FAQs
What is the primary role of a Customer Executive at PepsiCo?
The primary role of a Customer Executive is to handle single or multiple distributors, represent PepsiCo in the market, and be responsible for planning, executing joint business plans, and driving sustainable sales capability.
What are the key performance metrics for this position?
Key metrics include Sec Value Achievement vs. Plan, Outlets/Distribution Addition, Range Selling, %age Outlet Billed, and Order Cancellation Rate.
What are the main responsibilities related to market delivery?
Main responsibilities include delivering secondary monthly targets and gross revenue growth, planning routes efficiently, increasing net distribution and SKU count in outlets, ensuring stock availability, and building relationships in the market.
How does the Customer Executive contribute to distributor management?
The Customer Executive manages distributor health by ensuring adherence to joint business plans, recruiting and retaining sales representatives, minimizing expiry/stales, and tracking timely delivery of orders.
What qualifications are required for this position?
Candidates should have any undergraduate degree, and a post-graduation from a Tier 2/3 college is preferred. An MBA is also preferable, along with 2 years of experience in FMCG or similar sales and distribution.
What important skills are necessary for success in this role?
Important skills include negotiation, communication, people management, time management, critical thinking, analytical ability, and problem-solving.
Will the Customer Executive need to conduct training?
Yes, the Customer Executive is responsible for one-on-one training of PSRs to develop their business understanding and sales capabilities.
What is the significance of relationship building in this role?
Relationship building is crucial for maximizing customer satisfaction and facilitating collaboration and effective communication with distributors and sales teams.
Who will the Customer Executive work with internally?
The Customer Executive will interact with the Area Sales Manager, Market Development Manager, Sales Development Manager, Revenue Manager, Supply Chain Manager, Unit Finance Manager, and Unit HR Manager.
Is knowledge of local languages beneficial for this position?
Yes, knowledge of local languages is good to have, along with a basic understanding of English.