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Demand Generation Manager

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CARTO

8d ago

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Madrid
    Remote
  • Quick Apply

AI generated summary

  • You should have 5+ years in B2B demand generation, deep knowledge of marketing automation and CRM, excellent copywriting, account-based marketing insight, global team experience, and design skills.
  • You will manage demand generation campaigns, optimize customer journeys, and create customer advocacy programs while collaborating with various teams to drive engagement and growth.

Requirements

  • 5+ years of B2B demand generation experience, preferably in SaaS or enterprise software
  • Deep experience with marketing automation platforms (Hubspot, Marketo, or similar) and CRM systems
  • Strong understanding of B2B marketing metrics
  • Knowledge of account-based marketing strategies and best practices
  • Exceptional copywriting skills
  • Experience working with global teams across multiple locations and cultures
  • An eye for design and brand guardianship
  • Experience using a content management system (e.g. Webflow)
  • Experience using design software (e.g. Sketch, Photoshop, Illustrator)
  • Experience using video editing software (e.g. Final Cut or iMovie)

Responsibilities

  • Campaign Strategy & Execution: You will own end-to-end demand generation campaigns across multiple channels including email, social media, virtual events, and account-based marketing initiatives with partners. You'll collaborate closely with content & product marketing, partner marketing, and sales teams to ensure campaign messaging resonates with our target accounts and drives qualified opportunities.
  • Customer Journey Optimization: You will develop and execute sophisticated customer lifecycle marketing programs that nurture prospects from awareness through consideration and purchase. You'll create personalized customer experiences across different segments and buying stages, leveraging customer insights to optimize touchpoints throughout the journey. You'll also build targeted expansion campaigns to drive growth and usage within our existing customer base. While Marketing Operations handles the technical implementation, you'll craft compelling narratives and content flows that resonate with customers at each lifecycle stage.
  • Customer Marketing & Advocacy: You will create programs that showcase customer success stories and work closely with our customer success team to identify advocacy opportunities. You'll also coordinate customer speaking opportunities at industry events and our Spatial Data Science Conference.

FAQs

What is the role of the Demand Generation Manager at CARTO?

The Demand Generation Manager will own end-to-end demand generation campaigns across multiple channels, optimize the customer journey, and create customer marketing and advocacy programs.

What qualifications are required for this position?

The ideal candidate should have 5+ years of B2B demand generation experience, preferably in SaaS or enterprise software, deep experience with marketing automation platforms and CRM systems, and strong understanding of B2B marketing metrics.

What type of work environment does CARTO offer?

CARTO offers a focused but casual work environment with flexible work hours.

Are there opportunities for professional development in this role?

Yes, there are opportunities for mentoring from leading B2B marketers in Spain and the UK, along with an education stipend for further learning.

Is copywriting experience important for this position?

Yes, exceptional copywriting skills are required for crafting compelling narratives and content flows.

Does CARTO provide health insurance?

Yes, CARTO offers health insurance as part of their benefits package.

How many vacation days do employees receive?

Employees receive 24 vacation days per year.

Is prior experience with account-based marketing strategies preferred?

Yes, knowledge of account-based marketing strategies and best practices is preferred for this role.

What types of campaigns will the Demand Generation Manager be responsible for?

The Demand Generation Manager will be responsible for campaigns across email, social media, virtual events, and account-based marketing initiatives.

Are diverse backgrounds encouraged to apply for this position?

Yes, CARTO welcomes applications from candidates regardless of their background, age, gender, ethnicity, orientation, or ability.

Unlock the power of spatial analysis

Technology
Industry
51-200
Employees
2012
Founded Year

Mission & Purpose

Carto is a location intelligence platform that provides tools and services for analysing and visualising spatial data. The company specializes in geographic information systems (GIS) technology, enabling businesses and organisations to gain valuable insights from location-based data. Carto's ultimate mission is to democratise location intelligence, making it accessible and easy to use for anyone regardless of their technical expertise. Their purpose is to empower users to unlock the potential of spatial data, making informed decisions and solving complex problems by understanding the geospatial context of their data. Carto's platform allows users to create interactive maps, perform spatial analysis, and share visualisations with stakeholders, helping them gain a deeper understanding of their data and optimise their business strategies. By simplifying the process of working with location data, Carto aims to enable businesses and governments to make data-driven decisions that have a positive impact on their operations and the communities they serve.