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CRM Manager

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Dyson

5d ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Cologne, +1

AI generated summary

  • You need 4 years in data-driven campaign execution, Salesforce Marketing Cloud expertise, innovative digital marketing skills, strong communication, adaptability, attention to detail, and an entrepreneurial spirit.
  • You will define and implement CRM campaigns, develop strategies, coordinate with teams, drive retention, and analyze performance metrics to optimize personalized marketing efforts.

Requirements

  • Experience in campaign execution: Ability to oversee internal and external teams effectively.
  • Proficiency in data-driven strategies: at least four years of experience implementing data-driven campaign strategies.
  • Expertise in CRM platforms: Specifically, proficiency in Salesforce Marketing Cloud and other relevant tools.
  • Innovative digital marketing: Proven track record of implementing innovative digital marketing strategies.
  • Proactive problem-solving: Demonstrated ability to proactively solve problems and drive solutions.
  • Excellent communication: Clear and concise communication skills, adept at engaging and influencing stakeholders at all levels.
  • Adaptability and quick learning: Ability to pick up new activities and adapt to changes in a dynamic environment.
  • Attention to detail: Meticulous execution of materials and campaigns with attention to detail.
  • Entrepreneurial spirit: Willingness to take risks, deal with ambiguity, and drive continuous improvement.
  • Language proficiency: Fluency in English

Responsibilities

  • Define, support, and implement CRM and email campaigns to enhance the owner experience.
  • Develop campaign strategies aligned with overall marketing and business goals.
  • Coordinate with internal teams and external partners to execute campaigns.
  • Ensure campaigns align with brand guidelines and messaging.
  • Drive retention strategies and develop programs to increase customer loyalty and reduce churn.
  • Advocate for registration initiatives and educate stakeholders about CRM's impact on retention and satisfaction.
  • Own and coordinate CRM and email marketing channels, ensuring consistency and effectiveness.
  • Develop and execute automated lifecycle and cross-channel marketing campaigns.
  • Identify target audiences and create detailed customer segments for personalised marketing through A/B testing and segmentation analysis.
  • Continuously analyse and optimise campaign performance, using analytics tools to track key metrics and provide insights for improvements.

FAQs

What is the main responsibility of the CRM Manager at Dyson?

The main responsibility of the CRM Manager at Dyson is to define, support, and implement CRM and email campaigns to enhance the owner experience, alongside developing campaign strategies that align with overall marketing and business goals.

What qualifications or experience does a candidate need to apply for the CRM Manager position?

Candidates should have at least four years of experience implementing data-driven campaign strategies, expertise in CRM platforms such as Salesforce Marketing Cloud, and a proven track record of innovative digital marketing strategies.

What skills are required to succeed in this role?

Successful candidates should possess excellent communication skills, be proactive problem solvers, have strong attention to detail, and be adaptable in a dynamic environment.

Will I be required to lead teams internally and externally?

Yes, the CRM Manager will oversee internal and external teams effectively as part of campaign execution.

What type of campaigns will the CRM Manager be responsible for?

The CRM Manager will be responsible for developing and executing automated lifecycle and cross-channel marketing campaigns to drive customer loyalty and reduce churn.

Is there a need for fluency in any specific language for this role?

Yes, fluency in English is required for this role.

How does Dyson approach diversity and inclusion in hiring?

Dyson is an equal opportunity employer and welcomes applications from all backgrounds, making employment decisions without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status, or any other dimension of diversity.

What tools or platforms should the CRM Manager be proficient in?

The CRM Manager should be proficient in CRM platforms, specifically Salesforce Marketing Cloud, and other relevant tools.

Are there opportunities for career advancement in this role?

Yes, Dyson is dedicated to continuous improvement and encourages an entrepreneurial spirit, which opens opportunities for career advancement within the organization.

How does the role of CRM Manager fit into Dyson's overall business strategy?

The role of CRM Manager is central to Dyson's strategy of selling directly to global customers, enhancing owner experiences, and cultivating unique relationships that leverage brand loyalty and drive growth.

Manufacturing & Electronics
Industry
10,001+
Employees
1993
Founded Year

Mission & Purpose

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs over 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.