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Digital Marketing Specialist



12d ago

  • Job
    Mid Level
  • Marketing
  • New York City

AI generated summary

  • You need a Bachelor's degree, proven digital marketing experience, proficiency in digital tools, analytical skills, strong communication, creativity, organization, project management, teamwork, and certifications are a plus.
  • You will manage social media campaigns, create content, optimize SEO/SEM, email marketing, analyze data, and stay updated on industry trends for digital marketing success.


  • Bachelor's degree in Marketing, Digital Marketing, or a related field (or equivalent experience).
  • Proven experience in digital marketing, with a focus on managing campaigns across various channels.
  • Proficiency in digital marketing tools and platforms such as Google Analytics, Google Ads, social media advertising platforms, email marketing software, etc.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Excellent written and verbal communication skills.
  • Creative thinking and the ability to develop innovative digital marketing strategies.
  • Detail-oriented and highly organized with strong project management skills.
  • Ability to work both independently and collaboratively in a team-oriented environment.
  • Certifications in digital marketing (e.g., Google Ads, HubSpot, or similar) is a plus.


  • Social Media Platforms Specialist:
  • Demonstrated fluency in Paid Ads campaigns for TikTok, Instagram, Facebook, and other social media platforms.
  • Digital Campaign Management:
  • Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, social media, email marketing, search engine marketing (SEM), and display advertising.
  • Content Creation:
  • Collaborate with content creators to develop engaging and relevant content for digital channels, ensuring alignment with the overall marketing strategy.
  • SEO and SEM:
  • Conduct keyword research, monitor website performance, and manage pay-per-click (PPC) advertising campaigns to improve organic and paid search visibility.
  • Email Marketing:
  • Create, segment, and analyze email campaigns to nurture leads and maintain strong communication with our audience.
  • Social Media Management:
  • Develop and implement social media strategies to increase brand presence, engagement, and followership across various platforms.
  • Analytics and Reporting:
  • Monitor, analyze, and report on the performance of digital marketing campaigns, providing insights and recommendations for continuous improvement.
  • Conversion Optimization:
  • Implement A/B testing and other optimization strategies to improve website and landing page conversion rates.
  • Budget Management:
  • Manage and allocate digital marketing budgets effectively to maximize ROI.
  • Market Research:
  • Stay up to date with industry trends, competitor activities, and emerging digital marketing technologies.


What are the key responsibilities of a Digital Marketing Specialist?

The key responsibilities of a Digital Marketing Specialist include managing social media platforms, executing digital marketing campaigns, creating engaging content, optimizing SEO and SEM, conducting email marketing, developing social media strategies, analyzing campaign performance, optimizing conversions, managing budgets, and staying updated on industry trends.

What qualifications are required for a Digital Marketing Specialist role?

The qualifications required for a Digital Marketing Specialist role include a Bachelor's degree in Marketing or a related field, proven experience in digital marketing, proficiency in digital marketing tools and platforms, strong analytical skills, excellent communication skills, creativity in developing strategies, strong organization and project management skills, ability to work independently and in a team, and certifications in digital marketing are a plus.

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