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Data Analyst - Digital Marketing

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Reach plc

15d ago

  • Job
    Full-time
    Junior Level
  • Data
    Marketing
  • London
  • Quick Apply

AI generated summary

  • You need 1+ years as a Data Analyst in digital marketing, advanced Excel/Google Sheets skills, experience with analytics platforms like Google Analytics, and a degree in a math/science subject is a plus.
  • You will create reports, build data visualizations, analyze SEO performance, transform survey data, utilize SQL databases, and set up A/B experiments while communicating insights to stakeholders.

Requirements

  • You’ll require at least 1+ years Data Analyst experience in a digital environment, working with marketing data, data mining and analysis.
  • Advanced Excel or Google Sheet skills.
  • Experience using an analytics platform (e.g., Google Analytics).
  • Data-driven and passionate about using testing and research to justify business decisions.
  • A degree in a maths/science-based subject would be an advantage.

Responsibilities

  • Creating and maintaining reports using Google Sheets and/or Excel.
  • Building data visualisations (Tableau, LookerStudio, and Google Sheets) to help with analysis.
  • Providing insight from data analysis and communicating this to stakeholders effectively.
  • Presenting your findings with Google Slides and/or Microsoft PowerPoint.
  • Developing a strong understanding of how our SaaS platform (Madgex) works and how that impacts the business.
  • Monitoring SEO performance using SEMRush and Google Search Console.
  • Compiling, curating and transforming data from surveys and creating graphs, charts and commentary for the wider marketing team.
  • Using our SQL databases to analyse client account performance and site traffic behaviour.
  • Setting up A/B experiments, ensuring the hypothesis, audience and success measures are clearly defined.

FAQs

What are the working hours for the Data Analyst position?

The working hours are from 8:30 AM to 5:30 PM, with a 9-day fortnight and every other Friday off.

What qualification is preferred for the Data Analyst role?

A degree in a maths or science-based subject would be an advantage.

What tools and software should a Data Analyst be proficient in?

A Data Analyst should have advanced skills in Excel or Google Sheets, experience with analytics platforms like Google Analytics, and be familiar with data visualization tools such as Tableau and LookerStudio.

What kind of experience is required for this role?

At least 1+ years of Data Analyst experience in a digital environment, specifically working with marketing data, data mining, and analysis is required.

What is the salary range for this position?

The salary range is between £30,000 to £32,000, depending on experience.

Are there any additional benefits provided?

Yes, benefits include 25 days’ holiday per year, a Giving Back day, enhanced family leave, wellbeing support, strong career opportunities, and a pension scheme with matching contributions up to 6%.

How will the Data Analyst's performance be evaluated?

The Data Analyst will be responsible for ensuring robust reporting of KPIs that influence strategic business decisions and will communicate insights effectively to stakeholders.

Will there be opportunities for professional growth?

Yes, there are strong career opportunities and support from line managers, along with various learning and development programs.

What responsibilities will the Data Analyst have concerning data visualization?

The Data Analyst will be responsible for building data visualizations to assist in analysis and presenting findings using tools such as Google Slides or Microsoft PowerPoint.

How does the company promote diversity?

Reach plc believes diversity brings benefits for customers, the business, and employees, and is committed to being an inclusive employer, encouraging applications from all suitable candidates regardless of background.

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Reach plc

Reach plc - The UK and Ireland's largest commercial news publisher

Technology
Industry
1001-5000
Employees
1832
Founded Year

Mission & Purpose

Reach is the largest commercial publisher in the UK and Ireland. We own over 130 of the most trusted and popular national, regional and local media brands, with a combined print and digital monthly reach of 48m. With over 10 million registered customers, we are proud to be campaigners, champions and changemakers in our communities.