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CRO Executive

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MVF

27d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Data
    Marketing
  • London

AI generated summary

  • You love data, possess strong writing skills, pay attention to detail, thrive on teamwork, and seek growth through A/B testing, user experience, and digital marketing.
  • You will analyze conversion blockers, create test hypotheses, collaborate with teams, maintain test pipelines, deliver landing pages, and share insights to optimize user journeys and revenue.

Requirements

  • Loves using data, statistics and numbers to spot trends and help solve problems.
  • Has excellent writing and communication skills to inform and persuade
  • Is meticulous and has strong attention to detail
  • Is efficient and committed to delivering tasks on time by being proactive and showing initiative
  • Enjoys working with others to solve problems
  • Is eager to learn, try new things and keen to develop
  • Is naturally inquisitive and wants to understand not only how things work, but how they can be made better
  • Is motivated and passionate about driving commercial growth through experimentation and optimisation of our user journeys
  • Has an interest in, or experience of, A/B testing, website design, user/customer experience, digital marketing or psychology

Responsibilities

  • Work closely with the marketing operations and sales teams to ensure our user journeys are up to date and build landing pages for new campaign launches.
  • Follow the CRO methodology, which includes: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions
  • Diagnose and analyse key conversion blockers across our websites using data from multiple sources, including Google Analytics, Hotjar, Optimizely and others
  • Maintain a pipeline of test ideas, and prioritise accordingly using the MVF prioritisation scoring system, supported by quantitative and qualitative data
  • Create data-driven hypotheses for each test that you set live, explaining what problems are being addressed and why the solution should work.
  • Document results and share learnings with the CRO team and the wider business.
  • Consulting with stakeholders from sales, marketing, UX, tech, strategy and contact centre to solve business problems involving our user journeys.
  • Hold frequent meetings including ideation sessions, planning, status updates and experiment results with relevant stakeholders to create a variety of solutions to funnel issues you have previously identified.
  • Use an iterative approach to optimisation, continuously reflecting on test results and findings, to help formulate new tests and hypotheses.
  • Collaborating with tech to deliver and implement more complex test ideas
  • Take ownership of a number of landing pages that generate £100,000s of monthly revenue.
  • Share your expertise with the wider business.

FAQs

What is the role of a CRO Executive at MVF?

The CRO Executive is responsible for optimizing landing pages, building test pipelines, managing website content, and solving business challenges through online experimentation.

How does the CRO team collaborate with other departments?

The CRO team works closely with marketing operations, sales, tech, strategy, and the contact center to identify issues in user journeys and develop solutions based on data analysis.

What methodologies does the CRO team follow?

The CRO team follows a structured methodology that includes Insights, Ideas, Prioritization, Creative, Experiments, and Conclusions.

What tools are used for data analysis in this role?

The role utilizes various tools for data analysis, including Google Analytics, Hotjar, and Optimizely, among others.

How many days of paid vacation do employees receive?

Employees receive 25 days of paid holiday per year, plus 8 bank holidays, and this increases by 1 day each year up to a maximum of 30 days.

Is there an opportunity for parental leave?

Yes, MVF offers six months of paid maternity leave and one month of paid paternity leave, inclusive of same-sex and adoptive parents, subject to qualifying conditions.

What kind of support does MVF provide for wellbeing?

MVF has a dedicated "Be Well" programme, which is an award-winning wellbeing and mental health initiative designed to support all employees and their families.

What is the expected collaboration and communication style within the CRO team?

The CRO team is expected to engage in frequent meetings, including ideation sessions and status updates, and to communicate progress on testing and results proactively with relevant stakeholders.

How does MVF prioritize its test ideas?

The prioritization of test ideas is done using the MVF prioritization scoring system, integrating both quantitative and qualitative data.

What are the advancement opportunities for a CRO Executive at MVF?

The ideal candidate is someone eager to learn and develop, which is supported through various employee-led networks and ongoing learning programs within the company.

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MVF

Our vision is to transform how businesses find new customers. We're the Sunday Times Best Company to Work for in the UK.

Technology
Industry
201-500
Employees
2009
Founded Year

Mission & Purpose

MVF is a company that specializes in customer generation for various businesses, particularly in the digital marketing and lead generation sectors. Their ultimate goal is to connect businesses with potential customers by utilising data-driven marketing strategies and technologies. MVF's purpose revolves around delivering high-quality leads and customer acquisition services that help businesses grow and succeed. Through their expertise in data analysis and digital marketing, they aim to provide a valuable service to their clients, enabling them to expand their customer base, enhance sales, and achieve their marketing objectives.

Benefits

  • Competitive Salaries

    We invest in top talent to stay at the forefront of our industry

  • Training Budget

    Whether it’s digital or managerial, develop new skills every year with a personal budget of £1,000 (UK) or $1,500 (US)

  • Family First

    Ensuring parents have the support, flexibility and resources for a healthy work-life balance

  • Flexible Working

    Whatever your situation, we help you find the best working pattern to suit your needs

  • Company Socials

    Our dedicated social committee organise free events and holidays every year

  • Free Breakfast & Fruit

    To ensure you start your day the right way

  • Clubs

    Get to know other MVFers outside of work by joining one of our sports or social clubs