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Digital Marketing Manager

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Sulzer

11d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • Madrid

AI generated summary

  • You need 5-10 years in digital marketing, expertise in CRM, marketing automation, Google Analytics, and training development, plus strong communication skills and an analytical mindset.
  • You will manage website updates, optimize content for SEO, oversee lead scoring, execute marketing campaigns, analyze performance metrics, educate sales teams, and report on KPIs.

Requirements

  • Proven work experience in website creation and maintenance, marketing automation, content marketing and social media marketing
  • Excellent understanding of CRM, Nexus, Pardot and Salesforce Marketing Cloud is a must
  • Minimum of 5-10 years’ experience in lead management, marketing automation and digital marketing project management
  • Proficient in developing training materials and coaching learners
  • Excellent knowledge in website analytics (Google Analytics, Data Studio, Tag Manager)
  • Able to effectively work and communicate at all levels within a matrix organization
  • Analytical mindset
  • High degree of independence and pragmatism
  • Fluency in English, any additional language considered a plus
  • State any critical aspects as per local employment and/or job requirements

Responsibilities

  • In charge of company’s website rehaul for the Chemtech division.
  • Optimizing web content keywords and text to drive high search engine rankings.
  • Performing website (Sitecore) update activities to ensure all content is high quality, up-to-date, and consistent with brand and style guidelines.
  • Optimize the lead scoring model and manage the process to increase the success of lead quality and volume.
  • Manage essential marketing operations initiatives in Nexus/CRM, including lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
  • Development and execution of compelling lead nurture programs across target business segments and sales funnel stages.
  • Setting-up newsletter, webinar, and social media campaigns, other together with Business Unit MarCom responsible.
  • Daily social media posting, including creating posts based on provided input.
  • Monitor and analyze campaign performance metrics, including click-through rates, conversion rates, and overall campaign effectiveness, to identify areas for improvement and optimization.
  • Educating the sales teams regarding demand generation processes and tools to ensure leads conversion.
  • In charge of Marketing Automation integration with Salesforce CRM and integration of additional platforms into the marketing automation software.
  • Reporting relevant Key Performance Indicators (KPIs).

FAQs

What is the location of the Digital Marketing Manager position?

The position is located in Madrid, Spain.

What type of employment contract is offered for this role?

A permanent contract is offered for this role.

What are the key responsibilities of the Digital Marketing Manager?

The key responsibilities include website rehaul and content optimization, lead management and nurturing, managing campaigns and social media, sales enablement and integration, and reporting metrics.

What is the minimum experience required for this position?

A minimum of 5-10 years' experience in lead management, marketing automation, and digital marketing project management is required.

Are there any specific software tools that the candidate should be familiar with?

Yes, excellent understanding of CRM, Nexus, Pardot, and Salesforce Marketing Cloud is a must.

Is there any support for relocation or work permits?

No, we cannot provide visa or work permit support for this role.

What kind of work environment can employees expect?

Employees can expect a good vibe working environment with great office facilities and a convenient location in Madrid Nuevos Ministerios.

Will the Digital Marketing Manager be responsible for training others?

Yes, the candidate should be proficient in developing training materials and coaching learners.

Is fluency in multiple languages preferred for this role?

Fluency in English is required, and any additional language is considered a plus.

What benefits does Sulzer offer to employees?

Sulzer offers a competitive salary, participation in a variable remuneration system, restaurant tickets, fringe benefits, and the opportunity to be part of an experienced, international team.

Sustainable flow control innovation

Manufacturing & Electronics
Industry
10,001+
Employees
1834
Founded Year

Mission & Purpose

Sulzer is a global industrial engineering and manufacturing company specialising in the design and delivery of a wide range of products and services, including pumps, compressors, and rotating equipment. The company provides solutions for various sectors such as oil and gas, power, water, and chemicals, with a focus on enhancing operational efficiency and sustainability. Sulzer’s ultimate mission is to deliver high-quality, innovative solutions that address complex industrial challenges and contribute to a more sustainable world. Their purpose is to drive progress and improve the efficiency and reliability of industrial processes while maintaining a commitment to environmental stewardship and customer satisfaction.