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Digital Paid Advertising Specialist

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Gesture

3d ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • $75K - $85K
  • New York City

AI generated summary

  • You need a Bachelor's degree or equivalent experience, proven skills in managing digital ads, analytical mindset, proficiency in advertising tools, excellent communication, organization, problem-solving, & strategic thinking. Certifications, e-commerce experience, SEO knowledge, & marketing automation skills are preferred.
  • You will plan, execute, optimize paid advertising campaigns, analyze performance data, conduct A/B testing, manage budgets, report findings, and stay updated on industry trends.

Requirements

  • Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work experience).
  • Proven experience managing and optimizing digital advertising campaigns, including Google Ads, Facebook Ads, and other platforms.
  • Strong analytical skills and the ability to interpret data to make informed decisions.
  • Proficiency with digital advertising tools and platforms.
  • Excellent written and verbal communication skills.
  • Detail-oriented with a passion for staying organized and meeting deadlines.
  • Creative problem-solving skills and the ability to think strategically.
  • Preferred Qualifications:
  • Google Ads and Facebook Ads certifications.
  • Experience with e-commerce advertising.
  • Familiarity with SEO and content marketing principles.
  • Knowledge of marketing automation tools and analytics platforms.

Responsibilities

  • Campaign Strategy and Planning:
  • Collaborate with the senior management team and other departments to understand their objectives and develop effective digital advertising strategies.
  • Conduct thorough research and analysis of target audiences, keywords, and competitors to inform campaign planning.
  • Campaign Execution:
  • Set up, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
  • Create compelling ad copy, visuals, and landing pages to drive engagement and conversions.
  • Monitor and adjust campaign budgets, bids, and targeting to meet performance goals.
  • Data Analysis and Reporting:
  • Regularly analyze campaign performance data to identify trends, insights, and areas for improvement.
  • Prepare detailed reports for senior management and other departments, highlighting key performance metrics and recommendations for optimization.
  • A/B Testing and Optimization:
  • Conduct A/B tests on ad creatives, landing pages, and other campaign elements to improve conversion rates and click-through rates.
  • Implement data-driven optimization strategies to enhance campaign performance continuously.
  • Budget Management:
  • Manage ad budgets effectively, ensuring that campaigns stay within allocated budgets while maximizing ROI.
  • Provide management with budget recommendations based on performance and objectives.
  • Stay Updated on Industry Trends:
  • Stay informed about industry trends, algorithm updates, and new advertising features to remain at the forefront of digital advertising practices.

FAQs

What qualifications are required for the Digital Paid Advertising Specialist position?

The qualifications required for the Digital Paid Advertising Specialist position include a Bachelor's degree in Marketing, Advertising, or a related field (or equivalent work experience), proven experience managing and optimizing digital advertising campaigns, strong analytical skills, proficiency with digital advertising tools and platforms, excellent written and verbal communication skills, attention to detail, and creative problem-solving skills.

What are some preferred qualifications for this position?

Some preferred qualifications for the Digital Paid Advertising Specialist position include Google Ads and Facebook Ads certifications, experience with e-commerce advertising, familiarity with SEO and content marketing principles, and knowledge of marketing automation tools and analytics platforms.

What are the key responsibilities of a Digital Paid Advertising Specialist?

The key responsibilities of a Digital Paid Advertising Specialist include campaign strategy and planning, campaign execution across various platforms, data analysis and reporting, A/B testing and optimization, budget management, and staying updated on industry trends.

What benefits are offered for this position?

The benefits offered for the Digital Paid Advertising Specialist position include a competitive salary and performance-based bonuses, stock options, unlimited PTO, health, dental, and vision insurance, 401(k) retirement plan, professional development opportunities, and a collaborative and innovative work environment.

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Retail & Consumer Goods
Industry
11-50
Employees
2017
Founded Year

Mission & Purpose

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