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DIGITAL COUNTRY MANAGER - GERMANY

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Dr. Martens PLC

27d ago

  • Job
    Full-time
    Senior Level
  • Düsseldorf

AI generated summary

  • You should have 5+ years in Digital, performance marketing, CRM, a commercial mindset, strong GA4 knowledge, and excellent communication skills. Analytical, innovative, and results-driven is essential.
  • You will drive digital strategy, enhance online customer experience, optimize e-commerce performance, manage local content, analyze data insights, and collaborate across teams for growth and retention.

Requirements

  • 5 years + experience in Digital, with a good understanding of Performance Marketing and CRM
  • A commercial mindset, consistently focused on driving revenues
  • Excellent teamwork, collaboration and communication skills
  • Ability to work from strategy to execution with a hands on mentality
  • Fluent in English – other European languages beneficial
  • Strong knowledge of GA4
  • Analytical mindset with ability to interpret data to inform decisions and evaluate strategic approaches based on set KPIs
  • Strong communicator with the ability to present to senior stakeholders and build relationships with ease
  • Innovative with experience developing and growing site performance through innovative strategies
  • Driven to achieve the best possible results, having the desire to constantly drive performance forward

Responsibilities

  • Develop and execute the regional business strategy to deliver the annual budgets and improvements in the customer proposition, with a key focus on maximising revenue, engagement and profitability.
  • Champion a premium, seamless customer experience online that aligns with Dr. Martens’ brand values and omnichannel strategies, ensuring a consistent brand experience for customers whether they shop in-store or online.
  • Oversee website and campaign performance with a strong focus on improving key E-commerce metrics (including traffic, conversion and AOV, ROAS) and leveraging insights across the business including Retail, wholesale and marketing to accelerate trade.
  • Responsible for the Digital trade and content calendar for Germany, ensuring content and campaigns planned are exciting, in line with our product strategy / availability and marketing initiatives and ensuring these are localised to the market.
  • Ensure the strategy is agile and serves both long term and immediate sales requirements, maintaining a premium on-site experience whilst optimising promotional activations to clear through obsolete stock.
  • Drive a localised SEO strategy for DACH specifically, working closely with the global SEO team on technical optimisations and agency in market to deliver SEO outreach campaigns, with a focus on local language and cultural relevance.
  • Leverage the Customer Data Platform (CDP) to deliver targeted retention strategies that build customer loyalty, partnering with the CRM and customer care teams to analyse customer insights.
  • Collaborate with the CRO team to drive data-led online personalisation efforts to enhance the customer journey, offering tailored product recommendations and unique brand experiences and suggesting locally relevant AB tests.
  • Work closely with our translator agency to drive continuous improvements in translations on the website, across marketing campaigns and ensuring the tonne of voice is in line with brand requirements.
  • Produce ad-hoc analysis on performance across all channels including organic search, CRM & Paid social, sharing to the wider DACH team and presenting to the senior leadership team on a quarterly basis.
  • Monitor on-site search behaviour and external developments to inform search optimisations, product discoverability and recommending trends to the Merchandising team ahead of the following season.
  • Work together with EMEA Content Teams to provide compelling content stories across channels and on-site (including homepages, PLP’s, landing pages and PDP’s), measuring their impact on conversion rate.
  • Collaborate with the customer service team to optimise the customer journey on-site based on contact reasons and oversee the co-ordination of delivery SLA’s, updating where necessary.
  • Review local customer experiences, including delivery, returns and customer feedback to drive continuous improvements, feeding this into the tech roadmap.
  • Collaborating with the DACH marketing team to analyse the impacts of upper funnel marketing activities and make recommendations for digital campaigns based on data.
  • Work with the finance team to build the budgets and support with the understanding of any variances to plan.
  • Partner with all channel leads to identify opportunities within paid search, new affiliate partners and making recommendations to optimise paid social campaigns.
  • Partner with the retail teams to review the omni-channel experience and proposition.

FAQs

What is the primary focus of the Digital Country Manager role for Germany?

The primary focus is to lead operations in the DACH region, ensuring exceptional customer experience across all channels while driving long-term revenue growth and profitability.

What qualifications are required for this position?

Candidates should have 5+ years of experience in Digital marketing with a strong understanding of Performance Marketing and CRM, as well as a commercial mindset focused on driving revenues.

Is fluency in languages other than English required for this job?

While fluency in English is mandatory, knowledge of other European languages is considered beneficial.

What skills are important for this position?

Important skills include excellent teamwork and communication, analytical mindset, strong knowledge of GA4, and the ability to interpret data to inform decisions.

What kind of experience should the candidate have in terms of digital marketing strategies?

The candidate should have experience in developing and growing site performance using innovative strategies, with a good understanding of e-commerce, SEO, and digital marketing trends.

Will the Digital Country Manager be involved with budget building?

Yes, the role involves partnering with the finance team to build budgets and understand any variances to the plan.

How does Dr. Martens view diversity and inclusion in the workplace?

Dr. Martens is committed to creating a diverse and inclusive environment where everyone feels empowered to express themselves, regardless of race, gender, or background.

What is the reporting structure for this role?

The Digital Country Manager will work collaboratively with various teams, including marketing, retail, finance, and customer service, and will present performance analyses to the senior leadership team.

What kind of campaigns will the Digital Country Manager oversee?

The role includes overseeing digital trade and content calendar for Germany, managing campaigns that are aligned with product strategy, and ensuring localization to the market.

Is experience with customer data platforms essential for this role?

Yes, experience using a Customer Data Platform (CDP) to deliver targeted retention strategies and build customer loyalty is important.

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Dr. Martens PLC

Retail & Consumer Goods
Industry
1001-5000
Employees
1945
Founded Year

Mission & Purpose

Dr. Martens is a renowned footwear and accessories brand known for its distinctive boots and shoes that blend style, durability, and comfort. Their products, which include iconic designs like the 1460 boot, are favoured for their quality craftsmanship and rebellious spirit. The company's mission is to empower individuals to express their unique style and individuality through their footwear. Dr. Martens is committed to innovation, maintaining high standards of durability, and fostering a culture of self-expression and creativity.