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Digital Buyer

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dentsu

Dec 27

  • Job
    Full-time
    Junior Level
  • Sales & Business Development
    Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need a relevant degree, 2+ years in digital media buying, hands-on tool experience, strong MS Office skills, and certifications in Google Analytics and AdWords.
  • You will execute and optimize search campaigns, manage budgets, provide strategic recommendations, deliver reports, build client relationships, and stay updated on digital marketing trends.

Requirements

  • Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
  • A minimum of 2 years of media planning and/or buying experience focused on digital channels – Search, Social, Display and Programmatic.
  • Knowledge and hands-on experience with media planning and buying tool
  • Strong to advanced level MS Office skills: Excel, Outlook, PowerPoint, etc.
  • Understanding of how Paid Search / SEM interacts with Display Media, Paid Social, and other traffic types
  • Google Analytics and AdWords, Bing Ads Certifications and understanding of Display, Mobile, Video and Shopping advertising is beneficial

Responsibilities

  • Execute Search campaign strategies, analyze campaigns performance and perform optimizations
  • Make credible strategic recommendations that drive clients’ business objectives, and identify and resolve problems in a client-centric environment
  • Provide accountability for pacing and managing account budgets
  • Providing regular input of ideas for best practices and adoption of new features or processes
  • Helping to create and deliver campaign overview reports in a timely fashion
  • Proactively find new ways to build the client’s business and grow the account
  • Master and maintain knowledge of client’s business, competition, and latest industry news and trends
  • Continually learn and enhance skills related to performance media methodologies and platforms
  • Supports media team in management of client digital media – delivering key data / budgets / details as needed
  • Builds relationships with clients where relevant; sets and manages expectations of client and internal teams, especially to ensure optimal time scale to deliver quality work and service
  • Responsible for ensuring all digital campaigns are invoiced to the client in an accurate and timely manner, understanding and communicating under/over delivery to Digital Media Manager and Account Team
  • Knowledge of key platforms and how to utilize effectively to put together insights which can aid wider team and client planning
  • Building relationships with key platform partners and attending industry events as needed to stay up to date with new media / trends / technology / test features
  • Keen interest and passion for all things digital marketing and makes a concerted effort to stay on top of emerging trends

FAQs

What is the primary mission of the Digital Buyer role?

The primary mission of the Digital Buyer role is to drive business performance by using data to create personalized and connected experiences that deliver transformative business outcomes for clients.

What types of campaigns will the Digital Buyer manage?

The Digital Buyer will manage paid search and social programs, including evergreen campaigns and recurring promotional campaigns throughout the year.

What are the main responsibilities of the Digital Buyer?

The main responsibilities include executing campaign strategies, analyzing campaign performance, optimizing campaigns, managing account budgets, and providing regular reports while also supporting client relationships.

What qualifications are required for this position?

A post-secondary degree or diploma in a related field is required, along with a minimum of 2 years of media planning and/or buying experience in digital channels including Search, Social, Display, and Programmatic.

Is there a specific skill requirement for software tools?

Yes, candidates should have hands-on experience with media planning and buying tools, as well as strong to advanced MS Office skills, particularly in Excel, Outlook, and PowerPoint.

Are there any certifications beneficial for this role?

Yes, Google Analytics and AdWords, Bing Ads Certifications, along with an understanding of Display, Mobile, Video, and Shopping advertising, are beneficial.

What is the salary range for the Digital Buyer position?

The salary range for this position is $45k-$60k, with actual salary based on relevant experience, knowledge, and skills.

What benefits are offered along with the position?

A range of medical, dental, RRSP, paid time off, and/or other benefits are available to all permanent employees.

What is the work location for this position?

The Digital Buyer position is located in Toronto.

Is this position full-time or part-time?

The position is full-time.

What is the contract type for this role?

The contract type for this role is permanent.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.