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Copywriter

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Sobeys

18d ago

  • Job
    Full-time
    Mid & Senior Level
  • Customer Relations
    Marketing
  • Toronto

AI generated summary

  • You must have 3-5 years of bilingual copywriting experience, strong social media skills, proficiency in management tools, and the ability to thrive in a fast-paced, hybrid work environment.
  • You will create compelling bilingual copy, manage social calendars, collaborate on campaigns, publish content, and support relationship-building with influencers to enhance brand visibility.

Requirements

  • Exceptional bilingual (English and French) creative writing skills, with a natural flair for storytelling and trans-creating content for various platforms.
  • A sharp eye for both creative and design, balancing copywriting with content creation and community management.
  • Proactive, hands-on approach with a willingness to adapt and do what it takes to deliver quality work.
  • In-depth understanding of social media platforms, with the ability to stay ahead of user trends and adapt content accordingly.
  • Proficient in social media management tools (e.g., Percolate, Hootsuite), ensuring seamless content planning and execution to support our in-house social media coordinator.
  • Strong organizational skills and the ability to extract actionable insights from social listening and analytics to refine copy and strategy.
  • Able to work in a fast-paced, agile environment, managing multiple bilingual content projects with efficiency.
  • 3-5 years of experience in a copywriting role, with a focus on bilingual content and community engagement.
  • At Sobeys we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week.

Responsibilities

  • Develop compelling copy for a variety of channels (website, app, email, radio, blog, direct mail, print) in both English and French, ensuring cultural relevance and maintaining the Voilà brand voice across languages.
  • Support the creative team by contributing to the development of net new creative assets, offering fresh perspectives and language expertise for campaigns.
  • Provide bilingual support across all platforms and initiatives, ensuring both languages are consistently represented with high-quality, localized messaging.
  • Create and manage Voilà par IGA social calendars to strategically plan messaging, aligning with broader marketing goals.
  • Collaborate with the social media coordinator to ensure bilingual, consistent messaging on social platforms. Assist in monitoring and engaging with online conversations where necessary.
  • Participate in brainstorming sessions for larger campaigns, leveraging deep audience understanding and bilingual skills to enrich creative concepts.
  • Work closely with the internal team to prioritize, schedule, and manage content across all channels. Publish bilingual content (copy, photos, videos) as needed to enhance brand visibility.
  • Support the brand’s relationship-building efforts with influencers and creative partners, contributing to innovative ways to drive brand engagement and press coverage.

FAQs

What is the role of a bilingual copywriter at Sobeys Inc.?

The bilingual copywriter at Sobeys Inc. will develop engaging, localized content for various channels such as web, app, email, and print, ensuring cultural relevance through trans-creation.

What languages do I need to be proficient in for this position?

Proficiency in both English and French is required for this role.

What types of content will I be creating?

You will be creating copy for channels including website, app, email, radio, blog, direct mail, and print.

How important is collaboration in this role?

Collaboration is very important; you will work closely with the creative team and social media coordinator to ensure consistent messaging across platforms.

What experience is required for this position?

Applicants should have 3-5 years of experience in copywriting, specifically focusing on bilingual content and community engagement.

Is there flexibility in work location for this job?

Yes, there is a hybrid work model that requires your presence at the office at least three days per week.

What benefits are included in the Total Rewards package?

The Total Rewards package includes health and dental coverage, life insurance, virtual health care, retirement savings plans, employee discounts, and learning and development resources.

Will I be involved in social media management?

Yes, you will assist the social media coordinator by providing bilingual support and maintaining consistency across social media platforms.

What skills are required to succeed in this role?

Exceptional bilingual writing skills, a proactive approach, strong organizational skills, and an understanding of social media trends are essential for success.

Is experience with specific tools required for this position?

Yes, proficiency in social media management tools like Percolate or Hootsuite is expected to ensure effective content planning and execution.

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Sobeys

Retail & Consumer Goods
Industry
10,001+
Employees
1907
Founded Year

Mission & Purpose

As one of only two national grocery retailers in Canada, Sobeys Inc. serves the food shopping needs of Canadians with more than 1,500 stores in 10 provinces with retail banners that include Sobeys, Safeway, IGA, Foodland, FreshCo, Price Chopper, Thrifty Foods and Lawtons Drugs, as well as more than 330 retail fuel locations. Our five core retail food formats are designed to ensure that we have the right offering in the right-sized stores for each individual market we serve — from our full service format to the convenience format, each tailored to satisfy the unique occasion-based food shopping needs of our customers. Our 134,000 employees and franchise affiliates are committed to building sustainable worth for each of our customers, employees, suppliers and shareholders through our focus on food, innovation and superior customer service.