Digital Marketing Executive

Dun & Bradstreet

Oct 29

Applications are closed

Job
Full-time
Junior Level
Marketing
Mumbai

Requirements

Graduate
2 years of experience in Digital marketing agency
2 years of work experience in developing and executing SEO and digital campaigns
Experience with SEO industry programs, with Google Analytics certifications
Knowledge of keyword research and data mining tools
Good understanding of consumer attitudes, online behavior and interactive technologies
Results oriented and good project management - ability to drive projects/partners towards deadlines
Team player and ability to work with internal and external stakeholders effectively

Responsibilities

Assist with developing digital marketing strategies for business units / products
Plan, develop and execute paid campaigns (Google, Facebook, LinkedIn, etc.)
Create and manage ad copy and targeting for digital campaigns across multiple platforms
Have an excellent control on the following tasks- Keyword Bidding, Ad copywriting, remarketing, content ads, Match type strategies, Landing page testing
Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics)
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Monitor search algorithms set by search engines to keep up with changes in the SEO landscape
Continually check search terms, rankings and analytics to monitor the performance of websites and make recommendations for improvement
Working to ensure that the technical set up of Google Analytics for web and app is correct, resulting in accuracy and robustness in our reporting
Monitor and evaluate search results and search performance across the major search channels
Acquire insight in online marketing trends and keep strategies up to date

FAQs

What is the job title for this position?

The job title is Digital Marketing Executive.

Where is the job location?

The job is located in Turbhe, Navi Mumbai.

What qualifications are required for this role?

A graduate degree is required for this role.

How many years of experience are needed for this position?

The position requires 2 years of experience in a digital marketing agency and 2 years of experience in developing and executing SEO and digital campaigns.

Is experience with Google Analytics necessary?

Yes, experience with SEO industry programs and Google Analytics certifications are required.

What key responsibilities will be included in this role?

Key responsibilities include developing digital marketing strategies, executing paid campaigns, managing ad copy, conducting A/B testing, and monitoring SEO performance.

What skills are important for a Digital Marketing Executive at Dun & Bradstreet?

Important skills include knowledge of keyword research and data mining tools, understanding consumer attitudes, project management, and being a team player.

How can applicants find more job postings from Dun & Bradstreet?

Applicants can find all job postings at https://www.dnb.com/about-us/careers-and-people/joblistings.html and https://jobs.lever.co/dnb.

Will official communication regarding the job come from a specific email domain?

Yes, official communication from Dun & Bradstreet will come from an email address ending in @dnb.com.

What is the company's philosophy on innovation and culture?

Dun & Bradstreet is dedicated to helping clients turn uncertainty into confidence and fosters a bold and diverse culture that accelerates creativity and growth.

Dun & Bradstreet

Leading global provider of business decisioning data and analytics, enabling companies to improve business performance.

Technology

Industry

5001-10,000

Employees

Mission & Purpose

Dun & Bradstreet is a leading global provider of business data and analytics, helping companies across the world make informed business decisions. They collect and analyse vast amounts of commercial data to offer insights into company performance, risk assessment, and market opportunities. Dun & Bradstreet's ultimate mission is to help businesses grow, thrive, and manage risks more effectively through the power of data. Their purpose is to enable companies to achieve sustainable growth by providing reliable data and actionable insights that enhance decision-making processes.