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CRM Manager - Western Europe Personal Health

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Philips

Jan 9

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Amsterdam
  • Quick Apply

AI generated summary

  • You need 3+ years in CRM, e-commerce, or digital marketing, exceptional communication skills, data analysis proficiency, project management abilities, and familiarity with CRM tools.
  • You will enhance CRM experiences, execute acquisition strategies, optimize campaigns, analyze performance metrics, and provide consumer insights for engagement and loyalty.

Requirements

  • Minimum 3 years of professional experience;
  • Experience in CRM , E-commerce or digital marketing;
  • Excellent verbal and written communication skills for creating compelling customer communications (storytelling and/or creative writing and/or creative marketing);
  • Ability to understand customer needs and behaviours, and to anticipate and address them.
  • A data driven mindset: Proficiency in analysing customer data to identify trends, preferences, and opportunities. Strong skills in reporting, tracking KPIs, and using data to inform decisions.
  • Ability to manage multiple campaigns, initiatives, and cross-functional projects effectively; Strong organizational skills and attention to detail
  • Experience with Copywriting and Translations is a plus;
  • Ability to respond with speed and agility and to drive creative solutions;
  • A continuous improvement mindset & the ambition to set trends;
  • Outgoing and positive personality with excellent communication (verbal and written) and interpersonal skills;
  • Ability to A/B test ;
  • Familiarity with CRM tooling (e.g.: Salesforce);
  • Up-to-date knowledge on GDPR.
  • Fluency in Business English; Other European languages is a plus.

Responsibilities

  • Building best in class CRM experiences to increase NPS, retention and loyalty
  • Define and execute acquisition strategy and activities to bring consumers to the Philips CRM database through various channels (including organic, social, apps, product boxes, etc)
  • Localizing, briefing and optimizing CRM campaigns with the aim of driving engagement, conversion, customer lifetime value and sales
  • Working with stakeholders in the BU and Global CRM team, to develop & drive consumer centric and category-relevant journeys that bring engagement and loyalty to the Philips brand
  • Measure and improve on performance of European KPIs on conversion, loyalty, engagement and acquisition (e.g. CLTV, conversion rate, engagement rate, NADRC, CRM Channel campaign performance)
  • Extensive regular analysis of consumer feedback insights via NPS, R&R and other sources to identify issues and new trends and define optimization plans
  • Defining local requirements and (for legal/regulatory/local relevance reasons), UAT and support deployment of tooling on the roadmap
  • Providing audience details and insights on e.g. segmentation

FAQs

What is the primary responsibility of the CRM Manager for Western Europe Personal Health?

The primary responsibility is to create and deliver CRM acquisition, demand generation, and loyalty strategies by leveraging consumer insights to shape personalized journeys and campaigns.

Where can this position be based?

This position can be based in The Netherlands or other locations in the European market linked to a hub location.

What skills are required for the CRM Manager role?

Required skills include a minimum of 3 years of professional experience in CRM, E-commerce, or digital marketing, excellent communication skills, a data-driven mindset, project management abilities, and familiarity with CRM tools like Salesforce.

What type of campaigns will the CRM Manager manage?

The CRM Manager will manage sales campaigns, optimize CRM campaigns to drive engagement and conversion, and work on initiatives that enhance customer lifetime value and sales across all Personal Health categories.

Is experience with copywriting and translations necessary for this role?

While experience with copywriting and translations is a plus, it is not explicitly required for this role.

Are there opportunities for growth and improvement in this role?

Yes, the role encourages a continuous improvement mindset and the ambition to set trends within the CRM and marketing landscape.

What languages are required for this position?

Fluency in Business English is required, and knowledge of other European languages is a plus.

How often is in-person attendance required for this role?

This is an office role that requires in-person attendance at least 3 days per week.

What are the key performance indicators (KPIs) the CRM Manager will be responsible for measuring?

The CRM Manager will measure KPIs related to conversion, loyalty, engagement, and acquisition, including customer lifetime value (CLTV), conversion rate, and campaign performance.

Does the company support diversity and inclusion?

Yes, Philips is committed to diversity and inclusion and encourages candidates who may not meet all requirements to apply.

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Philips

There's always a way to make life better.

Science & Healthcare
Industry
10,001+
Employees
1891
Founded Year

Mission & Purpose

Philips is a global technology company that focuses on healthcare, consumer lifestyle, and lighting solutions. They are dedicated to improving people's lives through meaningful innovation and advanced technologies. Their ultimate mission is to make the world healthier and more sustainable by providing innovative healthcare solutions that enhance patient outcomes and enable better living. Additionally, Philips aims to enhance people's daily lives with their consumer products, ranging from home appliances to personal care items. Through their lighting solutions, they strive to create efficient and sustainable lighting experiences for individuals and communities, promoting energy conservation and environmental responsibility.

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