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Corporate Media Associate

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Cars Commerce

Jul 3, 2024

Applications are closed

  • Job
    Full-time
    Junior Level
  • Media & Journalism
  • $50.6K - $60.7K
  • United States
    Remote

Requirements

  • Bachelor Degree in Business, Marketing, Advertising or related field.
  • 1-2 years of paid social and display media experience in the B2C space.
  • Proven experience managing campaigns in Facebook Ads Manager and Google Ads (bonus for experience with programmatic or video platforms) including optimization, ad placement, budget management, pixel creation and advanced reporting.
  • Social analytics and data analysis capabilities (i.e. Google Analytics, Facebook Analytics) and an understanding of tracking and conversion optimization.
  • Experience working in a fast-paced environment along with a proven track record of driving results via conversion-driven media campaigns.
  • Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting.
  • Experience working with ecommerce or other product feeds for dynamic ads is a plus.
  • Agency experience is a plus.
  • Experience working with data in Google Sheets, GA4, Tableau or other data analytics visualization tools is a plus.

Responsibilities

  • Implement and manage paid campaigns across display, programmatic, social and video platforms.
  • Monitor and analyze campaign performance data on a daily, weekly and monthly basis to identify performance issues/opportunities to achieve maximum ROI in marketing campaigns.
  • Monitor and optimize monthly budget pacing to ensure budgets are spent efficiently each month.
  • Compile data across partners and work in collaboration with the Analytics team to create bi-weekly reports, including analysis for insights, optimizations and future strategy development.
  • Collaborate on the development of media strategies and plans including ad copy, creatives/messaging, flighting, budgeting and KPIs.
  • Develop audience targeting and segmentation strategies using 1st party data to execute campaigns (including retargeting, custom audiences, suppression lists, lookalike audiences and more.)
  • Provide creative solutions and optimize campaigns to meet KPI metrics including: CPM, CPC, CPA, CTR and more.
  • Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, images/multimedia, etc.
  • Work with our agency partner to implement ad trafficking.
  • Monitor on-site engagement metrics of traffic driven by our ad campaigns.
  • Provide updates on new advertising formats, product updates, new channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services.
  • This role requires someone who thrives on finding ways to constantly improve the programs by looking for new ways to enhance performance.

FAQs

What qualifications are required for the Corporate Media Associate position?

The ideal candidate for the Corporate Media Associate position should have a Bachelor's degree in Business, Marketing, Advertising or a related field. Additionally, 1-2 years of paid social and display media experience in the B2C space is preferred.

What are the primary responsibilities of a Corporate Media Associate?

The responsibilities of a Corporate Media Associate include implementing and managing paid campaigns across various platforms, monitoring and analyzing campaign performance data, collaborating on media strategies and plans, developing audience targeting strategies, optimizing campaigns to meet KPI metrics, conducting A/B testing, and staying updated on new advertising formats and technologies.

What skills are preferred for a Corporate Media Associate?

Preferred skills for a Corporate Media Associate include experience with Facebook Ads Manager and Google Ads, social analytics and data analysis capabilities, experience working in a fast-paced environment, resourcefulness, curiosity, and motivation, experience with dynamic ads for ecommerce or product feeds, agency experience, and familiarity with data analytics visualization tools.

Who does the Corporate Media Associate report to?

The Corporate Media Associate reports to the Manager of Corporate Media within the CARS Corporate Media team.

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Cars Commerce

The platform to simplify car buying and selling

1001-5000
Employees

Mission & Purpose

Cars Commerce is an audience-driven technology company empowering automotive that simplifies everything about buying and selling cars. The Cars Commerce platform includes the flagship automotive marketplace and dealer reputation site Cars.com, innovative digital marketing technology and services from Dealer Inspire, industry-leading trade-in and appraisal technology from AccuTrade, an exclusive in-market media network, and powerful and predictive AI technologies that enable more efficient and profitable retail operations. Cars Commerce is the essential partner to stay one step ahead in automotive.