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Digital Marketing Specialist

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Marsh McLennan

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
  • Dublin

AI generated summary

  • You should have a marketing qualification or relevant experience, knowledge of digital tools, strong project management skills, data analysis proficiency, creativity, and excellent communication skills.
  • You will develop and execute digital marketing campaigns, ensure compliance, optimize emails through A/B testing, analyze performance, segment lists, collaborate with teams, and stay updated on trends.

Requirements

  • Marketing qualification (either degree or post graduate level), or undergraduate with experience in managing digital campaigns.
  • Experience or high learning capability of marketing applications including Dynamics, Marketo, HubSpot, Pardot, Cvent, Adobe Analytics, Wrike, WorkFront, GlobalMeet, QlikSense, PowerBi.
  • Ideally experienced in working in corporate marketing, with sector experience in professional services.
  • Strong project management (AGILE) skills and attention to detail.
  • Proficiency in data analysis and reporting.
  • Ability to work in a fast-paced environment and manage multiple projects simultaneously.
  • Project management skills, with the ability to prioritise and manage multiple tasks.
  • A passion for digital marketing and website strategy, with an understanding of B2B user experience.
  • An eye for design and creativity with great attention to details.
  • Excellent communication and collaboration skills.
  • Team-oriented, enthusiastic, digital savvy and eager to learn.
  • MS (MicroSoft) Dynamics, Marketo or Pardot certification is a plus.

Responsibilities

  • Develop and execute end to end digital marketing campaigns, including scheduling, content/asset gathering, creative development, database management, approvals, testing, troubleshooting, detailed reporting and overall quality assurance.
  • Maintain a thorough understanding of compliance regulations (e.g., CAN-SPAM, GDPR (General Data Protection Regulation)) and ensure email campaigns adhere to these guidelines.
  • A/B tests various email elements (content, design, CTAs (Call to Action)) to optimize campaign effectiveness and engagement.
  • Provide reports and analysis of email marketing performances to key stakeholders, identifying opportunities for email campaign improvement or improve call to action to help generate business.
  • Develop list segmentation and email personalization recommendations based on data mining and email/website analytics.
  • Conduct regular reviews and QA (Quality Assurance) to ensure flawless execution of email campaigns.
  • Collaborate with cross-functional teams to ensure campaigns are executed on time and within budget.
  • Sit on global marketing user and steering groups to knowledge share and lead the local implementation of innovative ideas, best practices, and platforms.
  • Stay up to date with industry trends and best practices in campaign execution using Microsoft Dynamics 365 Marketing automation platform and web platform Adobe Experience Manager.

FAQs

What is the job title for this position?

The job title is Digital Marketing Specialist.

What company is offering this position?

The position is offered by Mercer.

What are the main responsibilities of a Digital Marketing Specialist at Mercer?

Key responsibilities include developing and executing end-to-end digital marketing campaigns, maintaining compliance with regulations, conducting A/B testing, analyzing email marketing performance, collaborating with cross-functional teams, and keeping up to date with industry trends.

What qualifications are required for this position?

Candidates need a marketing qualification (degree or postgraduate level) or relevant experience in managing digital campaigns, along with experience in marketing applications such as Dynamics, Marketo, HubSpot, and others.

Are there any specific skills that would make a candidate stand out?

Yes, standout candidates should have strong project management skills, a passion for digital marketing, creativity, excellent communication skills, and familiarity with MS Dynamics, Marketo, or Pardot certification is a plus.

What kind of work environment does Mercer promote?

Mercer promotes a diverse, inclusive, and flexible work environment that supports teamwork and collaboration.

What are the working hours for this position?

The working hours for this position consist of a 35-hour working week.

What benefits does Mercer offer to its employees?

Employees enjoy competitive salaries with annual reviews, pension contributions, full healthcare coverage, study support, flexible working arrangements, wellness programs, paid leave, and additional optional benefits.

How many days are employees expected to work in the office versus at home?

Employees are expected to work 3 days in the office and 2 days at home in a hybrid model.

Is prior experience in corporate marketing required for this role?

While not mandatory, prior experience in corporate marketing, especially in professional services, is ideal for candidates.

What tools or platforms will I be working with in this role?

The role involves using Microsoft Dynamics 365 Marketing automation platform and Adobe Experience Manager, among other marketing applications.

Who does the Digital Marketing Specialist collaborate with?

The Digital Marketing Specialist collaborates with cross-functional teams and sits on global marketing user and steering groups.

How does Mercer view diversity and inclusion in the workplace?

Mercer is committed to embracing diversity, inclusivity, and providing a flexible work environment, ensuring equal opportunities for all employees.

Where can I find more information about Marsh McLennan?

More information can be found on their website at marshmclennan.com or on LinkedIn and X.

Marsh McLennan

Marsh McLennan (NYSE: MMC) brings together 85,000 experts in risk, strategy and people.

Finance
Industry
10,001+
Employees
1905
Founded Year

Mission & Purpose

Marsh McLennan (NYSE: MMC) is the world’s leading professional services firm in the areas of risk, strategy and people. The Company’s more than 85,000 colleagues advise clients in 130 countries. With annual revenue of over $20 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. Marsh provides data driven risk advisory services and insurance solutions to commercial and consumer clients. Guy Carpenter develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. Mercer delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and wellbeing for a changing workforce. Oliver Wyman serves as a critical strategic, economic and brand advisor to private sector and governmental clients.