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Counter Assistant



16d ago

  • Job
    Entry Level / Graduate
  • Hospitality & Retail
  • Leicester

AI generated summary

  • You need to be passionate about customer service, confident in communication, motivated to achieve results, and adaptable to meet company goals.
  • You will deliver exceptional customer service, manage queues efficiently, maintain high standards of governance, attention to detail, and support your team in a fast-paced retail environment.


  • A passion for customers, having an exceptional experience in store.
  • Confidence in communicating within the team.
  • Motivation to achieve fantastic results and standards.
  • Adaptability to meet company requirements and goals.


  • Delivering an exceptional customer service to all customers.
  • Managing queues and ensuring that customers can access the services they need quickly and simply.
  • Meeting high standards of governance and attention to detail.
  • Being part of a team and supporting colleagues.


What are the main responsibilities of a Counter Assistant in a Post Office Store?

The main responsibilities of a Counter Assistant include providing exceptional customer service, handling travel money and documents, managing bills and banking transactions, and connecting customers with the services they need.

What skills are required to be successful as a Counter Assistant?

Successful Counter Assistants should have strong communication and interpersonal skills, be detail-oriented, have the ability to multitask, and be comfortable handling cash transactions. Customer service experience is also beneficial.

How important is customer service in this role?

Customer service is extremely important in the role of a Counter Assistant. Building strong relationships with customers, addressing their needs effectively, and ensuring a positive experience are essential for success in this position.

What training will be provided for a new Counter Assistant?

New Counter Assistants will receive training on Post Office procedures, customer service best practices, handling cash transactions, and using relevant software systems. Ongoing training and support will also be provided to ensure success in the role.

How does a Counter Assistant contribute to the overall success of the Post Office Store?

A Counter Assistant plays a crucial role in the Post Office Store by providing excellent customer service, managing essential services such as travel money and bill payments, and helping to create a positive and welcoming atmosphere for customers. Their contributions help to ensure the overall success and reputation of the store.

The Global Travel Retailer

Retail & Consumer Goods
Founded Year

Mission & Purpose

WHSmith is a leading, global travel retailer with a smaller business located on UK high streets. Since 1792, we’ve grown and evolved into a globally recognised brand, and we’re proud to be that air of familiarity people love and trust on their journey, both in life and through life. Today, we have more than 1700 stores in over 30 countries across the globe, serving millions of customers every year, and you’ll find us at airports, railway stations, hospitals and on the high street. Each of our stores and formats is tailored to meet the needs of our customers journeys; we’re the trusted home of travel essentials for the world’s travelling customer. We already operate in over 100 airports around the globe and we’re continuing to expand with a growing presence of WHSmith at international airports, and the expansion of our US businesses – Marshall Retail Group for speciality retail and InMotion, our world-leading digital and tech accessories business in travel locations - into new markets. On the high street, we’ve supported generations of customers on their journeys through life with everything from learning to read, going to school, accessing essential Post Office services to finding a great book. And our fast-growing online brands offer our customers another convenient way to shop, with personalised gifts and cards from FunkyPigeon.com and bestselling books and stationery from WHSmith.co.uk. At the heart of our business are our people and our customers. As a diverse group of over 14,000 colleagues, we are all on the same journey to a better business. Whether our colleagues are based in our stores, our distribution centres or our support centres, we’re committed to providing the opportunity for each and every member of the WHSmith team to be themselves, build their skillset, and progress on their journey with us. That’s why, as we continue our journey, our aim is simple: to make every one of life’s journeys better.