FAQs
What is the primary responsibility of the Director, B2B Marketing for Core Payments?
The primary responsibility is to drive the customer experience strategy forward for Core Payments in Europe by innovating and problem-solving while serving as the marketing expert for assigned products.
What types of products will the Director be responsible for?
The Director will be responsible for products such as consumer debit, credit and prepaid cards, digital payments, network and acceptance solutions, and cardholder services.
Will this role involve supervising a team?
Yes, this role involves supervising a team, ensuring compliance with goal setting and performance appraisal processes, and coaching top talent within the team.
What qualifications are sought for this position?
The ideal candidate should have experience in developing product and value proposition sales narratives, identifying insights for marketing campaigns, integrating marketing assets with products, and leading teams in execution.
How does the role contribute to marketing effectiveness?
The role evaluates accomplishment of objectives using defined metrics for measuring marketing effectiveness to ensure strategies are effective and aligned with business goals.
Is public speaking a requirement for this position?
Yes, the role requires being a strong, confident, and exacting writer and speaker, able to effectively communicate to a wide variety of stakeholders.
What key skills are necessary for success in this role?
Key skills include a strong understanding of customer pain points, the ability to explain complex products clearly, problem-solving mindset, and experience in motivating marketing teams.
Is there a specific focus on customer experience in this position?
Yes, the position places a strong emphasis on the customer experience journey and seeks a candidate who is passionate about improving it.
What aspect of corporate responsibility is mentioned in the job description?
The job description emphasizes the importance of information security, requiring adherence to Mastercard’s security policies and reporting any suspected breaches.
Will this job involve collaboration with other teams?
Yes, the Director will collaborate closely with the Core Payments Product team and the Europe Communications team to develop strategies and marketing materials.