FAQs
What are the primary responsibilities of the Digital Marketing Analyst?
The primary responsibilities include planning and executing digital marketing campaigns, measuring their performance, identifying trends, optimizing spend and performance, collaborating with internal teams, supporting loyalty programs and paid search campaigns, and compiling results to present to management.
What qualifications are required for this position?
Typically, a BS/BA in Communications, Sales, Marketing, or a related field is required, along with a minimum of 3 years of experience in a related field, particularly in a B2B environment.
Is prior experience with digital marketing essential for this role?
Yes, prior marketing experience and a proven track record within a B2B environment are essential for this role.
What specific tools and platforms should a candidate be familiar with?
Candidates should be familiar with automated communications platforms, such as email systems and Marketo, as well as possess proficiency in Microsoft Excel and PowerPoint.
Will the Digital Marketing Analyst be working with external agencies?
Yes, the role involves coordinating and working directly with agencies as part of managing digital marketing campaigns.
What skills are emphasized for the ideal candidate?
The ideal candidate should have excellent communication, time and project management skills, the ability to multi-task, and a strong grasp of current digital marketing tools and strategies.
How does the position contribute to the company's goals?
The Digital Marketing Analyst plays a crucial role in driving value propositions through digital campaigns, optimizing marketing activities, and ultimately boosting sales and brand presence in Canada.
Is experience in data analysis important for this role?
Yes, experience in translating data-driven insights into decisions and actions, as well as evaluating end-to-end customer experiences across multiple channels, is crucial.
How does DHL Express support the development of its employees?
DHL Express is dedicated to providing competitive compensation packages along with a range of programs, services, and benefits aimed at enhancing the personal and professional lives of its employees.
Will I need to present campaign results to management?
Yes, compiling and summarizing campaign results on a monthly or quarterly basis for presentation to management is part of the job responsibilities.