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Counter Assistant



11d ago

  • Job
    Entry Level / Graduate
  • Hospitality & Retail
  • London

AI generated summary

  • You should have a passion for customer service, strong communication skills, motivation to achieve results, and adaptability to meet company goals.
  • You will provide excellent customer service, manage queues, uphold high standards, work as part of a team, and support colleagues in a fast-paced retail environment.


  • A passion for customers, having an exceptional experience in store.
  • Confidence in communicating within the team.
  • Motivation to achieve fantastic results and standards.
  • Adaptability to meet company requirements and goals.


  • Delivering an exceptional customer service to all customers.
  • Managing queues and ensuring that customers can access the services they need quickly and simply.
  • Meeting high standards of governance and attention to detail.
  • Being part of a team and supporting colleagues.


What are the main responsibilities of a Counter Assistant in a Post Office Store?

The main responsibilities include providing exceptional customer service, organizing travel money and documents, and taking care of bills and banking for customers.

What skills are essential for a Counter Assistant in a Post Office Store?

Essential skills include excellent customer service, organizational abilities, attention to detail, and the ability to handle multiple tasks efficiently.

How important is it to connect with customers as a Counter Assistant?

Connecting with customers is vital as a Counter Assistant, as it helps build trust and loyalty, and ensures a positive experience for customers.

What training or qualifications are required to become a Counter Assistant in a Post Office Store?

While specific qualifications may vary, training in customer service and cash handling is typically required for this role.

How can a Counter Assistant maintain a high level of customer satisfaction?

By being attentive, proactive, and friendly, a Counter Assistant can ensure a high level of customer satisfaction and a positive overall experience for customers.

The Global Travel Retailer

Retail & Consumer Goods
Founded Year

Mission & Purpose

WHSmith is a leading, global travel retailer with a smaller business located on UK high streets. Since 1792, we’ve grown and evolved into a globally recognised brand, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. Today, we have more than 1700 stores in over 30 countries across the globe, serving millions of customers every year, and you’ll find us at airports, railway stations, hospitals and on the high street. Each of our stores and formats is tailored to meet the needs of our customers journeys; we’re the trusted home of travel essentials for the world’s travelling customer. We already operate in over 100 airports around the globe and we’re continuing to expand with a growing presence of WHSmith at international airports, and the expansion of our US businesses – Marshall Retail Group for speciality retail and InMotion, our world-leading digital and tech accessories business in travel locations - into new markets. On the high street, we’ve supported generations of customers on their journeys through life with everything from learning to read, going to school, accessing essential Post Office services to finding a great book. And our fast-growing online brands offer our customers another convenient way to shop, with personalised gifts and cards from FunkyPigeon.com and bestselling books and stationery from WHSmith.co.uk. At the heart of our business are our people and our customers. As a diverse group of over 14,000 colleagues, we are all on the same journey to a better business. Whether our colleagues are based in our stores, our distribution centres or our support centres, we’re committed to providing the opportunity for each and every member of the WHSmith team to be themselves, build their skillset, and progress on their journey with us. That’s why, as we continue our journey, our aim is simple: to make every one of life’s journeys better.