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Digital Marketing & KAM Manager ABC (d/m/w)

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Henkel

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Hamburg

AI generated summary

  • You should have a degree in Marketing, 3+ years in Digital/Performance Marketing (preferably in Beauty), excellent MS Office skills, strong communication, and be fluent in German and English.
  • You will develop and implement digital strategies, manage online campaigns, create content, support key accounts, analyze performance data, and assist with events and trade shows.

Requirements

  • Abgeschlossenes betriebswirtschaftliches Studium in Marketing, Digital oder einem ähnlichen Bereich
  • Mindestens 3 Jahre relevante Berufserfahrung im Bereich Digital Marketing oder Performance Marketing sowie im Selective Retail Bereich bevorzugt in der Beauty Industrie
  • Ausgezeichnete MS Office Anwenderkenntnisse Teamplayer mit Hands-On Mentalität und starken Kommunikationsfähigkeiten
  • Selbständige, proaktive und genaue Arbeitsweise
  • Fließende Deutschkenntnisse, sehr gute Englischkenntnisse
  • Vorhandene Reisebereitschaft von mindestens 20%

Responsibilities

  • Unterstützung bei der Definition, Entwicklung und Implementierung der Digitalstrategie für Authentic Beauty Concept DACH
  • Konzeption und Durchführung von Online-Kampagnen über soziale Netzwerke
  • Erstellung von digitalen Marketing-Konzepten, Content und grafische Gestaltung von Werbe- und Kommunikationselementen
  • Contenterstellung für eigene Social Media Kanäle sowie Key-Accounts
  • Betreuung unserer Key-Accounts im e-Commerce & Selective Retail Bereich
  • Konzeption und Umsetzung digitaler Kampagnen in Zusammenarbeit mit unseren Online-Key Accounts
  • Analyse projektbezogene Performance Daten und Insights und Ableitung entsprechender Handlungsempfehlungen
  • Digitale Begleitung und Mitgestaltung von Messen und Veranstaltungen

FAQs

What is the main responsibility of the Digital Marketing & KAM Manager at ABC?

The main responsibility includes supporting the definition, development, and implementation of the digital strategy for Authentic Beauty Concept DACH, along with managing online campaigns, content creation, and key account management in the e-commerce and selective retail space.

What qualifications are required for this position?

Candidates should have a completed degree in business administration, marketing, digital, or a related field, along with a minimum of 3 years of relevant professional experience in digital marketing or performance marketing, preferably in the beauty industry.

Is experience in the beauty industry mandatory for this role?

While it is preferred, it is not explicitly mandatory, but candidates should have experience in digital marketing or performance marketing and in the selective retail area.

What languages do I need to speak to apply for this position?

Fluency in German and very good English skills are required for this position.

Is there any travel required for this job?

Yes, there is a required travel commitment of at least 20%.

What benefits does Henkel offer to new employees?

Henkel offers various benefits including flexible working models, international development opportunities, health and wellness programs, gender-neutral parental leave, a stock purchase plan, company-funded retirement plans, health insurance, and mobility offerings.

Are there any specific software skills required for this role?

Yes, excellent MS Office skills are required for the Digital Marketing & KAM Manager position.

What work culture can I expect at Henkel?

Henkel promotes a diverse and inclusive work environment, encouraging uniqueness among employees and welcoming applications regardless of gender, background, culture, religion, sexual orientation, age, or disability.

Can I work remotely for this job?

Yes, remote work is supported through a hybrid model, allowing for some flexibility in working from different locations.

Will I receive training and development opportunities?

Yes, Henkel offers a variety of national and international development opportunities for its employees.

Leading with our innovations, brands and technologies. We are: Pioneers at heart for the good of generations.

Manufacturing & Electronics
Industry
10,001+
Employees
1876
Founded Year

Mission & Purpose

Henkel operates worldwide with leading innovations, brands and technologies in two business areas: Adhesive Technologies and Consumer Brands. Founded in 1876, Henkel looks back on more than 145 years of success. The company holds leading positions with its two business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Düsseldorf / Germany, counts among the most internationally aligned German-based companies in the global marketplace. Our company purpose expresses what unites us all at Henkel: Pioneers at heart for the good of generations. We are a diverse team of more than 50,000 colleagues worldwide, striving to enrich and improve life every day through our products, services, and solutions. Our Purpose is built from our roots and carries a long-standing legacy of innovation, responsibility, and sustainability into the future. Our shared values and Leadership Commitments guide our decisions and actions every day.