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Customer executive

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PepsiCo

8d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Sales & Business Development
  • Varanasi

AI generated summary

  • You need FMCG sales experience, proficiency in Excel and data analysis, strong negotiation and communication skills, time management, problem-solving abilities, and a preferred MBA.
  • You will manage sales targets, build relationships, train sales personnel, oversee distribution, ensure stock availability, monitor performance, and enhance customer satisfaction.

Requirements

  • * FMCG Sales and Distribution Model
  • * Computer - Excel, Word, Outlook
  • * Local language (good to have) and Basic English
  • * Data proficiency - ROI Model
  • * Negotiation
  • * Communication
  • * People management
  • * Time Management
  • * Critical Thinking
  • * Analytical Ability
  • * Problem Solving
  • * Any under graduation
  • * Post Graduation (Tier 2/3 College)
  • * Preferable MBA
  • * 2 Years
  • * FMCG/ Similar Sales
  • * Distribution

Responsibilities

  • Sec Value Achievement Vs. Plan
  • Outlets/Distribution Addition
  • Range Selling (Including focus on innovation)
  • %age Outlet billed
  • Order Cancellation Rate
  • Delivering Secondary monthly targets and Gross Revenue growth
  • Planning routes efficiently to increase productivity
  • Increase Net Distribution by increasing number of outlet served
  • Increases Weighted Distribution by increasing SKU count in existing outlets
  • Ensuring stock availability and Rack Execution as per planogram
  • Relationship building in the market to maximize customer satisfaction
  • One-on-One training of PSRs to develop business understanding & sales capability
  • Monthly target setting for each salesmen
  • Works with salesmen in market to coach him/her on market execution
  • Monitors salesmen performance using regular sales reports
  • Communicates incentives and motivates salesmen to achieve targets
  • Distributor/Hub/Spokes appointment and retirement for territories
  • Managing DB health (ROI) by ensuring adherence to Joint Business plan
  • Jointly responsible for recruitment and retention of sales representatives
  • Minimizing expiry/stales by ensuring FIFO and stacking norms of products
  • Tracking correct and timely delivery of orders in the market
  • Ensuring food compliance of every distributor
  • Facilitating development of distributor on PepsiCo sales competencies

FAQs

What is the primary role of a Customer Executive at PepsiCo?

The primary role of a Customer Executive is to handle single or multiple distributors, represent PepsiCo in the market, and be responsible for planning, executing joint business plans, and driving sustainable sales capability.

What are the key performance metrics for this position?

Key metrics include Sec Value Achievement vs. Plan, Outlets/Distribution Addition, Range Selling, %age Outlet Billed, and Order Cancellation Rate.

What are the main responsibilities related to market delivery?

Main responsibilities include delivering secondary monthly targets and gross revenue growth, planning routes efficiently, increasing net distribution and SKU count in outlets, ensuring stock availability, and building relationships in the market.

How does the Customer Executive contribute to distributor management?

The Customer Executive manages distributor health by ensuring adherence to joint business plans, recruiting and retaining sales representatives, minimizing expiry/stales, and tracking timely delivery of orders.

What qualifications are required for this position?

Candidates should have any undergraduate degree, and a post-graduation from a Tier 2/3 college is preferred. An MBA is also preferable, along with 2 years of experience in FMCG or similar sales and distribution.

What important skills are necessary for success in this role?

Important skills include negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.

Will the Customer Executive need to conduct training?

Yes, the Customer Executive is responsible for one-on-one training of PSRs to develop their business understanding and sales capabilities.

What is the significance of relationship building in this role?

Relationship building is crucial for maximizing customer satisfaction and facilitating collaboration and effective communication with distributors and sales teams.

Who will the Customer Executive work with internally?

The Customer Executive will interact with the Area Sales Manager, Market Development Manager, Sales Development Manager, Revenue Manager, Supply Chain Manager, Unit Finance Manager, and Unit HR Manager.

Is knowledge of local languages beneficial for this position?

Yes, knowledge of local languages is good to have, along with a basic understanding of English.

What makes you unique, makes us better.

Retail & Consumer Goods
Industry
10,001+
Employees
1965
Founded Year

Mission & Purpose

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet.

Benefits

  • Well-being

    We offer programs for you and your family to help you reach your personal physical, emotional and financial well-being goals.

  • Retirement Benefits

    Our savings and retirement benefits are designed to help you reach your future retirement goals.

  • Health and Insurance Benefits

    We’re committed to helping you and your family live a healthy lifestyle. Our medical options provide access to quality, affordable health care.