Digital Experience Designer (Webflow Specialist)

AYKO

23d ago

Job
Full-time
Junior Level
Design
Product
Leeds
21d left

AI generated summary

You must have strong design skills, Webflow expertise, UX knowledge, effective communication, and experience in creating accessible, responsive websites with a focus on brand consistency and usability.
You will design websites in Webflow, manage projects, ensure brand consistency, optimize for performance and SEO, create assets, guide the team, and lead training sessions on best practices.

Requirements

Experience Design:
Excellent communication skills, with the ability to explain technical concepts to non-technical team members and stakeholders.
Strong understanding of brand guidelines, typography, colour theory, and visual hierarchy, with the ability to maintain consistency and elevate brand identity across digital touchpoints.
Expert in working with Figma, ensuring smooth handoffs and alignment through effective internal collaboration with teams.
Experience creating interactive prototypes and wireframes to communicate design concepts effectively to stakeholders and developers.
Expertise in designing user-centered interfaces with a focus on usability, accessibility, and overall user experience. Knowledge and expertise in creating UX artefacts such as user flows, personas and wireframes.
Ability to structure content effectively on a website, creating intuitive navigation systems and content hierarchies that enhance usability.
Proficiency in designing layouts that adapt seamlessly to different screen sizes and orientations, ensuring a consistent experience across devices.
Experience with designing and developing accessible websites that follow WCAG (Web Content Accessibility Guidelines), ensuring that all users, regardless of ability, can engage with the website content.
Experience creating subtle micro-animations and motion design principles to enhance user interaction and delight users.
Deep expertise and experience (minimum 2 years) in building, and launching websites on Webflow, covering key features and functions of the platform listed below:
Expertise in setting up and managing dynamic content using Webflow’s CMS and Collections, including creating custom templates and content-driven websites.
Advanced knowledge of Webflow’s interactions and animations panel to build advanced scroll, hover, and click-triggered animations that enhance user experience.
Proficiency in creating fully responsive websites using Webflow’s visual editor, with detailed control over breakpoints to optimize for different screen sizes (mobile, tablet, desktop).
Ability to seamlessly integrate custom HTML, CSS, JavaScript, and third-party tools/widgets into Webflow projects to extend functionality beyond the native platform capabilities.
Expertise in setting up Webflow hosting, configuring custom domains, SSL certificates, and ensuring SEO best practices are implemented (e.g., meta tags, alt text, URL structure).
Proficiency in using Webflow’s Symbols feature to create reusable components (headers, footers, etc.) across pages for easy updates and consistent design.
Knowledge of building and customising Webflow forms for lead generation, contact forms, or newsletter subscriptions, and integrating them with third-party services like Mailchimp or Zapier.
Familiarity with integrating Webflow with external tools and plugins, such as Google Analytics, social media sharing, or CRMs like HubSpot, ensuring data-driven decision-making.
Experience with creating and managing Webflow project backups and versioning to ensure safety and rollback capabilities throughout the development process.
Expertise in creating scalable, reusable design systems and style guides within Webflow to ensure consistent application of design patterns across multiple pages or projects.

Responsibilities

Quickly understand a client’s requirements and effectively plan and structure digital experiences with internal teams that will deliver successful outcomes.
Translate brand guidelines and take ownership of web design projects, creating visually engaging, functional experiences that position clients as leaders in their industries.
Ensure efficiency and consistency across platforms through the use of design systems and component variants.
Confident presenting and comfortable working closely with senior stakeholders, to build trust and ensure they receive great service and results.
Contribute to the team’s broader design and development processes by ensuring accessibility, performance optimisation, and SEO-friendly site builds.
Support the marketing team from time-to-time, creating branded assets and content to back up our business development efforts.
Design and develop websites in Webflow from scratch, including libraries, shared components, microinteractions, and animations.
Serve as the internal expert on Webflow, guiding team members in the platform’s capabilities, limitations, and best practices.
Stay up to date with the latest Webflow features, integrations, and updates, and introduce these advancements to the team as applicable.
Share insights and learnings with the broader team, helping to continuously improve processes and outputs.
Lead training sessions or workshops on Webflow development and best practices for other designers and developers.

FAQs

Do we support remote work?

Yes, we operate in a hybrid format, allowing for both remote work and in-office collaboration at our Leeds Head Office.

What is the salary range for the Digital Experience Designer position?

The salary for this position is between £40,000 - £45,000, depending on experience.

What are the working hours for this job?

This is a full-time position, requiring work five days a week, from Monday to Friday.

How many holidays do employees get?

Employees are entitled to 22 days of holiday per year, plus bank holidays, with additional holidays added for each year worked.

Is there a clear career progression plan?

Yes, there is a clear progression plan with regular appraisals and training sessions to support employee development.

What type of training and development opportunities are offered?

The company provides a training and development budget for third-party training and certifications to help employees enhance their skills.

Are there any social benefits provided?

Yes, employees can enjoy various social events, quarterly surprise gift boxes, birthday presents, and gifts for work anniversaries and significant life events.

What is the company’s stance on diversity and inclusion?

AYKO celebrates diversity and is committed to creating an inclusive environment for all employees, welcoming applications from suitably qualified candidates regardless of various backgrounds.

Is experience in Webflow required for this position?

Yes, a deep expertise and minimum of 2 years' experience in building and launching websites on Webflow is required for this role.

Will there be opportunities to lead training sessions?

Yes, the role includes responsibilities such as leading training sessions or workshops on Webflow development and best practices for other designers and developers.

AYKO

Full-service digital eCommerce agency. #weareAYKO

Technology

Industry

11-50

Employees

2005

Founded Year

Mission & Purpose

AYKO is an award winning full-service eCommerce agency providing seamless digital experiences and driving success for all clients. Our aim is to help our clients take their business to the next level by enhancing their eCommerce ecosystem and providing the very best experience for their customers. With a team of 30+ industry professionals, we pride ourselves on guiding our clients every step of the way from aligning key operations to creating captivating storefronts, building strong marketing campaigns and nurturing the customer journey from beginning to end. Whether it’s Magento 2 (Adobe Commerce) or Shopify, our team of certified developers and industry experts work together to provide the very best eCommerce experience for our clients and their customers. As a Magento and Shopify Plus partner agency, we pride ourselves on offering the very best level of service and support for our clients.