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Customer executive

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PepsiCo

11d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Sales & Business Development
  • Gorakhpur

AI generated summary

  • You should have 2 years in FMCG sales, an undergrad degree, and preferably an MBA. Skills in data analysis, negotiation, communication, critical thinking, and proficiency in Excel are essential.
  • You will drive sales growth, manage distributor relations, coach salesmen, ensure stock availability, track performance, and optimize routes while maintaining compliance and minimizing product expiry.

Requirements

  • * FMCG Sales and Distribution Model
  • * Computer - Excel, Word, Outlook
  • * Local language (good to have) and Basic English
  • * Data proficiency - ROI Model
  • * Negotiation
  • * Communication
  • * People management
  • * Time Management
  • * Critical Thinking
  • * Analytical Ability
  • * Problem Solving
  • * Any under graduation
  • * Post Graduation (Tier 2/3 College)
  • * Preferable MBA
  • * 2 Years
  • * FMCG/ Similar Sales and Distribution

Responsibilities

  • Responsibilities
  • Sec Value Achievement Vs. Plan
  • Outlets/Distribution Addition
  • Range Selling (Including focus on innovation)
  • %age Outlet billed
  • Order Cancellation Rate
  • Delivering Secondary monthly targets and Gross Revenue growth
  • Planning routes efficiently to increase productivity
  • Increase Net Distribution by increasing number of outlet served
  • Increases Weighted Distribution by increasing SKU count in existing outlets
  • Ensuring stock availability and Rack Execution as per planogram
  • Relationship building in the market to maximize customer satisfaction
  • One-on-One training of PSRs to develop business understanding & sales capability
  • Monthly target setting for each salesmen
  • Works with salesmen in market to coach him/her on market execution
  • Monitors salesmen performance using regular sales reports
  • Communicates incentives and motivates salesmen to achieve targets
  • Distributor/Hub/Spokes appointment and retirement for territories
  • Managing DB health (ROI) by ensuring adherence to Joint Business plan
  • Jointly responsible for recruitment and retention of sales representatives
  • Minimizing expiry/stales by ensuring FIFO and stacking norms of products
  • Tracking correct and timely delivery of orders in the market
  • Ensuring food compliance of every distributor
  • Facilitating development of distributor on PepsiCo sales competencies

FAQs

What is the primary role of a Customer Executive at PepsiCo?

The primary role of a Customer Executive at PepsiCo is to represent the company in the market by managing multiple distributors, planning and executing joint business plans, and driving sustainable sales capability.

What are the key responsibilities of a Customer Executive?

Key responsibilities include achieving sales value targets, expanding distributor business, enhancing outlet distribution, ensuring stock availability, training and coaching sales representatives, and maintaining strong market relationships.

What qualifications are required for the Customer Executive position?

A degree in any undergraduate course is required. A post-graduate qualification, preferably an MBA from a tier 2/3 college, is preferred.

How many years of experience are needed for applicants?

Candidates should have at least 2 years of experience in FMCG or similar sales and distribution roles.

What competencies are essential for a Customer Executive?

Essential competencies include knowledge of FMCG sales and distribution models, computer skills (Excel, Word, Outlook), effective communication, negotiation, people management, time management, critical thinking, analytical ability, and problem-solving skills.

Will the Customer Executive be expected to conduct training?

Yes, the Customer Executive will provide one-on-one training to sales representatives to develop their business understanding and sales capabilities.

What metrics will the Customer Executive be responsible for achieving?

Key metrics include sec value achievement versus plan, outlet distribution addition, range selling, percentage of outlets billed, and order cancellation rate.

What internal interfaces will the Customer Executive work with?

The Customer Executive will interface with the Area Sales Manager, Market Development Manager, Sales Development Manager, Revenue Manager, Supply Chain Manager, Unit Finance Manager, and Unit HR Manager.

Are there any specific local language requirements for the role?

Proficiency in the local language is considered a plus, and basic English proficiency is also required.

What is the role of a Customer Executive in managing distributors?

The Customer Executive is responsible for the appointment and retirement of distributors, managing distributor health, ensuring adherence to joint business plans, and minimizing product expiry and stales.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.