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Creative Marketing Strategist - Paid Social (CA)

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Motion

17d ago

  • Job
    Full-time
    Junior Level
  • Marketing
    Creative Arts & Fashion
  • Canada
    Remote

AI generated summary

  • You need strong copywriting skills and a grasp of consumer psychology, active social media engagement, basic design skills, and at least 2 years in performance marketing, preferably in an agency.
  • You will conduct market research, create hypothesis-driven briefs, design 30-50 static ad concepts weekly using Canva or Figma, and optimize strategies based on test insights.

Requirements

  • Strong copywriting skills are a must: You should be able to write persuasive copy that resonates with the target audience. You understand the psychology behind consumer behavior—why people buy and how to influence those decisions through words. As such, a native-level command of English and excellent grammar are essential
  • You should be an active social media user, staying up-to-date with the latest trends and news in the content world
  • Basic design skills are required: You should be comfortable using tools like Canva or Figma to create static ads
  • You should have at least 2 years of experience working in performance marketing on the creative side. Bonus points if you have experience working in an advertising agency

Responsibilities

  • You’ll be responsible for conducting continuous market research to generate fresh ideas, new angles, and formats—essentially, being an idea machine for copy.
  • Based on your research, you’ll craft detailed, hypothesis-driven briefs for static ad batches, with each batch testing different hypotheses.
  • Using tools like Canva or Figma, you’ll design 30-50 static ad concepts each week for Meta (Facebook and Instagram), streamlining the process with internal tools.
  • After testing, you’ll leverage insights to inform and optimize future ad batches and overall creative strategy.

FAQs

What is the job title for this position?

The job title is Creative Marketing Strategist - Paid Social.

Who is the hiring manager for this role?

The hiring manager is Olesya, the Creative Lead at Motion.

Is this position a remote opportunity?

Yes, this position is fully remote and can be done from anywhere in Canada.

What is the salary range for this position?

The compensation for this role is between USD $48k and $60k per year.

What are the main responsibilities of the role?

Responsibilities include conducting market research, crafting hypothesis-driven briefs, designing static ad concepts using tools like Canva or Figma, and optimizing future ad batches based on insights.

What kind of mindset is required for this role?

A "startup mentality" is required, meaning the candidate should enjoy working with talented people, embrace challenges, and appreciate the autonomy to work independently.

How many years of experience are required for this position?

A minimum of 2 years of experience in performance marketing on the creative side is required.

What technical skills are essential for the role?

Essential skills include strong copywriting abilities, basic design skills using tools like Canva or Figma, and being an active social media user.

Are there opportunities for career growth in this position?

Yes, there are opportunities for promotion and career growth within the company.

What are the core values of Motion?

Enthusiasm and transparency are the core values at Motion.

What type of workplace culture does Motion promote?

Motion is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities.

Transportation
Industry
5001-10,000
Employees

Mission & Purpose

Motion serves the industrial marketplace with MRO (maintenance, repair, and operation) replacement parts and services through a network of over 550 locations across North America. Customers have access to over 4.6 million parts from Motion's extensive line of authorized brands in Bearings, Mechanical Power Transmission, Electrical and Industrial Automation, Hydraulic and Industrial Hose, Hydraulic and Pneumatic Components, Industrial Supplies, and Material Handling. Motion Industries'​ sales people provide the highest levels of technical support in the industry. Currently, more than 1,000 technically trained Sales Representatives make on-site service calls daily to provide solutions for customers'​ parts and service requirements. In addition, 200 dedicated product specialists and a technical support center supplement Motion's service offerings. Innovative solutions and efficient processes contribute to Motion Industries'​ position as a supply chain leader, to assist customers successfully manage their MRO parts transactions from quote through payment – the complete purchasing cycle. The Company is an industry leader because it focuses on customer needs, empowers its employees, and invests in inventory and process efficiencies that benefit its customers. Motion Industries is your Competitive Advantage.