FAQs
What is the primary purpose of the Designer - Brands & Retailers role?
The primary purpose of this role is to create new CAD designs according to market demand for LC OTC and analyze swatches to write technical programs.
What are the major challenges faced in this role?
One major challenge is the creation of a large number of CAD designs due to competition, as the designs must appeal to customers at first glance.
What kind of designs will I be responsible for?
You will be responsible for designing CAD collections with proper color and technical specifications, focusing on new dobby weaves and innovative design patterns.
How do I stay updated on design trends?
You can stay updated by conducting online research and gathering feedback from the sales team and customers regarding new designs and color trends for the upcoming season.
What are the responsibilities related to the standard color palette?
Your responsibilities include maintaining color standards and palettes in the Penelope CAD systems, matching colors with printers, and issuing proper tech sheets for production.
How frequently will I need to develop new designs?
You are expected to develop new designs for Linen Club every quarter utilizing various types of yarns and analyzing fabric trends in the Indian market.
What is involved in the design digitalization process?
This process involves collecting designs on a digital platform for dealers, conceptualizing and managing a digital tradeshow, and maintaining soft copies of design artworks with correct nomenclature for customer booking and e-commerce.
How is market analysis conducted for new products?
Market analysis is conducted through forecasting trends, regular feedback visits to dealers after every quarterly booking, and analyzing linen fabric trends in the Indian market.