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Digital Marketing Transformation Analyst

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Accenture

Aug 22

Applications are closed

  • Job
    Full-time
    Entry, Junior, Mid & Senior Level
  • Data
    Marketing
  • Amsterdam

Requirements

  • Here’s what you'll need
  • A completed Master’s degree, preferably within Business Administration/Marketing with analytical side activities or Beta studies with business side activities.
  • You are tech savvy, analytical and have excellent problem-solving skills.
  • You are passionate about data driven decision making, eager to learn, creative thinker, analytical, entrepreneurial mindset.
  • You have affinity with marketing technology, such as marketing automation, email tooling or web analytics.
  • Familiarity with agile ways of working, having BA (business analysis) experience is a pre.
  • Excellent communication skills, detail-oriented, and with the ability to interact with different levels of end users and technical resources.
  • You are fluent in English and Dutch, both verbally and written.
  • You are a real team player, client oriented and service minded. A true organizer who is able to keep a good overview and set the right priorities.

Responsibilities

  • Here’s a snapshot of your responsibilities at a client:
  • Shape the experience-led growth agenda – use human and market insights to frame future growth opportunities, and help clients to innovate new products, services and business models.
  • Define digital transformation journeys – Perform maturity assessments and develop strategic roadmaps to help clients establish and achieve their personalization goals.
  • Create experience capabilities – work with marketing, integration, and data technologies to design and implement new customer experience strategies and innovative solutions. Act as the voice of the customer to define innovative solutions.
  • Ensure success of marketing technology implementations - focus on the client relationship, project delivery and overall program health.

FAQs

What is the role of a Digital Marketing Transformation Analyst at Accenture Song?

The Digital Marketing Transformation Analyst at Accenture Song works with senior client leadership to translate digital strategies into actionable plans, assess digital maturity, and develop strategies for personalization to enhance customer experiences.

What qualifications are required for this position?

A completed Master’s degree, preferably in Business Administration or Marketing with analytical experience is required. Familiarity with marketing technology and business analysis experience is also preferred.

What skills are essential for this role?

Essential skills include being tech-savvy, analytical, a problem-solver, creative thinker, and having excellent communication skills. Familiarity with marketing technology, attention to detail, and a team-oriented mindset are also important.

Is knowledge of agile working methods necessary for this job?

While not mandatory, familiarity with agile ways of working is preferred, along with any business analysis experience.

Are language skills required?

Yes, fluency in English and Dutch, both verbally and in writing, is required for this role.

What kind of projects will I work on as a Digital Marketing Transformation Analyst?

You will work on projects related to shaping experience-led growth, developing strategic roadmaps, creating customer experience capabilities, and ensuring successful marketing technology implementations.

What benefits does Accenture offer to its employees?

Accenture offers numerous benefits, including unlimited learning opportunities, flexible working hours and locations, paid transport options, parental leave, a pension scheme, and a collective health insurance scheme.

Does Accenture prioritize diversity and inclusion in the workplace?

Yes, Accenture is committed to building an inclusive environment and celebrates diversity as a fundamental part of its culture and core values.

How does Accenture support employee growth?

Accenture provides access to thousands of free courses, workshops, and training opportunities to support continuous learning and development for its employees.

What is the work culture like at Accenture Song?

The work culture at Accenture Song is based on trust, flexibility, and a sustainable growth mindset, promoting collaboration and innovation among employees.

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Accenture

Technology
Industry
10,001+
Employees
1989
Founded Year

Mission & Purpose

Accenture is a global professional services company with leading capabilities in digital, cloud, and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations Services, and Accenture Song—all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners, and communities.

Culture & Values

  • Client Value Creation

    Enabling clients to become high-performance businesses and creating long-term relationships by being responsive and relevant and by consistently delivering value.

  • One Global Network

    Leveraging the power of global insight, relationships, collaboration and learning to deliver exceptional service to clients wherever they do business

  • Respect for the Individual

    Valuing diversity and unique contributions, fostering a trusting, open and inclusive environment and treating each person in a manner that reflects Accenture’s values.

  • Best People

    Attracting, developing and retaining the best talent for our business, challenging our people, demonstrating a “can-do” attitude and fostering a collaborative and mutually supportive environment.

  • Integrity

    Being ethically unyielding and honest and inspiring trust by saying what we mean, matching our behaviors to our words and taking responsibility for our actions.

  • Stewardship

    Fulfilling our obligation of building a better, stronger and more durable company for future generations, protecting the Accenture brand, meeting our commitments to stakeholders, acting with an owner mentality, developing our people and helping improve communities and the global environment.

Benefits

  • Medical coverage

    Employees have a choice of national plans (PPO, EPO, HDHP) covering a wide range of medical services and prescription drugs.

  • Parental leave

    16 weeks paid maternity leave for birth parents. 8 weeks paid time off for other parents

  • Flexible work arrangements

    Flexible work arrangements help employees achieve work/life balance while also meeting Accenture’s business needs.

  • Paid time off

    PTO encompasses traditional vacation time along with paid sick leave; days vary based on level and tenure from 17 to 27 per year.

  • Holidays

    We provide 8 paid standard holidays and 2 culture days (for any days you choose), in addition to the PTO program.

  • Life Insurance

    Accenture provides you with a basic level of coverage and you can purchase more coverage for yourself and your family.

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