You must have strong digital performance skills, experience with Google and social platforms, ability to analyze data, communicate effectively, and manage multiple projects simultaneously.

You will be responsible for managing client accounts, creating detailed media plans and forecasts, coordinating digital campaigns, setting up tracking, and presenting strategic recommendations to drive growth.

Media & Journalism

United Kingdom

London

Hybrid and flexible working

Pension scheme

Cycle to work scheme

Mental health support

Medium

Medialab Group is the UK’s leading independent media agency. 

We are a media agency that’s made differently. We’re purpose-led, data-driven and proudly independent. Our independence means we can focus 100% on doing the right thing and are trusted to secure success for our clients and our brilliant people. 

Marketing & Advertising

Medialab Group

A high-growth, independent data marketing partnership that delivers brilliant outcomes for our values-driven clients.

THE OPPORTUNITYWe are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media. This role will serve our clients across various digital channels, including but not limited to paid search and paid social campaigns, with the opportunity to manage other channels such as display and video.The role spans multiple clients, including charity brands and DTC, with activities spanning across the media mix. Experience in direct response (DR) objectives is essential, with experience in upper funnel objectives being an advantage.This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques, and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression with training provided to cover any knowledge gaps.Along with your strong digital technical skills, you will be client-facing and adept at presenting plans and reviews. You will help develop effective ways of working, managing, motivating, and training executives.The role offers substantial responsibility and all the rewards that come with it. You will be driving strategic growth through media planning, project managing, and reporting on media campaigns for key client accounts, helping to drive our rapidly growing agency forward.WHAT YOU’LL BE DOING<ul><li>Take ownership on client accounts. Including sharing strategic opportunities, creating and presenting yearly forecasts &amp; plans, day to day campaign management, preparation and delivery of post campaign analysis and client entertainment.</li><li>Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solver</li><li>Create highly detailed excel media plans and yearly forecasts across digital channels, including but not limited to, PPC, Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.</li><li>Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing.</li><li>Setting up the tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.</li><li>Managing relationships with suppliers, tech-providers and partner agencies</li><li>Presenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clients</li><li>Management and development of Account Executives, ensuring they are given the direction and skills to meet or exceed client expectations.</li></ul>THE SKILLS YOU WILL BRING<ul><li>Experience of delivering Paid Search to the highest standard. Including experimentation and an understanding of Google best practice. Experience of Modern Search, broad match, ad copy testing and P.Max</li><li>For Social: strong Meta experience, CAPI &amp; Advantage+ campaigns. TikTok/Pinterest/Snapchat ads experience is desirable.</li><li>Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google Analytics</li><li>Deep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.</li><li>Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.</li><li>Highly numerate and able to set and monitor budgets across multiple campaigns.</li><li>Adept at juggling multiple projects for multiple stake holders.</li></ul>WHAT TO EXPECT FROM US:Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.On top of that, we offer extra incentives which make life at Medialab even more rewarding:<ul><li>25 days holiday, (including office closure between Christmas and New Year)</li><li>Birthday day off</li><li>Mental Health Awareness Day off</li><li>Holiday buying scheme</li><li>Hybrid working between office and home.</li><li>Flexi-hours</li><li>Work abroad scheme.</li><li>Private Medical Insurance</li><li>Health Cash Plan</li><li>Life Assurance</li><li>Discounted Gym Membership</li><li>Retail discounts</li><li>Quarterly reviews to enhance career progression.</li><li>Continuous professional development and training - CPD Platinum accreditation by the IPA</li><li>Internal mentoring programme</li><li>Membership to Bloom and bespoke mentorship for female talent</li><li>A long weekend/week away at Medialab’s expense for long service</li><li>Charity volunteering days fully paid.</li><li>Free access to Health and Wellbeing Apps.</li><li>Free professional counselling. Access to Mental Health Allies (1 in 15 employees are trained in Mental Health First Aid).</li><li>Enhanced parental leave pay for new parents</li></ul>

THE OPPORTUNITYWe are hiring for a Digital Account Director to play an integral role within one of our Client Planning teams, requiring deep experience and understanding of digital paid media. This role will serve our clients across various digital channels, including but not limited to paid search and paid social campaigns, with the opportunity to manage other channels such as display and video.The role spans multiple clients, including charity brands and DTC, with activities spanning across the media mix. Experience in direct response (DR) objectives is essential, with experience in upper funnel objectives being an advantage.This role requires a strong understanding of how to plan, set up, and monitor digital campaigns, as well as a working understanding of data analysis and insight techniques, and a competent level of general marketing and creative processes. The position offers significant room for growth and career progression with training provided to cover any knowledge gaps.Along with your strong digital technical skills, you will be client-facing and adept at presenting plans and reviews. You will help develop effective ways of working, managing, motivating, and training executives.The role offers substantial responsibility and all the rewards that come with it. You will be driving strategic growth through media planning, project managing, and reporting on media campaigns for key client accounts, helping to drive our rapidly growing agency forward.WHAT YOU’LL BE DOINGTake ownership on client accounts. Including sharing strategic opportunities, creating and presenting yearly forecasts & plans, day to day campaign management, preparation and delivery of post campaign analysis and client entertainment.Quickly learning about and adopting Medialab’s data driven approach to media, and our high levels of client service, being a resourceful and independent thinker and problem solverCreate highly detailed excel media plans and yearly forecasts across digital channels, including but not limited to, PPC, Social, Display and Video. Including providing reasoned rationale and performance projections based on client/platform data.Coordinating and managing campaigns on the above channels, and supporting the team in delivering these. Including the management of budget pacing.Setting up the tracking for digital campaigns including placing pixels. Running tests to ensure tracking is set up correctly and conversion events are accurately reported.Managing relationships with suppliers, tech-providers and partner agenciesPresenting strategic recommendations to clients to help them achieve their long term objectives, whilst also continuing to raise the bar and constructively challenging media plans to drive growth for clientsManagement and development of Account Executives, ensuring they are given the direction and skills to meet or exceed client expectations.THE SKILLS YOU WILL BRINGExperience of delivering Paid Search to the highest standard. Including experimentation and an understanding of Google best practice. Experience of Modern Search, broad match, ad copy testing and P.MaxFor Social: strong Meta experience, CAPI & Advantage+ campaigns. TikTok/Pinterest/Snapchat ads experience is desirable.Deep knowledge and proven performance utilising key digital platforms; including but not limited to Google Campaign Manager, Facebook Business Manager, Google AdWords, Search Ads 360 and Google AnalyticsDeep understanding of digital performance to analyse clients’ historic and current activity to inform your media recommendations.Ability to communicate complex topics with clarity, confidence and conviction, to both specialist and non-specialist audiences.Highly numerate and able to set and monitor budgets across multiple campaigns.Adept at juggling multiple projects for multiple stake holders.WHAT TO EXPECT FROM US:Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties.On top of that, we offer extra incentives which make life at Medialab even more rewarding:25 days holiday, (including office closure between Christmas and New Year)Birthday day offMental Health Awareness Day offHoliday buying schemeHybrid working between office and home.Flexi-hoursWork abroad scheme.Private Medical InsuranceHealth Cash PlanLife AssuranceDiscounted Gym MembershipRetail discountsQuarterly reviews to enhance career progression.Continuous professional development and training - CPD Platinum accreditation by the IPAInternal mentoring programmeMembership to Bloom and bespoke mentorship for female talentA long weekend/week away at Medialab’s expense for long serviceCharity volunteering days fully paid.Free access to Health and Wellbeing Apps.Free professional counselling. Access to Mental Health Allies (1 in 15 employees are trained in Mental Health First Aid).Enhanced parental leave pay for new parents

Digital Account Director

Requirements

Responsibilities

FAQs

What is the main responsibility of a Digital Account Director?

Medialab Group

Mission & Purpose