FAQs
What is the primary role of a Customer Executive at PepsiCo?
The primary role of a Customer Executive at PepsiCo is to represent the company in the market by managing multiple distributors, planning and executing joint business plans, and driving sustainable sales capability.
What are the key responsibilities of a Customer Executive?
Key responsibilities include achieving sales value targets, expanding distributor business, enhancing outlet distribution, ensuring stock availability, training and coaching sales representatives, and maintaining strong market relationships.
What qualifications are required for the Customer Executive position?
A degree in any undergraduate course is required. A post-graduate qualification, preferably an MBA from a tier 2/3 college, is preferred.
How many years of experience are needed for applicants?
Candidates should have at least 2 years of experience in FMCG or similar sales and distribution roles.
What competencies are essential for a Customer Executive?
Essential competencies include knowledge of FMCG sales and distribution models, computer skills (Excel, Word, Outlook), effective communication, negotiation, people management, time management, critical thinking, analytical ability, and problem-solving skills.
Will the Customer Executive be expected to conduct training?
Yes, the Customer Executive will provide one-on-one training to sales representatives to develop their business understanding and sales capabilities.
What metrics will the Customer Executive be responsible for achieving?
Key metrics include sec value achievement versus plan, outlet distribution addition, range selling, percentage of outlets billed, and order cancellation rate.
What internal interfaces will the Customer Executive work with?
The Customer Executive will interface with the Area Sales Manager, Market Development Manager, Sales Development Manager, Revenue Manager, Supply Chain Manager, Unit Finance Manager, and Unit HR Manager.
Are there any specific local language requirements for the role?
Proficiency in the local language is considered a plus, and basic English proficiency is also required.
What is the role of a Customer Executive in managing distributors?
The Customer Executive is responsible for the appointment and retirement of distributors, managing distributor health, ensuring adherence to joint business plans, and minimizing product expiry and stales.