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Direct Response Copywriter (Remote in the UK)

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PetLab Co.

17d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Creative Arts & Fashion
  • London
    Remote

AI generated summary

  • You must have 3-5 years of direct response copywriting experience, strong consumer empathy, data-driven skills, a proven track record in campaign success, and a drive for excellence.
  • You’ll own a key SKU, create and optimize short-form video ads, collaborate with teams, test messaging, and drive revenue growth while focusing on consumer behavior and conversion rate optimization.

Requirements

  • 3-5 Years Direct Response Copywriting – Hands-on creation of high-performing short-form video ad scripts and presell advertorials for paid social in a fast-paced environment.
  • Consumer-Oriented – Strong empathy for consumers, deep understanding of psychology, and excellent research skills to identify those big-idea concepts that capture attention fast.
  • Data-Driven – Extremely comfortable flexing your analytical side, dissecting performance metrics, and iterating fast to improve conversions.
  • Systems-Oriented – Highly organized with repeatable processes that help you efficiently launch multiple concepts at once.
  • Exceptional Communication – Able to quickly synthesize info and articulate clear strategies, verbally and in writing, for your creative team.
  • Proven Success – Demonstrable, measurable success in scaling short-form direct response campaigns – whether for in-house brands or agency clients.
  • Direct Response Marketer – You know how to pinpoint an opportunity, devise a strategy, build a plan, and deliver success. You understand the interplay between problem, solution, and the unique mechanism that makes a product stand out.
  • Robust Test Architect – Capable of defining test parameters (audience, sample size, and creative variable) and executing them systematically until you find the winning formula.
  • Think Fast, Move Fast – Energized by a high-velocity, high-growth entrepreneurial environment with loads of new angles and campaigns to test.
  • Driven to Excellence – Possess a relentless inner drive to deliver excellence in every project, from concept to final cut.

Responsibilities

  • You’ll take full ownership of a key SKU, driving its revenue growth through innovative testing and optimization.
  • Working closely with our video editing and media buying teams, you’ll create, refine, and iterate on new short-form video ad creatives and funnels.
  • We rigorously test our short-form ads and optimize them based on data.
  • It often takes multiple iterations before an ad truly hits its stride.
  • Hence, you should be persistent, fascinated by consumer behaviour, and well-versed in conversion rate optimization.
  • You’ll flourish in a team environment with other high-caliber creatives, sharing insights, brainstorming fresh hypotheses, and collaborating to continuously refine our approach.
  • Ultimately, you’re laser-focused on discovering the type of messaging that resonates so powerfully, viewers can’t help but click.
  • Your work will be front and centre across our platforms, fuelling our growth while helping us stay true to our mission of creating happier, healthier lives for pets everywhere.

FAQs

Is this position fully remote?

This position is remote but requires monthly travel to our central London office.

What is the primary responsibility of the Direct Response Copywriter?

The primary responsibility is to take full ownership of a key SKU, driving its revenue growth through innovative testing and optimization of short-form video ad creatives and funnels.

How important is data analysis in this role?

Data analysis is extremely important, as the role involves dissecting performance metrics and iterating quickly to improve conversions.

What kind of creative work will I be doing?

You will create and refine high-performing short-form video ad scripts and longer-form presell advertorial copy.

What is the ideal candidate's experience level?

The ideal candidate should have 3-5 years of direct response copywriting experience in a fast-paced environment.

Will I be working independently or collaboratively?

You will be working in a collaborative team environment with other high-caliber creatives, sharing insights and brainstorming fresh ideas.

What kind of culture does PetLab Co. promote?

PetLab Co. promotes a data-driven culture where the best ideas win, and emphasizes collaboration, experimentation, and fun.

What benefits are offered with this position?

Benefits include generous annual leave, bonuses based on performance, flexible working hours, company equipment, personal development support, and various wellness perks.

Is there a focus on professional development?

Yes, PetLab Co. encourages personal and professional development by offering to purchase books of your choice and paying for an Audible subscription.

What is the company’s approach to diversity and inclusion?

PetLab Co. is an equal opportunity employer committed to diversity and inclusion, encouraging applications from all backgrounds.

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PetLab Co.

We’re PetLab Co. A company built for pet owners, by pet owners.

Manufacturing & Electronics
Industry
51-200
Employees
2018
Founded Year

Mission & Purpose

PetLab Co. is a professional community of animal lovers that uses scientific research to guide our product development. We provide everything from vitamin supplements and grooming products, to general expert advice – all aimed at maximising the health and well-being of every pet. At PetLab Co., we grew frustrated with the market of cheaply produced and ineffective dog supplements and, as humans, we can personally bear the pain of low quality products, but dog’s can’t trial-and-error like we do. So, where pets are concerned, we dedicate ourselves to rigorous research and total transparency which allows our customers to rely on us, worry free. For this reason, we live, breathe and operate with 100% belief that anything consumed by our dogs & cats should be safe, natural and effective... That’s why we NEVER cut corners.