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Digital Business Partner

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GSK

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Madrid
  • 1d left

AI generated summary

  • You should have a relevant degree, digital marketing experience, knowledge of SEO and digital tools, excellent English, innovative skills, project management ability, and pharmaceutical industry experience.
  • You will develop digital strategies, assess emerging technologies, evaluate digital initiatives with KPIs, coordinate customer experiences, enhance digital capabilities, and solve business challenges.

Requirements

  • Education in Digital Marketing, Communication, Business Administration and Management, Advertising or Degree in Sciences. Digital Business Master or related is appreciated.
  • Previous experience in a similar role.
  • Knowledge and understanding of marketing through digital disciplines: SEO, digital media advertising (search, social and specialized), content marketing, social listening, email marketing, websites.
  • Experience in design and implementation of digital strategy and digital marketing campaigns with omnichannel approach.
  • Innovative and influential skills willing to drive the digital transformation in the area.
  • High level of English. Both written and spoken.
  • Experience in pharmaceutical Industry will be valued.
  • Preferable Knowledge in different tools and digital enablers such as Brandwatch, Semrush, Sales Force Marketing Cloud, Ad Managers, Adobe Analytics or similar.
  • Understanding of Agile processes and mindsets.
  • Excellent project management skills including planning and prioritization.
  • Ability to work independently under tight deadlines on multiple items.
  • Enthusiastic, proactive, and passionate to make progress.
  • Excellent oral and written communication skills.

Responsibilities

  • Digital strategy development: Understand the market and the brand strategy, working with cross-functional teams to develop and implement a comprehensive digital strategy aligned with business objectives. Identify and prioritize digital initiatives that enhance operational efficiency, customer engagement, and overall business performance.
  • Innovation, emerging technologies, and trends: Stay abreast of digital & industry trends, emerging technologies, platforms, partner ecosystem and customer experience developments to seamlessly integrate, recommend or assess their relevance and translating into actionable strategic recommendations.
  • Base decisions on data-driven insights: Define key performance indicators (KPIs) and establish measurable goals to evaluate the success of digital initiatives. Implement robust analytics frameworks to measure the effectiveness of digital strategies within the Brand performance including industry benchmarking.
  • Digital orchestrator and transformation lead: Coordinate on/off initiatives ensuring the best customer experience and explore synergies among GSK business units to drive a cohesive digital strategy and new opportunities. Acts as primary stakeholder for new digital products, functionalities and channels managing their implementation and execution in collaboration with global teams.
  • Digital Capability Enhancement: Contributes to the improvement of digital capabilities and digital mindset across the company.
  • Digital Business Solutions: identifying, exploring, and pursuing effective resolutions to challenges or business opportunities. Proactive approach to finding and implementing solutions to improve operational efficiency and address challenges.

FAQs

What is the primary purpose of the Digital Business Partner role at GSK?

The primary purpose of the Digital Business Partner role at GSK is to create, develop, and lead the digital strategy in accordance with the strategic plan of the Commercial Innovation & Acceleration department, supporting the transformation of the pharma business and enhancing the way GSK interacts with healthcare providers and stakeholders.

What are the basic educational requirements for this position?

The basic educational requirements for this position include a degree in Digital Marketing, Communication, Business Administration and Management, Advertising, or a Sciences-related field. A Digital Business Master or a related degree is also appreciated.

Is experience in the pharmaceutical industry preferred for this role?

Yes, experience in the pharmaceutical industry is valued, although it's not explicitly required.

What kind of prior experience is required for the Digital Business Partner position?

Previous experience in a similar role is required, particularly involving the design and implementation of digital strategies and marketing campaigns with an omnichannel approach.

What languages do candidates need to be proficient in?

Candidates need to have a high level of English proficiency, both written and spoken.

What skills are considered key for this role?

Key skills for this role include excellent project management skills, the ability to work independently under tight deadlines on multiple items, enthusiasm, proactiveness, and strong oral and written communication skills.

How does GSK support the digital transformation of its workforce?

GSK supports the digital transformation of its workforce by enhancing digital capabilities and fostering a digital mindset across the company.

Are there specific tools or digital enablers that knowledge is preferred for in this role?

Yes, knowledge of tools and digital enablers such as Brandwatch, Semrush, Sales Force Marketing Cloud, Ad Managers, and Adobe Analytics is preferred.

What is the application deadline for this role?

The application deadline for this role is February 14, 2025.

How can applicants find more information about the company and its benefits?

Applicants can discover more about the company and its benefits by visiting the GSK webpage "Life at GSK."

Science & Healthcare
Industry
10,001+
Employees

Mission & Purpose

GSK, or GlaxoSmithKline, is a company that operates in the pharmaceutical and healthcare industry. They are involved in researching, developing, manufacturing, and selling a wide range of prescription medicines, vaccines, and consumer healthcare products. GSK's ultimate aim is to improve the quality of human life by providing innovative and effective healthcare solutions to people worldwide. Their commitment lies in focusing on scientific excellence, developing cutting-edge medicines and vaccines, and addressing global health challenges to help people live longer, healthier lives.

Benefits

  • A competitive base salary

  • An annual bonus based on company performance

  • Access to healthcare and wellbeing programmes, pension plan membership, savings programmes, time off and childcare support

  • Employee recognition programmes that reward exceptional achievements