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Desk Research Analyst

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Lenovo

25d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Research & Development
  • Bangalore

AI generated summary

  • You must have a relevant bachelor’s degree, 4+ years in IT sales research, excellent writing skills, MS Office proficiency, and experience with sales tools and RFP processes.
  • You will conduct research, document insights, make recommendations, estimate values, collaborate on outcomes, publish content, manage processes, prioritize tasks, edit materials, and ensure quality.

Requirements

  • Bachelors Degree in business, finance or a related field. MBA or equivalent is a plus.
  • Proven experience in desk research and analysis in the IT services or technology industry.
  • Excellent writing, editing, and proofreading skills, with the ability to craft persuasive and technically accurate content.
  • Proficiency in Microsoft Office Suite (Word, PowerPoint, Excel).
  • Experience with propensity-to-buy tools or similar software.
  • Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams.
  • Ability to work as part of a global team which may require engaging across distances, cultures, and time zones in a matrix organizational structure.
  • Familiarity with RFP processes and procurement procedures in the public and private sectors is a plus.
  • 4+ years of progressive sales focused business experience in the information technology sector.

Responsibilities

  • Research Digital Workplace Solutions (DWS) focus customers using public information, propensity to buy tools and other applications to build a customized view of each account.
  • Document customers’ strategic and technology priorities, customer personas, company size, footprint and user base, as well as relevant market and industry trends, competitive information and other insights.
  • Provide proactive recommendations for account selection and customer targeting.
  • Build preliminary Total Contract Value (TCV) estimates and a recommendation on aligned offerings to support an ideation program targeted towards increasing penetration in DWS.
  • Collaborate with solutioning team to quantify and articulate business outcomes with a focus on Total Cost of Ownership (TCO), Innovation, Customer Experience and Sustainability goals for qualified opportunities.
  • Publish content in a manner that is clear, concise and persuasive and effectively communicates our company's capabilities, solutions, and value proposition.
  • Deliver documented insights in a consistent format to a shared location for access by program teams.
  • Maintain a repository of content, templates, and best practices for future reference and reuse.
  • Support refresh of industry offering-based collateral in collaboration with SSG Marketing, Offering/Portfolio other teams.
  • Continuously update and refine proposal content based on feedback, lessons learned, and changes in market dynamics.
  • Manage the desk research process from initiation to submission, coordinating inputs from various sources and ensuring adherence to deadlines.
  • Adhere to agreed schedules for multiple programs in parallel (Account Ideation and Deal Support).
  • Prioritize and allocate resources effectively to meet multiple deadlines simultaneously.
  • Review and edit content for clarity, consistency, and compliance with RFP requirements.
  • Conduct quality assurance to ensure that content is error-free, well-written, and visually appealing.
  • Solicit feedback from stakeholders and incorporate revisions as needed to improve quality.
  • Stay informed about industry trends, emerging technologies, and competitive landscapes to enhance proposal content and messaging.

FAQs

What is the primary focus of the Desk Research Analyst position at Lenovo?

The primary focus is on conducting desk research analysis to support Digital Workplace Solutions (DWS) by understanding customer priorities, market trends, and competitive insights.

What qualifications are required for the Desk Research Analyst role?

A Bachelor’s degree in business, finance, or a related field is required, along with proven experience in desk research and analysis in the IT services or technology industry. An MBA or equivalent is a plus.

How many years of experience is required for this role?

A minimum of 4 years of progressive, sales-focused business experience in the information technology sector is required.

What skills are essential for this position?

Essential skills include excellent writing, editing, and proofreading abilities, proficiency in Microsoft Office Suite, strong communication and interpersonal skills, and familiarity with propensity-to-buy tools or similar software.

Does the Desk Research Analyst role involve collaboration with other teams?

Yes, the role involves collaborating with cross-functional teams, including the solutioning team and marketing teams, to enhance business outcomes and proposal content.

What are the main responsibilities of the Desk Research Analyst?

Main responsibilities include conducting desk research, documenting insights, managing the research process, ensuring quality assurance, and continuously improving proposal content based on industry trends.

Is experience with RFP processes important for this role?

Familiarity with RFP processes and procurement procedures in both public and private sectors is a plus, but not a strict requirement.

What kind of market insights will the Desk Research Analyst need to provide?

The Analyst will need to document customers’ strategic and technology priorities, market trends, competitive information, and customer personas to support decision-making.

Will the Desk Research Analyst be required to maintain a repository of content?

Yes, maintaining a repository of content, templates, and best practices for future reference and reuse is a part of the responsibilities.

What is the company culture like at Lenovo?

Lenovo promotes a culture of ownership, accountability, and a commitment to delivering value to customers, with a focus on building a more inclusive, trustworthy, and smarter future.

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Lenovo

Technology
Industry
10,001+
Employees
1984
Founded Year

Mission & Purpose

Lenovo (HKSE: 992) (ADR: LNVGY) is a US$50 billion Fortune Global 500 company, with 57,000 employees and operating in 180 markets around the world. Focused on a bold vision to deliver smarter technology for all, we are developing world-changing technologies that create a more inclusive, trustworthy and sustainable digital society. By designing, engineering and building the world’s most complete portfolio of smart devices and infrastructure, we are also leading an Intelligent Transformation – to create better experiences and opportunities for millions of customers around the world.