis of customers' existing data collection and measurement practices to identify improvement areas.
  • Provide strategic recommendations to customers on integrating and optimizing the Conversions API to meet their marketing objectives.
  • Collaborate with internal teams to develop compelling sales pitches and materials that highlight the strengths of the Conversions API.
  • Assist customers with the technical setup and configuration of the Conversions API, ensuring a smooth implementation.
  • Monitor and troubleshoot any issues during the integration process, ensuring high-quality data collection and performance.
  • Maintain up-to-date knowledge of industry trends and competitor solutions to effectively position our Conversions API in the market.
  • Provide ongoing support and training to customers, ensuring they maximize the benefits of the Conversions API.
  • Track and report on the progress of sales engagements and customer adoption of the Conversions API.

FAQs

What is the location for the Conversion API Strategist position?

The position is located in Bangalore.

What is the required experience for this role?

At least 3 years of experience in digital marketing, web analytics, or a related field is required.

What are the key responsibilities of a Conversion API Strategist?

Key responsibilities include partnering with the sales team, influencing the sales process, conducting data analysis, collaborating with internal teams, assisting with technical setup, and providing ongoing support to customers.

Which technical skills are preferred for this position?

Familiarity with event tracking and measurement solutions, experience with Conversions API products (e.g., Meta, Snap, Pinterest), and knowledge of best practices for event tracking and measurement across various industries are preferred.

What core values does MarketStar prioritize?

MarketStar emphasizes creating growth for clients, employees, and the community, while fostering a supportive workplace culture.

What kind of support and training can employees expect?

Employees can expect ongoing support, training, mentorship, and customized training programs for personal and professional development.

Is MarketStar an equal opportunities employer?

Yes, MarketStar is an equal opportunities employer and believes that employing a diverse workforce is central to its success.

What benefits does the organization offer?

The organization offers a comprehensive health insurance plan, generous leave policy, Covid support, vaccination drives, well-being sessions, and work flexibility, among other employee-centric benefits.

How does MarketStar promote employee growth?

MarketStar fosters fast-track growth for high-potential individuals and provides opportunities for career advancements through mentorship and leadership programs.

What is the company's stance on remote work?

Yes, we support remote work but in a hybrid format.

MarketStar

Helping Organizations #GrowBeyond

Consulting
Industry
1001-5000
Employees

Mission & Purpose

MarketStar is a sales outsourcing company that provides innovative solutions to help businesses accelerate growth, expand market reach, and improve customer engagement. By offering specialized services in sales, marketing, and customer success, MarketStar partners with clients to optimize their sales processes and achieve revenue goals. Their mission is to drive success for their clients through effective sales strategies and dedicated support, helping them grow faster and more efficiently.