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Digital Marketing Specialist

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Design
  • London
  • Quick Apply

AI generated summary

  • You need 3-5 years in digital marketing, strong communication skills, Adobe Suite knowledge, experience with Shopify, HTML E-shots, and a background in sales or social media.
  • You will develop digital marketing strategies, manage social media, execute campaigns, analyze performance metrics, optimize the website, and collaborate with agencies to enhance customer experience.

Requirements

  • Strong Digital Communication background - experience of web content creation, SEO and PPC an advantage.
  • Good designs skills with a working knowledge of Adobe Creative Suite: InDesign, Photoshop and Illustrator.
  • Excellent interpersonal and communication skills with the ability to work with people from different backgrounds.
  • Ability to implement creative ideas from conception through to deployment.
  • Ability to communicate and understand technical issues.
  • Keeping to deadlines, able to plan ahead.
  • An interest in new technologies.
  • 3-5 Years’ experience in similar role
  • Experience with content management systems (Shopify).
  • Keep up to speed on the latest digital development.
  • Background of creating HTML E-shots.
  • Desired (but not essential) background of Salesforce (CRM system).
  • Educated to degree standard or equivalent.
  • Previous experience in sales, marketing, social media management, or a related role.

Responsibilities

  • Develop and implement digital marketing strategies, including social media advertising, email marketing, display ads, Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Pay Per Click (PPC)
  • Build and maintain CBS brand presence across our multiple owned social media channels
  • Create, execute and monitor digital marketing campaigns and budget.
  • Measure key performance metrics, including website traffic, audience engagement, bounce rate and ad spend return on investment
  • Coordinating with the marketing managers to identify innovative growth strategies within our digital market.
  • Collaborate with our third-party agencies to identify customer touchpoints and assess end-to-end customer experience across our digital channels.
  • Work closely with the Marketing team on the implementation of the global company marketing strategy and annual plan.
  • Manage and maintain current company website, digital platforms and social media channels - advising on new areas of development in support of wider social media content strategy to drive commercial growth.
  • Content creation and upkeep of the company website in line with wider digital marketing strategy.
  • Produce data driven monthly digital reports around company website, social media and digital campaigns and make recommendations with defined actions plans around improvements and new initiatives.
  • Ability to use Salesforce, Klavio and other key digital channels to facilitate Marketing activities.
  • Lead and manage digital campaigns and relationships with third party digital agencies to drive traffic to the CBS website.

FAQs

What is the job title for this position?

The job title is Digital and Social Marketing Manager.

Where is the location of the job?

The job is located in London.

Who will the Digital and Social Marketing Manager report to?

The Digital and Social Marketing Manager will report to the Head of Marketing.

What are the primary responsibilities of this role?

The primary responsibilities include developing and implementing digital marketing strategies, managing social media presence, creating and monitoring digital marketing campaigns, measuring performance metrics, and collaborating with third-party agencies.

What essential skills are required for this position?

Essential skills include a strong digital communication background, web content creation experience, design skills, excellent interpersonal and communication skills, and an interest in new technologies.

Is prior experience required for this position?

Yes, 3-5 years of experience in a similar role is desirable.

What educational qualifications are needed for this role?

Candidates should be educated to degree standard or equivalent.

Are there opportunities for professional development in this role?

Yes, the role offers opportunities to lead digital campaigns and develop strategies that drive growth.

Does Colebrook Bosson Saunders promote diversity and inclusion in the workplace?

Yes, Colebrook Bosson Saunders is committed to equal opportunity employment and values diversity in its workforce.

Is experience with Salesforce preferred for this role?

Yes, experience with Salesforce is preferred but not essential.

What kind of digital tools should a candidate be familiar with?

Candidates should be familiar with content management systems, digital marketing tools, analytics platforms, and HTML E-shots.

How does the company support employees with disabilities?

Colebrook Bosson Saunders complies with applicable disability laws and makes reasonable accommodations for applicants and employees with disabilities.

Redefining modern for the 21st century.

Engineering & Construction
Industry
10,001+
Employees

Mission & Purpose

MillerKnoll is a global collective of dynamic brands that design and manufacture modern furniture and interior solutions for workplaces, homes, and public spaces. The company focuses on creating innovative, high-quality products that enhance living and working environments, blending form, function, and sustainability. MillerKnoll’s ultimate mission is to design the world we live in for the better, with an emphasis on responsible production and impactful design. Their purpose is to inspire people through thoughtfully crafted spaces that foster creativity, comfort, and connection.