Digital Commerce Operations Manager - International

Bath & Body Works

Nov 8

Applications are closed

Job
Full-time
Senior Level
Marketing
Columbus, +2

Requirements

Personal profile: curious, resourceful, hard-working, high energy, strategic, and analytical
Broad-based business sense
Excellent strategic problem solver
Strong analytical skills
Skilled creative and innovative thinker
Exceptional ability to bridge and enhance working relationships
Strong organizational skills/Achievement oriented/Detail oriented
Ability to multi-task and prioritize
Strong communication, presentation, negotiating, and influencing skills
A leader, but also a team player
Skilled people developer and manager
History of success
Successful track record for driving merchant strategies that grow the business and enhance bottom line results
Bachelor's degree
5+ years of related work experience in Internet/Merchandise Buying/Planning
2+ years management experience leading and developing a team
Proficiency with a PC and Microsoft Office
Experience working with a Content Management system would be a plus
Lead with Curiosity & Humility
Build High Performing Teams for Today & Tomorrow
Influence & Inspire with Vision & Purpose
Observe, Engage & Connect
Strive to Achieve Operational Excellence
Deliver Business Results

Responsibilities

Develops localized online merchandising strategies to both support and align with stores’ big ideas and to drive online traffic and conversion (including special shops/features).
Develops email campaign/strategy to drive traffic and sales, coordinating with social media and creative teams for aligned storytelling.
Leads digital marketplace content needs and strategically aligns to the brand vision.
Works closely with Store Visual, Marketing and Product Merchants to ensure alignment on category and cross-category strategies with overall digital strategies.
Reviews and influences franchise partners on localized tactics to drive the digital experience and profitable sales.
Clearly communicates strategies to key franchise partners to ensure shared vision on the path to success.
Actively analyzes the business to provide significant insight into performance - assessing traffic, category, customer, and shopping specifics through analysis from multiple data systems; communicates these insights to partners and influences on execution.
Uses insights to actively drive near-term changes to marketing, sequencing, navigation, landing page, assets, and email activity and long-term changes to overall strategies.
Partners closely with internal functional SMEs for marketing channel, social media and marketing expertise and ensures partners are connecting with these teams as needed to optimize their business.
Develops an understanding of the local customer by collaborating with franchise partner stores, social media, and customer insight teams and is able to translate these insights into actionable digital tactics to grow sales.
Works with the internal digital team and franchise partners to ensure operational excellence all year round - balancing clean execution of plans with ability to react nimbly and return on investment.
Drives the strategy for adapting US site and email content for international markets, including product distortions, navigation, special initiatives, etc. for each theme of every season; works with Digital Production on building and sharing content strategy with partners.
Leads product data/PIM and ensures partners receive accurate product information for their assortment.
Is responsible for digital marketplace opportunities, identifying content needs and prioritizing based on return on investment.
Ensures franchise partners plan for, launch and optimize their local websites, including: site roadmap, creative requests, sequencing, pricing, and page layouts (*new site every 3-4 weeks).
Ensures franchise partners thoughtfully create and maintain web product collections that are easy to navigate and distort to key items.
Regularly plans for and tests new strategies to drive the business forward.
Maintains relationships with key cross-functional and cross-channel partners.
Works closely with franchise partners, identifying localized needs and overseeing execution ensuring support of the global brand projection.
Partners with digital creative team to develop special shop concepts/ideas, page layouts, navigation ensuring brand elevation and customer engagement.
Partners with digital marketing on search, social and affiliates, and ensure shared goals and vision for merchandise categories.

FAQs

What is the primary responsibility of the Digital Commerce Operations Manager - International?

The primary responsibility is to act as a global brand advocate for international franchise partners, ensuring their websites align with branding standards while effectively driving sales through localized strategies.

What qualifications are required for this role?

Candidates should have a bachelor's degree, a successful track record in internet/merchandise buying/planning, 5+ years of related work experience, and 2+ years of management experience. Proficiency with Microsoft Office and experience with a content management system are also preferred.

Is experience with digital marketing necessary for this position?

Yes, candidates should understand digital marketing, SEO, and UX, as well as have a background in digital merchandising.

Will the Digital Commerce Operations Manager work closely with other teams?

Yes, this role involves collaboration with various internal functional leads across digital marketing, graphic design, social media, and other teams to build digital strategies.

How does this role contribute to driving sales for franchise partners?

The manager will leverage analytics to identify localization needs and develop strategies that align with the brand vision, while also advising franchise partners on opportunities to enhance their digital business.

What are the core competencies sought for this position?

Core competencies include leading with curiosity, building high-performing teams, influencing with vision, achieving operational excellence, and delivering business results.

What type of benefits does Bath & Body Works offer for this position?

Benefits include robust medical coverage, 401k with company match, mental health support, paid time off, tuition reimbursement, and a merchandise discount, among others.

How important is relationship building in this role?

Relationship building is crucial as the role requires maintaining partnerships with cross-functional teams and franchise partners to ensure alignment and successful execution of strategies.

What are the expectations regarding workload and task management?

The successful candidate should possess strong organizational skills, be detail-oriented, and able to multi-task while prioritizing effectively to achieve results efficiently.

Are there opportunities for team development in this role?

Yes, the Digital Commerce Operations Manager is expected to be a skilled people developer and manager, fostering growth within their team.

Bath & Body Works

WE MAKE THE WORLD A BRIGHTER, HAPPIER PLACE THROUGH THE POWER OF FRAGRANCE.

Retail & Consumer Goods

Industry

10,001+

Employees

1990

Founded Year

Mission & Purpose

We make the world a brighter, happier place through the power of fragrance. This idea is what we were founded on, and it’s at the heart of everything we do. We’re a team that cares about our customers and believes in giving them a reason to celebrate with fragrance every day. We are committed to creating a diverse, equitable and inclusive culture that is focused on delivering exceptional fragrances and experiences. We work hard to improve our communities and our planet in a way that will make us proud for years to come ... because we believe the world is a better place when everyone has access to the things that make them happy. Home of America’s Favorite Fragrances®, Bath & Body Works is a global leader in personal care and home fragrance, including the top-selling collections for fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Powered by agility and innovation, the company’s predominantly U.S.-based supply chain enables the company to deliver quality, on-trend luxuries at affordable prices. Bath & Body Works serves and delights customers however and wherever they want to shop, from welcoming, in-store experiences at more than 1,800 company-operated Bath & Body Works locations in the U.S. and Canada and more than 425 international franchised locations to an online storefront at www.BathandBodyWorks.com.