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Digital Marketing SEO & Project Manager

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Carrier

Dec 8

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • Palm Beach Gardens

Requirements

  • Bachelor’s degree.
  • 7 + years of experience in marketing technology, search, or project management.
  • 5 + years of experience with digital project management.
  • 5 + years of experience working in matrixed, cross functional team environment.

Responsibilities

  • Collaborate with business units and SMEs to gather requirements, define objectives, and implement scalable technology solutions.
  • Lead marketing technology and search optimization projects from concept to completion, ensuring alignment with business goals, SEO best practices, and customer needs.
  • Establish a detailed workplan with clear milestones for marketing technology and search initiatives.
  • Ensure projects are delivered on time, within scope, and aligned with strategic priorities, providing strong communication to stakeholders and leaders throughout the process.
  • Act as a key point of contact between IT, marketing, and business teams.
  • Drive the integration of new marketing and search technologies that improve customer engagement, search performance, and operational efficiency.
  • Work with and orchestrate SME teams consisting of search, user experience & design, social, marketing automation, content, and technology.
  • Manage agency relationships, scope, and delivery, particularly with SEO and search marketing partners.
  • Monitor and measure the performance of marketing technology and search tools, recommending improvements where necessary.
  • Leverage data for strategic decision-making and stakeholder influencing.
  • Support an OKR/KPI framework to track strategic initiatives, providing recommendations for optimization.
  • Stay current with industry trends and technology, particularly in digital marketing and search.

FAQs

What is the primary role of the Digital Marketing SEO & Project Manager?

The primary role is to drive the strategic development and implementation of digital marketing and search initiatives, enhance the digital customer experience, and align with business objectives and customer goals.

What qualifications are required for this position?

A Bachelor’s degree, 7+ years of experience in marketing technology, search, or project management, and 5+ years of experience in digital project management are required.

What are the preferred qualifications for this job?

Preferred qualifications include proven experience in building and leading marketing technology and search optimization projects, strong analytical and strategic planning skills, and the ability to work on multiple initiatives simultaneously.

Where is the job location?

The job is located at CAF77: CCS - CIB 13995 Pasteur Blvd, Palm Beach Gardens, FL, 33418, USA.

Who will the Digital Marketing SEO & Project Manager collaborate with?

The manager will collaborate closely with business units and subject matter experts (SMEs), including teams that focus on search, user experience & design, social, marketing automation, content, and technology.

What kind of projects will this role manage?

The role will manage marketing technology and search optimization projects from concept to completion, ensuring alignment with business goals, SEO best practices, and customer needs.

What type of communication is expected in this role?

Strong communication to stakeholders and leaders throughout the project process is essential to ensure that projects are delivered on time and within scope.

How does the company view diversity and inclusion?

Carrier is an equal opportunity/affirmative action employer and is committed to ensuring all qualified applicants receive consideration for employment without regard to protected classes.

Is experience in a fast-paced environment important for this role?

Yes, being comfortable working in fast-paced, ambiguous environments is essential for success in this position.

Will the manager need to oversee vendor relationships?

Yes, the manager will manage agency relationships, including scope and delivery, particularly with SEO and search marketing partners.

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Carrier

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

Carrier Global Corporation, global leader in intelligent climate and energy solutions, is committed to making the world safer, sustainable and more comfortable for generations to come. From the beginning, we’ve led in inventing new technologies and entirely new industries. Today, we continue to lead because we have a world-class, diverse workforce that puts the customer at the center of everything we do.