FAQs
What is the role of the Digital Marketing Manager at Shake Shack?
The Digital Marketing Manager will manage paid media and cash back programs, drive traffic and revenue through digital channels, and execute the digital marketing strategy while collaborating with multiple media partners.
What qualifications are required for the Digital Marketing Manager position?
The position requires 3+ years of hands-on performance media experience, 3+ years of relevant analytical experience, and 3+ years of managing an agency or team, along with a solid understanding of social and programmatic ad platforms.
What type of media will the Digital Marketing Manager work with?
The Digital Marketing Manager will work with Paid Social, Display, CTV, Audio, and Pay-to-Play platforms as part of their media strategy.
Are there any preferred qualifications for this role?
Yes, preferred qualifications include experience with conducting tests such as incrementality and A/B tests, familiarity with MMM and lift studies, and high proficiency in Microsoft Excel.
What tools and technologies should the candidate be familiar with?
Candidates should have experience with MMP, GA4, Tableau, Cardlytics, Epsilon, and ideally have knowledge of card-linked programs.
What is the pay range for the Digital Marketing Manager position?
The pay range for this position is between $98,928.00 - $129,888.00.
What benefits does Shake Shack offer to employees?
Shake Shack offers benefits including weekly pay, performance bonuses, meal discounts, medical, dental, and vision insurance, 401k plan with company match, paid time off, and various development and growth opportunities.
How does the company support its employees' career development?
Shake Shack supports career development through hands-on mentorship, training, and growth potential, along with opportunities to make a lasting impact on the business.
Is there a collaborative environment within the Digital Marketing team?
Yes, the Digital Marketing Manager will work in a highly collaborative and cross-functional role within the marketing organization.
Does Shake Shack have a commitment to community and values?
Yes, Shake Shack is committed to their mission of "Standing For Something Good" and places emphasis on high-quality food and hospitality, with a focus on giving back to the community.