CRM Lead

N Brown Group

Jul 3

Applications are closed

Job
Full-time
Senior & Expert Level
Marketing
Manchester

Requirements

You’ll be a self-motivated, enthusiastic, and commercially aware CRM professional
You’ll have experience of a similar role in a complex and fast paced environment
You will have experience of, or a good understanding of Credit marketing.
You’ll have experience in email delivery platforms (such as Responsys) and email best practise including dynamic content and some HTML experience would be beneficial.
You’ll have experience in customer targeting
You’ll have experience of interpreting, analysing & understanding data
You’ll have the ability to use data to develop actionable recommendations
You’ll have an open-minded, flexible, and positive attitude with a willingness to learn and embrace change
You’ll have experience of managing a varied workload to tight deadlines
You’ll have the ability to work collaboratively and at pace
You’ll have a relevant marketing qualification

Responsibilities

To produce and execute plans to engage existing customers with targeted relevant activity to drive re trade in season
To produce and execute plans to reactivate lapsed customers to boost brand base growth.
To utilise customer segmentation to support customer lifecycle programmes to improve long term quality and profitability of the customer base through all available channels, including, but not limited to, email, paper, mobile, web, SMS.
To implement targeted campaigns aligned with the Trade plan. Including creative execution, customer
selection, test activity and resulting.
Utilise best practice across CRM channels. Paper, email , SMS and on line targeting channels to optimise the customer journey and identify strategic touchpoints within the customer lifecycle for targeted and personalised comms.
Support customer loyalty schemes to surprise and delight our best customers, driving increased customer value and incremental demand.
Where relevant, to supervise the day to day activities of the CRM assistant. Hold 1-1 meetings to ensure that we are meeting the objectives we are set.
To work collaboratively across the tribe, sharing plans and opportunities
To support on campaign planning, championing key customer moments
Supporting and leading test plans and sharing results
Escalating and providing solutions to problems
Championing FS capabilities within CRM Campaigns.

FAQs

What qualifications and experience are required for the CRM Lead role at N Brown?

To be successful in the CRM Lead role, you should have experience in a similar role in a complex and fast-paced environment, a good understanding of Credit marketing, experience with email delivery platforms, customer targeting, data interpretation and analysis, and the ability to manage a varied workload. A relevant marketing qualification is also preferred.

What responsibilities does the CRM Lead have at N Brown?

The CRM Lead is responsible for producing and executing plans to engage existing and lapsed customers, utilizing customer segmentation for lifecycle programs, implementing targeted campaigns, supporting customer loyalty schemes, supervising the CRM assistant, collaborating across the tribe, supporting campaign planning, leading test plans, and championing FS capabilities within CRM campaigns.

What benefits are offered to the CRM Lead at N Brown?

The benefits for the CRM Lead at N Brown include a competitive bonus scheme, company pension matching up to 5%, life assurance, 24 days holiday plus bank holidays, colleague discount scheme, and additional holiday purchase options.

N Brown Group

We exist to make our customers look and feel amazing #ProudToBeNBrown Follow @lifeatnbrown on Instagram

Retail & Consumer Goods

Industry

1001-5000

Employees

1875

Founded Year

Mission & Purpose

We are a Top 10 UK clothing and footwear digital retailer, with a home proposition, serving our customers across a portfolio of retail brands including JD Williams, Simply Be and Jacamo. Our ambition is to become the most inclusive retailer in the UK across fashion and home, which is relevant and accessible to all. Our Financial Services offering supports our accessibility by helping customers to spread the cost of shopping with us. Our Manchester grown business celebrates a heritage spanning over 160 years and we currently employ over 1,800 people across the UK.