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CRM Communications Manager (m/f/d)

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Flix

27d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Munich
  • Quick Apply

AI generated summary

  • You have 3+ years in marketing communication and CRM tools, preferably Braze. Experience in global environments, customer segmentation, strong analytics, creativity, and fluency in English are essential. SQL a plus.
  • You will engage customers globally through optimized CRM campaigns, analyze performance, develop targeted communications, and collaborate with teams to drive retention and revenue while ensuring compliance.

Requirements

  • 3+ years experience in marketing communication, preferably with a strong focus on mobile.
  • 3+ years hands-on experience with a CRM tool, Braze specific experience is a very strong plus.
  • 3+ years work experience in a global, high-volume environment, handling email and push communication for multiple countries/ languages, personalizing and regionalizing marketing communications (additional WhatsApp and SMS experience is a plus).
  • You have strong knowledge in customer segmentation.
  • You demonstrate strong analytical thinking, allowing you to interpret data effectively and drive informed decisions.
  • You work in a structured and detail oriented manner.
  • You are interested in turning commercial needs into creative communication ideas, and you are comfortable taking ideas forward to implementation.
  • You think out of the box, and proactively make suggestions for improvements.
  • Fluency in English is a must.
  • SQL knowledge is a strong plus.

Responsibilities

  • You will be part of a data-driven team in our Marketing & Customer Product organization, reporting into Head of CRM.
  • You will be responsible for engaging with, as well as driving revenue and profit from customers by delivering the right message at the right time via the right channel on a global scale (Flix is present in 40+ countries worldwide).
  • You will optimize our new CRM platform (Braze) while collaborating with marketing and commercial teams company-wide.
  • Driving customer retention and churn prevention, measured by CLV and incremental impact, through strategic CRM initiatives.
  • Developing and executing multi-channel marketing communications via email and push in Braze, ensuring effective targeting of relevant customer segments aligned with global and market-specific ambitions.
  • Continuously optimizing CRM automated communications by analyzing performance data, A/B testing content variations, and optimizing messaging, creatives, and layouts to maximize effectiveness.
  • Implementing data-driven personalized content with continuous ambition to improve relevancy.
  • Supporting strategic planning by contributing to the department’s quarterly objectives, pitching ideas, and building business cases for new initiatives.
  • Collaborating with commercial and marketing teams developing communication ideas aligned with business priorities.
  • Staying updated on emerging CRM technologies and best practices to drive innovation and efficiency.
  • Ensuring full compliance with privacy regulations across all customer communications.

FAQs

What is the main responsibility of the CRM Communications Manager at Flix?

The main responsibility is to drive customer retention and churn prevention through strategic CRM initiatives while optimizing customer communication on a global scale.

What CRM tool will I be working with?

You will be working with Braze as our primary CRM platform.

How many years of experience are required for this role?

We require at least 3+ years of experience in marketing communication, preferably with a strong focus on mobile, and hands-on experience with a CRM tool.

Is knowledge of SQL necessary for this position?

While fluency in SQL is not mandatory, it is considered a strong plus for this role.

What kind of workplace environment does Flix promote?

Flix promotes a flexible workplace environment where team members can organize their schedules with trust-based hours and work from anywhere up to 60 days a year.

What benefits does Flix offer to its employees?

Flix offers competitive paid time off, mental health support, discounts on UrbanSportsClub memberships, free Flix rides, and opportunities for team collaboration in a multicultural environment.

Are there opportunities for innovation and input in this role?

Yes, Flix encourages employees to share ideas and provides autonomy to implement innovative solutions in the CRM space.

How is Flix contributing to environmental sustainability?

Flix is committed to sustainability by testing new green technologies and compensating for CO2 emissions from business travel since 2018.

What languages are required for this position?

Fluency in English is a must for this role.

What kind of team will I be working with at Flix?

You will be part of a diverse FlixTeam that includes people from over 80 different nations, fostering a multicultural and collaborative working environment.

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Flix

Technology
Industry
1001-5000
Employees
2011
Founded Year

Mission & Purpose

Flix is a global travel tech leader providing sustainable and affordable travel options to more than 60 million yearly travelers in 43 countries through its brands FlixBus, FlixTrain, Greyhound, and Kamil Koç. By combining network planning, marketing, and pricing, Flix uses innovative solutions to enable comfortable, sustainable, and affordable travel worldwide. Through our tech platform and user-friendly app, Flix creates a travel experience tailored to passengers' needs and connects travelers with local business partners providing transportation, ensuring a modern fleet that adheres to the highest safety standards. This asset-light business model has turned a European start-up into a leading and globally expanding travel-tech champion. Flix is pioneering and testing alternative drives with a long-term strategy to progressively decarbonize its fleet. Together with our partners and customers, we are driving transformative change towards the future of mobility, gradually reshaping the mobility sector and enabling more sustainable travel modes.