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Digital Marketing Manager - Website (Contract)

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Cohere

17d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • Toronto
  • Quick Apply

AI generated summary

  • You need 5+ years of B2B/B2B2C website management experience, global SEO expertise, proficiency in Google Analytics, and strong HTML/CSS skills. Bachelor's degree and startup mentality required for this exciting AI field role.
  • You will manage website content, analyze performance, collaborate with teams, ensure promotions are represented, improve SEO, stay updated on trends, and run user research and AB testing experiments to enhance site conversion.

Requirements

  • 5+ years of experience managing a B2B or B2B2C website from a digital acquisition and customer journey perspective.
  • 5+ years of experience working with global SEO, and a demonstrable understanding of localization SEO best practices.
  • Familiarity with Google Analytics and Google Search Console, and an understanding of how to use this and present this data to marketing and web engineering teams.
  • Expert level understanding of Google Analytics, Google Tag Manager, and FullStory.
  • Proficiency in HTML, CSS, and Javascript.
  • Excellent communication, organizational, and time management skills.
  • Solid understanding of how to grow metrics and practice running experiments.
  • Bachelor degree in a scientific field with a strong quant component (math, stats) or marketing.
  • A scrappy, startup mentality to move fast, iterate quickly, and drive initiatives.
  • Attention to detail, strong grammar skills, and a commitment to maintaining brand consistency.
  • A strong desire to make a difference in one of the most exciting fields in AI today.

Responsibilities

  • Managing website content, including publishing, auditing, and optimizing.
  • Analyzing, testing, and evaluating website performance and user experience.
  • Collaborate with web development and design teams to ensure the website aligns with our brand identity and values.
  • Work with the marketing team to ensure active promotions and campaigns are represented on the website.
  • Monitor and improve SEO results through collaboration with web design, development, content teams, and agencies.
  • Stay up-to-date with online marketing trends and best practices. Have an in-depth understanding of our market, our competition, and peer developer-centric companies - always have an informed point of view on opportunities to improve.
  • Run user research, identify data-driven improvement hypotheses, and launch AB testing experiments and big-bet initiatives at large scale to improve site conversion.

FAQs

What is the main responsibility of a Digital Marketing Manager - Website in this contract role?

The main responsibility of a Digital Marketing Manager - Website in this contract role is to manage website content, analyze website performance, collaborate with web development and design teams, ensure active promotions and campaigns are represented on the website, monitor and improve SEO results, stay up-to-date with online marketing trends, run user research, and launch AB testing experiments to improve site conversion.

What qualifications are required for this role?

Qualifications required for this role include 5+ years of experience managing a B2B or B2B2C website, familiarity with Google Analytics and Google Search Console, proficiency in HTML, CSS, and Javascript, excellent communication and organizational skills, a bachelor's degree in a scientific field or marketing, and a scrappy startup mentality to move fast and drive initiatives.

What tools and technologies should a Digital Marketing Manager - Website be proficient in?

A Digital Marketing Manager - Website should be proficient in Google Analytics, Google Tag Manager, FullStory, HTML, CSS, and Javascript to effectively manage and optimize website content and performance.

How does this role contribute to the overall marketing strategy of the company?

This role contributes to the overall marketing strategy of the company by ensuring the website effectively represents the brand and engages the audience, optimizing website content and performance, collaborating with various teams to align the website with brand identity and values, and staying up-to-date with online marketing trends to drive initiatives and improve site conversion.

At Cohere, our mission is to build machines that understand the world, and to make them safely accessible to all.

Technology
Industry
51-200
Employees
2019
Founded Year

Mission & Purpose

Cohere provides unprecedented access to affordable, easy-to-deploy large language models. Our platform gives computers the ability to read and write - whether you want to better understand what your customers are saying, or you want to write compelling copy that speaks to your target audience, Cohere can help.