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CRM Lead

  • Job
    Senior & Expert Level
  • Marketing
  • Manchester

AI generated summary

  • You must be a self-motivated, experienced CRM professional with credit marketing knowledge, email platform expertise, data analysis skills, and a collaborative attitude. A relevant marketing qualification is essential.
  • You will drive customer engagement, loyalty, and reactivation through targeted campaigns, utilizing customer segmentation to optimize the customer journey through various channels. Lead your team, collaborate with others, and champion key customer moments to drive incremental demand.


  • You’ll be a self-motivated, enthusiastic, and commercially aware CRM professional
  • You’ll have experience of a similar role in a complex and fast paced environment
  • You will have experience of, or a good understanding of Credit marketing.
  • You’ll have experience in email delivery platforms (such as Responsys) and email best practise including dynamic content and some HTML experience would be beneficial.
  • You’ll have experience in customer targeting
  • You’ll have experience of interpreting, analysing & understanding data
  • You’ll have the ability to use data to develop actionable recommendations
  • You’ll have an open-minded, flexible, and positive attitude with a willingness to learn and embrace change
  • You’ll have experience of managing a varied workload to tight deadlines
  • You’ll have the ability to work collaboratively and at pace
  • You’ll have a relevant marketing qualification


  • To produce and execute plans to engage existing customers with targeted relevant activity to drive re trade in season
  • To produce and execute plans to reactivate lapsed customers to boost brand base growth.
  • To utilise customer segmentation to support customer lifecycle programmes to improve long term quality and profitability of the customer base through all available channels, including, but not limited to, email, paper, mobile, web, SMS.
  • To implement targeted campaigns aligned with the Trade plan. Including creative execution, customer
  • selection, test activity and resulting.
  • Utilise best practice across CRM channels. Paper, email , SMS and on line targeting channels to optimise the customer journey and identify strategic touchpoints within the customer lifecycle for targeted and personalised comms.
  • Support customer loyalty schemes to surprise and delight our best customers, driving increased customer value and incremental demand.
  • Where relevant, to supervise the day to day activities of the CRM assistant. Hold 1-1 meetings to ensure that we are meeting the objectives we are set.
  • To work collaboratively across the tribe, sharing plans and opportunities
  • To support on campaign planning, championing key customer moments
  • Supporting and leading test plans and sharing results
  • Escalating and providing solutions to problems
  • Championing FS capabilities within CRM Campaigns.


What qualifications and experience are required for the CRM Lead role at N Brown?

To be successful in the CRM Lead role, you should have experience in a similar role in a complex and fast-paced environment, a good understanding of Credit marketing, experience with email delivery platforms, customer targeting, data interpretation and analysis, and the ability to manage a varied workload. A relevant marketing qualification is also preferred.

What responsibilities does the CRM Lead have at N Brown?

The CRM Lead is responsible for producing and executing plans to engage existing and lapsed customers, utilizing customer segmentation for lifecycle programs, implementing targeted campaigns, supporting customer loyalty schemes, supervising the CRM assistant, collaborating across the tribe, supporting campaign planning, leading test plans, and championing FS capabilities within CRM campaigns.

What benefits are offered to the CRM Lead at N Brown?

The benefits for the CRM Lead at N Brown include a competitive bonus scheme, company pension matching up to 5%, life assurance, 24 days holiday plus bank holidays, colleague discount scheme, and additional holiday purchase options.

We exist to make our customers look and feel amazing #ProudToBeNBrown Follow @lifeatnbrown on Instagram

Retail & Consumer Goods
Founded Year

Mission & Purpose

We are a Top 10 UK clothing and footwear digital retailer, with a home proposition, serving our customers across a portfolio of retail brands including JD Williams, Simply Be and Jacamo. Our ambition is to become the most inclusive retailer in the UK across fashion and home, which is relevant and accessible to all. Our Financial Services offering supports our accessibility by helping customers to spread the cost of shopping with us. Our Manchester grown business celebrates a heritage spanning over 160 years and we currently employ over 1,800 people across the UK.