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Creative Strategist

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  • Job
    Full-time
    Junior & Mid Level
  • Marketing
    Creative Arts & Fashion
  • New York

Requirements

  • You are fluent in the creative conceptualization of unique, non-traditional earned marketing campaigns on behalf of consumer brands.
  • You are capable / undaunted by the idea of working across any and all creative mediums.
  • You possess an abundance of cultural curiosity, including / especially in spaces you are not already well-versed.
  • You are interested in what happens after the first brainstorm.
  • You possess excess ambition and vision, and the desire to build your own identity as a creative professional.
  • Creative and strategic thinker capable of developing non-traditional concepts in a variety of cultural spaces
  • Knowledge and skill for building concepts specifically as it relates to earned media (PR, un-paid social, influencer)
  • Integrated ideator: ideas that can translate across multiple media and mediums
  • Keeps their ear to the ground, mining the cultural landscapes for unique insights that lay the framework for a powerful campaign
  • Doesn’t rely on paid media; connects brands to consumers through power of concept and content
  • Technologically proficient – understands today’s leading technological platforms and how to infiltrate them
  • Ability to build visually and conceptually unique client presentations
  • Student of culture; actively follows relevant spaces like Sport, Music, Film, Photography, Technology, Food / Drink, etc, mining for references
  • Malleable creativity defined by willingness to take on projects and learn new mediums – even those that sit outside of immediate knowledge
  • Excitement to take on new clients and become an expert in their requisite worlds
  • Ambition and vision: someone who seeks to help our client brands become more than what they are
  • Detail oriented and organized, with the ability to handle several projects at once
  • Above all, a good human
  • 2 - 4 years of experience in creative marketing
  • Design or copywriting-relevant college degree is preferred
  • Other creative / software experience is welcome, such as film / photo editing, animation, web development, UX / UI, etc

Responsibilities

  • M&C Saatchi Sport & Entertainment is seeking a Creative Strategist to aid in the development and delivery of creative projects on behalf of agency clients, including the conceptualization and execution of earned media campaigns. Working into the agency’s Executive Creative Director and other senior creative / account staff, and with junior creative professionals to tap into for help, you will creatively oversee select brands and projects in the client portfolio, developing powerful insight-backed creative concepts that connect naturally with consumers and that don’t rely on paid spends. Once a concept is approved, you will then work with the Account teams, as well as any external partners, to bring the campaign to life. This will involve elements of campaign / communications planning and mapping, project management, art / creative direction, presentation design, copywriting, content shoots, production/post-production, and so so so much more.
  • … are fluent in the creative conceptualization of unique, non-traditional earned marketing campaigns on behalf of consumer brands. As an creative communications agency responsible for generating news, we thrive, above all, on ideas; this is our primary output above any specific type of content or asset. More specifically, our brand of idea is one that generates loyalty or awareness via consumer utility. We use insight-driven strategies to inspire creative executions that always deliver against brand narratives/needs, often by simply finding a means for which a brand to remove cultural barriers sitting between consumers and their passion points.
  • Strength as an ideator is as much about the “strategist” part of the title as it is about the creative element: you need to be capable of uncovering powerful insights that unlock tensions worth resolving, and equally capable in coming up with creative means through which to resolve said tensions. A firm grasp on narrative storytelling is key, as we will use the framing of ideas to draw direct connections between brands’ unique messaging and the consumer insights we are activating against.
  • … are capable / undaunted by the idea of working across any and all creative mediums. Our goal is to, put simply, create news. News can be generated by anything; a film, an event, a website, an app, a Tweet, a TikTok… as such, we operate across any and every type of output we need to, so you should be capable of ideating across all of them: video, still, digital, print, experiential, and many more.
  • As such, we seek multi-faceted creative individuals with knowledge of varied creative platforms, as well as a thirst to learn about those they are not familiar with. Given our focus, you are an ideator first, then a designer / copywriter / director / photographer / etc / all the above (most of us are jacks-of-multiple-trades and can speak quite a few creative languages).
  • … possess an abundance of cultural curiosity, including / especially in spaces you are not already well-versed. We get a myriad of briefs in for various product types, brands, target consumers, subject matters, etc. A good fit for the agency is someone who enjoys learning about new things just as much as they enjoy exploring the spaces they already know well. The expectation is not that you know everything, but that you will rapidly and efficiently bring yourself up to speed on categories and conversations you were previously not part of.
  • TL;DR you will need to be able to work on any client that comes in our door, regardless of whether they sit on the cultural or sport / entertainment spectrum.
  • … are interested in what happens after the first brainstorm. You must be capable of explaining and pitching said unique concepts so that our clients can comprehend them through creative writing, presentation design, etc; a background in writing and/or design is strongly preferred. You must be a campaign planner, capable of lending organization and structure to a raw concept. You must also be a problem solver, capable of developing a road map to produce a concept even if no such precedent exists yet.
  • You must show potential via a leadership perspective, as you will often be in charge of managing task force-style teams against individual projects.
  • … possess excess ambition and vision, and the desire to build your own identity as a creative professional. We are a growing team working with some of the world’s most exciting brands, and we are blessed with the opportunity to shape them as we believe best.
  • As a result, we are a team of highly proactive creative individuals who seek out ideas and opportunities rather than waiting for briefs, and we often create solutions for problems that aren’t yet on the radar.
  • We seek similarly-minded individuals across all agency positions. We do not build individuals into career paths – rather, we build career-paths around individuals.

FAQs

What is the salary range for the Creative Strategist position?

The salary range for the Creative Strategist position is $75,000-$80,000, commensurate with experience.

What are the required qualifications for this job?

The required qualifications include 2-4 years of experience in creative marketing, and a design or copywriting-relevant college degree is preferred. Additional experience in creative software such as film/photo editing, animation, web development, UX/UI is welcome.

What benefits are offered to employees?

Employees receive up to 100% coverage for health insurance (BlueCross BlueShield), 50% coverage for Guardian Dental, 401K matches up to 3% from the employer, vacation days, volunteer days, sick days, mental health days, and more.

Is prior experience in PR or earned media required?

While not explicitly stated as a requirement, knowledge and skill for building concepts related to earned media (PR, unpaid social, influencer) is crucial for this role.

Will I be working independently or as part of a team?

You will be working closely with the agency's Executive Creative Director and other senior staff, as well as managing task force-style teams for individual projects.

What type of creative mediums will I be working with?

You will be expected to work across various creative mediums including video, still, digital, print, experiential, and more, with a focus on generating unique non-traditional earned media campaigns.

What is the company culture like at M&C Saatchi Sport & Entertainment?

The company culture emphasizes diversity, inclusion, and the idea that allowing individuals to bring their true selves to work leads to the best creative output.

What is the company’s philosophy?

The agency's philosophy is "Brutal Simplicity of Thought," which is central to their approach in creating impactful work for clients.

Are there opportunities for personal and professional development?

Yes, the agency invests in their people and offers a Line Manager for mentorship and guidance, along with quarterly mental health and DEI programming and workshops.

How does the agency handle work-life balance?

The agency is committed to work-life balance, offering flexible hours, early Friday hours year-round, and extended breaks during major holidays and Christmas.

Digital marketing & experience design agency.Part of M&C Saatchi Worldwide.

Marketing & Advertising
Industry
51-200
Employees
1999
Founded Year

Mission & Purpose

MCD Partners (part of M&C Saatchi Worldwide) is a digital marketing and experience design agency with offices in New York, Chicago, Rochester and LA. We’re a tight-knit group of designers, creators, coders, storytellers & strategists – who share a passion for bringing smart, best-in-class digital experiences to life. We’re proud to work with leading brands like Discover Card, Continental Tire, TIAA and more, designing and building digital products and services that millions of people use every day.