Creative Strategist - The Statement + Editorial Onsite (all genders) - Zalando Fashion Studios

Zalando

Jan 23

Applications are closed

Job
Full-time
Junior & Mid Level
Marketing
Creative Arts & Fashion
Berlin

Requirements

You have a degree in Advertising and Media, Fashion Communications, Fashion Journalism, Marketing, or relevant field, coupled with 2+ years of mid-level experience in-house, agency, or a related creative environment.
You bring talent for developing exciting and engaging strategic creative springboards that have a digital/social first perspective, and are able to summarise data and deliver insights in a compelling and actionable way. For this, we would love to see your portfolio of work.
You have a strong interest and expertise in fashion and culture, communication, strategy and social media. You are an innovator and have a solid future-forward outlook.
You're a natural doer! Your work showcases your quick thinking and proactive attitude, managing your workload to tight deadlines and with flexible planning in a calm way.
You enjoy working in a fast-changing, international environment. You are a dedicated team player, open, positive, flexible and professional.

Responsibilities

Join project kick-offs and dive into client briefs. Clearly define problems, break down objectives, and transform them into inspiring creative briefs.
Conduct thorough research using various sources to uncover valuable insights.
Develop engaging creative platforms and creative strategies for campaigns, new content formats based on cultural research, fashion trends and consumer insights.
Present your creative strategy clearly and professionally using compelling decks/cohesive slides to generate excitement.
Utilise your strategic expertise to analyse past campaign performance and cultural data. Extract valuable insights to enhance future work, such as suggesting new and fresh content formats and advising on platform selection.
Collaborate closely with creative teams (Editorial and The Statement) including art directors, copywriters and stylists, briefing them on the creative strategy.
Actively participate in the early phase of ideation brainstorming sessions, challenging and supporting the team to generate innovative ideas aligned with the strategy, consumer culture and commercial objectives.
Assist the creative team in conceptualising comprehensive content activations, to stand out in the competitive fashion, sport and beauty space.
Promote diversity and inclusivity in strategies to celebrate Zalando's diverse audience.
Inspire and educate colleagues beyond by constantly analysing consumer trends, cultural moments and trend reports for insights on fashion, beauty, lifestyle and tech that can inspire their work.

FAQs

What is the main role of a Creative Strategist at Zalando Fashion Studios?

The main role of a Creative Strategist is to create compelling fashion narratives for the digital age by developing engaging creative platforms and strategies for campaigns, working collaboratively with editorial and creative teams.

What kind of background is Zalando looking for in a candidate?

Zalando is looking for candidates with an editorial and/or content strategy background, whether from a brand, magazine, or agency environment, alongside a strong understanding of fashion and trends.

What qualifications are required for this position?

A degree in Advertising and Media, Fashion Communications, Fashion Journalism, Marketing, or a relevant field, along with 2+ years of mid-level experience in-house, agency, or a related creative environment, are required.

Are there opportunities for career development at Zalando?

Yes, Zalando offers options for career development through their training platform and biannual peer-to-peer reviews.

How does Zalando promote diversity and inclusivity?

Zalando promotes diversity and inclusivity by celebrating its diverse audience in their strategies and ensuring that they assess candidates based solely on qualifications, merit, and business needs.

What is the approximate vacation time for full-time employees?

Full-time employees start with 27 days of vacation per year.

Is there a requirement for portfolio submission?

Yes, candidates are encouraged to submit a portfolio demonstrating their talent for developing exciting and engaging strategic creative springboards.

How does Zalando support the health and wellbeing of its employees?

Zalando provides health and wellbeing options, including mental health support, coaching, and access to resources like Wellhub.

Can employees work from abroad?

Yes, employees have the option to work from abroad for up to 30 working days a year.

Do employees receive discounts on Zalando products?

Yes, employees receive discounts, including 40% off fashion and beauty products sold and shipped by Zalando, and 30% off Lounge by Zalando.

Zalando

Europe’s leading online platform for fashion and lifestyle.

Retail & Consumer Goods

Industry

10,001+

Employees

2008

Founded Year

Mission & Purpose

Zalando is a leading European online platform for fashion and lifestyle, offering a wide range of clothing, footwear, accessories, and beauty products from various brands. Their ultimate mission is to provide customers with a seamless and inspiring shopping experience, blending fashion with technology to create innovative solutions. The purpose of Zalando is to revolutionise the fashion industry by offering a diverse and inclusive shopping environment where customers can discover and purchase the latest trends and styles conveniently online. They aim to empower people to express their individuality through fashion while fostering sustainability and ethical practices within the industry.